Developing Marketing Strategies and

Plans
Strategic Planning Process
Porter’s five forces
What is the Value Chain?
The value chain as a tool for identifying was to
create more customer value because every firm is
a synthesis of primary and support activities
performed to design, produce, market, deliver,
and support its product.

.
Porter’s Generic Strategies
SWOT Analysis
Strengths

Weaknesses

Opportunities

Threats

Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from
the United States edition of Marketing Management, 14e.