Shannon-Weaver Model of

Communication
Mother of All Models (MOAM)
 Backgrounds
• Bell Telephone Service
• AT & T
• Bell System Technical Journal
• Information Delivering
• Other Fields
 Father(s) of the Model
Claude Shannon (1916-2001) Warren Weaver (1894-1978
• Popularized
• Mathematician • The Mathematical Theory of
• 1948, "A Mathematical Communication-1949
Theory of Communication" • Instead of 144 page, just 28
July and October issues of
the Bell System Technical
Journal.
• mother of all models.
 THE MODEL…

Key Concepts
sender, encoder, channel,
noise, decoder, and receiver

A later version of the theory

by Norbert Weiner added a
7th concept (‘feedback’)
which changed the model
from a linear to cyclical
model. (helpfulprofessor.com)
 Discussion
Key Components Figure 2
• 1. Sender (Information
Source)
• 2. Encoder (Transmitter)
• 3. Channel
• 4. Noise
• 5. Decoder
• 6. Receiver (Destination)
• 7. Feedback (Norbert
Weiner)
 CRITICISM
Advantage
• Noise (Technical, Semantic
& Effectiveness Based)
• Simple and Easily
Understandable
• Can be applied for multiple
disciplines
• Touch of Modernity
• Mother of All Models
Demerits
• Linear Model
• Not applicable for Mass
communication
• It doesn’t account for
power relationships
• Sender-Encoder Dilemma
• Receiver-Decoder Dilemma
• Feedback
And That’s it…
Any Question?