Week 1 Assignment

Natalie Samake / 1
DC Döner
Natalie Samake
DC Döner
Natalie Samake / 2
Restaurant Concept • Sauces

o - Traditional German Kebab Sauce
Restaurant Name & URL o - Thousand Island Dressing
o – Mayonnaise
DC Döner
www.dcdoner.com Location
The restaurant will be located in Washington D.C. in the newly
Food & drink developed wharf area
We will create customized Döner Kebabs, German style
Main target audience
Customization:
● Busy working folks
• Bread ● Business people
o – Traditional Doener Bread (thick Pita bread) ● Young parents
o - Tortilla
o - French Fries Cost
• Meat $$ - Affordable
o - Chicken
o - Beef
o - Pork steak Elevator pitch
o - Fried Vegetables
Our home made kebabs resemble the traditional German Döner
• Salad toppings style – juicy meat, marinated in house, grilled to perfection on
o - Cabbage a stick, packed in freshly baked Pita bread and customizable to
o - Onion match every taste bud.
o - Tomato
o - Jalapeno Pepper “Mit Döner ist das Leben schöner” (With a Doener, life is better)
o - Cranberries
DC Döner
Natalie Samake / 3
Other Project Ideas
Customizable Cupcakes
• Aimed at kids and adults
• In downtown Alexandria, VA, a hip young demographic town with high income levels
• $$$ - upscale
• “The custom cake”
• Problem – too many offering the same already in that area
Customizable Tacos
• Aimed at students
• Located in Davis, CA – student town
• $$ Affordable
• “The timely taco”
• Problem: I don’t know that area well enough
DC Döner
Natalie Samake / 4
Strategy
Target Audience
The website/app will focus on the following target audiences:

● Marital status - all
Roles (groups of people with similar goals) ● Age – 20 - 55
● Location - Washington DC area including Northern VA
● Sports enthusiasts on their way to a sports event at The Wharf
● Casual couples visiting the Wharf area for a walk outside (Alexandria, Arlington) and southern Maryland
● Families, looking for casual food
● Young business people returning from work in the evening
Psychographics (personality, values, attitudes, interests, lifestyles)
● Young Washingtonians coming back from a party or event
● Tourists visiting Washington DC and looking for a food option in
Think of at least 5 details among the categories below.
the Wharf area
● Personality & Attitudes: adventurous, meat loving, outdoorsy,

Demographics
casual, fast food enthusiasts or people “on the go”
● Gender – Male and female in equal parts, Couples ● Values: open minded, meat eating
● Education - University Degree or at least College Degree ● Lifestyles: busy office lives, active, spending time with family
● Occupations – Mid level Government employees, Managers and friends
● Income level – Elevated Income levels
DC Döner
Natalie Samake / 5
Strategy
User Personas (optional)
PERSONA NAME (AGE) – Bree Walker (37 years)

● Lives in Alexandria, VA and works for the newly opened Amazon
Headquarters as shift manager
● Married, 2 children 12 and 15
PERSONA NAME (AGE) – Paul Shafer (25 years)
● Loves eating out or ordering food for takeout with her family
● Participates in charity work
● WSU graduate, single, works on Capitol Hill, often eats “on the ● Food lover, works a side job at a Deli
go” ● Not interested in politics
● Lives in a studio at the Wharf
● Travelled through Europe last year with friends,
● very social
● Born in the Midwest, meat lover, spots enthusiast
● Moderate conservative, stays out of politics as much as he can
DC Döner
Natalie Samake / 6
PERSONA NAME (AGE) – Jenny and Martin Garrison (50/55 years old)
● Maryland couple, both from CA, she is a teacher, he graduated
from CalTech and works for National Geographic Television in
Arlington
● No children, 2 dogs
● Frequently visit sports events
● Both love to travel the outdoors – hiking, camping etc.
● Fell in love with Turkish Doner Kebab while visiting Istanbul
DC Döner
Natalie Samake / 7
Strategy
User Needs
The website needs to enable the user to:
● Find out if the restaurant delivers to their area

● Order food online
● Give clear directions on how to customize the order
● Give clear price information
● Provide opening hours
● Show delivery area and allow address input
● Provide pictures for each item
● Easy payment options
● Contact possibility in case of questions
● See past order history
● Give option to create favorites by creating an account if desired
● Delivery tracking for time management
Client Needs
The website needs to enable the client to:
● To sell food online that will be delivered

● Provide a system for order customization
● Provide historical background of the food
● Generate revenue through visuals during customization process
● Sell beverages from local craft beer breweries to generate additional revenue
● Communicate freshness of the food
● Communicate price range
● Communicate fast service
DC Döner
Natalie Samake / 8
Outline of Scope
Content Requirements
Content (text, images, video) that the user will need.
“The user will be looking for…”
● Information on delivery area and takeaway options
● Information and pictures of the menu and food items available
● Information on the customization concept (Step by Step ordering guide)
● Price information
● Information on business hours
● Information on how to set up an account if desired and how to establish an order history.
● Contact information.
● About us / Historical background Information on Döner Kebab
Functionality Requirements
Systems that will allow the user accomplish tasks.
“The user will be able to…”
● Make customized food item selections.
● Tally the order price based on individual selections.
● Place an order.
● Pay online.
● Choose type of order (delivery or takeout)
● Input the address for delivery.
● Receive directions to the restaurant for takeaway.
● Set up an account / Sign in to an existing account.
● Contact the restaurant or leave a message via email.
● Track the delivery
DC Döner
Natalie Samake / 9
Sitemap
DC Döner
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DC Döner
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DC Döner "Life
Home Impressum
Impressum
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Some text
Some text
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DC Döner
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DC Döner "Life
Home Credits
Credits
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DC Döner "Life
Home Terms and conditions
Terms and conditions

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DC Döner
Order Contact or visit? About that Döner Login

DC Döner
Home Contact or visit
Opening Hours: Su-Th 11:30 Am - 11:30 Pm
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Fr,Sa 12:00 Pm - 12:00 Am
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Telephone number +1 571 889 8825
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 Starting Point
   DC Doener
Feeling lazy?
We deliver in the areas of the
Washington Wharf and Navy
Yards
ZIP: 20003, 20024, 20022
   Impressum Credits Terms
 DCDoener 2021 Address, Phone#, email

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DC Döner "Li f
Home About that Döner The history of the Döner Kebab
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The history of DC Döner
Testimonials
Our suppliers
FAQ
Address, Phone#, email

 DCDoener 2021
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Home About that Döner The history of DC Döner
Testimonials
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Testimonials
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DC Döner
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DC Döner "Li f
Home About that Döner Our suppliers
Nutritional Value
1 Doener Kebab
Testimonials Calories
Carbs
Fat
Our suppliers
Proteins
FAQ

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Home About that Döner FAQ
Question 1
Question 2
Question 3
Testimonials
Question 4
Our suppliers
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our list of raving fans
Email: * Name:
* Email:
Password:
* Password:
Login
Login Forgot password?
* Re-type password:
I agree to the Terms of Use and Privacy Policy.
Sign up
up Learn more
Impressum Credits Terms

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DC Döner
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DC Döner scho
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Home Login Welcome back "Lif
Welcome back Bree !

We are sure glad
to see you again
Order History Your Profile
Start a new order

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DC Döner
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DC Döner scho
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Home Login Welcome back "Lif
Welcome Paul
We are so glad
you join our
growing number
of raving fans
Start a new order Create Your Profile

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DC Döner
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DC Döner scho
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Name

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  

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DC Döner
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Home Login Sign up Create new profile "Lif
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Preferred Delivery Adress
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 Save

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Home Login Welcome back Past orders "Life
Bree's past orders and Faves
Custom Creation 1 Falaffel Sandwich Kids Döner Iksander Style
DC Döner special Döner Salad Custom Creatio


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Home Order
Takeout ? Delivery ?
We deliver in the
Our guests come from
DC Wharf and Navy Yard
all over the world
ZIPS:
to pick up our
20003, 20022,20024
great food

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"Life
Home Order Delivery Adress
Login
 Continue as guest

Delivery Address:
 Start

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"Life
Home Order Delivery Adress Delivery
Menu Create your own Salads Desserts Beverages


   

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Menu item 1 $$$ Menu item 1 $$$ Menu item 1 $$$ Menu item 1 $$$
$$$$ Check-out

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"Life
Home Order Delivery Create your own Start
Start Bread Meat Choice Toppings Sauce Review



This is how it works:
Start
 

Impressum
$$$$ Check-out
Credits Terms

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"Life
Home Order Delivery Create your own Bread

My selected items
Item description

Item description



Add Add
Item description Item description
$$$$ Check-out

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"Life
Home Order Delivery Create your own Meat

My selected items
Item description

Item description



Add Add
$$$$ Check-out

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"Life
Home Order Delivery Create your own Toppings

My selected items
Item description

Item description



Add Add
$$$$ Check-out

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"Life
Home Order Delivery Create your own Sauce

My selected items
Item description

Item description



Add Add
$$$$ Check-out

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"Life
Home Order Delivery Create your own Review
Bread
Topping 3 

 
Meat Topping 4
 
Topping 1 Sauce

 
Topping 2

 TTL $$$ Add to cart
$$$$ Check-out

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"Life
Home Order Delivery Salads


   
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$$$$ Check-out

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"Life
Home Order Delivery Desserts

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Home Order Delivery Beverages

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DC Döner "Life
Home Order Delivery Review my order
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Delivery Adress
My order
Method of payment
Place the order

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DC Döner "Life
Home Order Delivery Review my order Thanks
Thank you for your order, Bree

our team already started
putting everything together
and the driver is starting the
car
Enjoy!
Your order will be delivered in 30:00 minutes
Track your delivery

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DC Döner "Life
Home Order Delivery Review my order Thanks
Your order will be delivered in 30:00 minutes
Track your delivery

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"Life
Home Order Takeout

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"Life
Home Order Takeout Create your own Start


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Impressum
$$$$ Check-out
Credits Terms

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"Life
Home Order Takeout

My selected items
Item description
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"Life
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My selected items
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"Life
Home Order Takeout

My selected items
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"Life
Home Order Takeout
Bread
Topping 3 
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Topping 2
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"Life
Home Order Takeout Salads

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DC Döner "Life
Home Order Takeout Review my order
Review my takeout order
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"Life
Home Order Takeout Review my order Thanks
DC Döner
Thank you for your order, Paul

our team already started
putting everything together
and the driver is starting the
car
Enjoy!
Your order will be ready in 30:00 minutes
Directions

Week 1 Assignment

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Natalie Samake / 1

Restaurant Concept • Sauces

Other Project Ideas

The website/app will focus on the following target audiences:

● Personality & Attitudes: adventurous, meat loving, outdoorsy,

PERSONA NAME (AGE) – Bree Walker (37 years)

● Find out if the restaurant delivers to their area

● To sell food online that will be delivered

  Impressum Credits Terms

DCDoener 2021 Address, Phone#, email

 DC Döner Impressum Credits Terms

  Impressum Credits Terms

DCDoener 2021 Address, Phone#, email

  Impressum Credits Terms

DCDoener 2021 Address, Phone#, email

Terms and conditions

  Impressum Credits Terms

DCDoener 2021 Address, Phone#, email

Order Contact or visit? About that Döner Login

e-mail address info@dcdoener.com 

   Impressum Credits Terms

 DCDoener 2021 Address, Phone#, email

The history of the Döner Kebab

The history of DC Döner

  Impressum Credits Terms

Address, Phone#, email

The history of the Döner Kebab

The history of DC Döner

  Impressum Credits Terms

 DCDoener 2021 Address, Phone#, email

The history of the Döner Kebab

The history of DC Döner

  Impressum Credits Terms

 DCDoener 2021 Address, Phone#, email

The history of the Döner Kebab

The history of DC Döner

  Impressum Credits Terms

 DCDoener 2021 Address, Phone#, email

The history of the Döner Kebab

  Impressum Credits Terms

 DCDoener 2021 Address, Phone#, email

gin Welcome back SignJoinUp

I agree to the Terms of Use and Privacy Policy.

Impressum Credits Terms

Address, Phone#, email

Welcome back Bree !

Order History Your Profile

Start a new order

Impressum Credits Terms

 DCDoener 2021 Address, Phone#, email

Impressum Credits Terms

 DCDoener 2021 Address, Phone#, email

Add new method of payment

 DCDoener 2021 Address, Phone#, email

Add new method of payment      

Address, Phone#, email

Bree's past orders and Faves

Custom Creation 1 Falaffel Sandwich Kids Döner Iksander Style

DC Döner special Döner Salad Custom Creatio

 DCDoener 2021 Address, Phone#, email

  Impressum Credits Terms

DCDoener 2021 Address, Phone#, email

  Impressum Credits Terms