Scribd Logo
Upload

Welcome to Scribd!

  • Zinxer Breath Mints: Relish For Me It'S Mint To Be

    Uploaded by

    Srikant Kapoor
    9 views7 pages
    This document discusses marketing Zinxer Breath Mints to college students. It identifies the target audience as medium to light buyers who are young, fresh, and college students. It then provides tips for targeting male and female college students specifically, such as keeping things simple for males while allowing females to explore new flavors. Finally, it proposes an affordable budget for small, fruity, and bulk packs of the mints starting at 15 rupees.

    Original Description:

    Original Title

    Janhavi & Adnan.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses marketing Zinxer Breath Mints to college students. It identifies the target audience as medium to light buyers who are young, fresh, and college students. It then provides tips for targeting male and female college students specifically, such as keeping things simple for males while allowing females to explore new flavors. Finally, it proposes an affordable budget for small, fruity, and bulk packs of the mints starting at 15 rupees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views7 pages

    Zinxer Breath Mints: Relish For Me It'S Mint To Be

    Uploaded by

    Srikant Kapoor
    This document discusses marketing Zinxer Breath Mints to college students. It identifies the target audience as medium to light buyers who are young, fresh, and college students. It then provides tips for targeting male and female college students specifically, such as keeping things simple for males while allowing females to explore new flavors. Finally, it proposes an affordable budget for small, fruity, and bulk packs of the mints starting at 15 rupees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    ZINXER BREATH

    MINTS
    RELISH FOR ME IT’S MINT TO BE
    Target Audience

     Medium to light buyers.


     Youngers, fresh Audience
     College students
    Targeting MALEs in College

    • MENS = Keep simple


    • Be swift while work
    • Recover from fading situations
    • Drought vs. Draught
    Targeting FEMALEs in College

    • Females = Conformity
    • Willingness to explore everything
    • Anxious about even small pin
    • Easy to carry Solution
    Targeting All students in college

    • Multitasking is the need


    • Projects –Exams-Projects
    • Gives Robustness
    • Make FIRST Impression
    • Spend less have more
    • Share to All
    Budget ??

     Affordability, Long-lasting, Portable .


     Small pack ( CLASSIC) : 15 RS ( 30 g)
     FRUITY flavors ( Apple, Cranberry, Sauf) = 20 RS ( 30g)
     Double Decker (CLASSIC) : 25 RS ( 60 g)
     Birthday pack: 25 in pack ( Classic ) : 250 RS
    CHEAP. Oh yes, then why wait to zest
    your TASTE buds

    ZINXER BREATH MINTS


    Relish for me it’s mint to be

    -JANHAVI
    ADNAN

    You might also like