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  • Ifbb Swot: Strengths Weaknesses

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    Chris Willhelm
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    The IFBB has strengths in its memberships with international sports organizations, recognized competitions that have become social events, and brand recognition as the largest bodybuilding organization. However, it faces weaknesses such as multi-day competitions that require full attendance, difficult judging for new fans, and a changing fan base interested more in natural competitors than muscle size. Opportunities include partnerships with insurers and gym memberships, while threats involve competitors' social media use potentially impacting the IFBB's reputation more than other sports leagues.

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    spt208_swot_analysis_IFBB

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    The IFBB has strengths in its memberships with international sports organizations, recognized competitions that have become social events, and brand recognition as the largest bodybuilding organization. However, it faces weaknesses such as multi-day competitions that require full attendance, difficult judging for new fans, and a changing fan base interested more in natural competitors than muscle size. Opportunities include partnerships with insurers and gym memberships, while threats involve competitors' social media use potentially impacting the IFBB's reputation more than other sports leagues.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    61 views1 page

    Ifbb Swot: Strengths Weaknesses

    Uploaded by

    Chris Willhelm
    The IFBB has strengths in its memberships with international sports organizations, recognized competitions that have become social events, and brand recognition as the largest bodybuilding organization. However, it faces weaknesses such as multi-day competitions that require full attendance, difficult judging for new fans, and a changing fan base interested more in natural competitors than muscle size. Opportunities include partnerships with insurers and gym memberships, while threats involve competitors' social media use potentially impacting the IFBB's reputation more than other sports leagues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    IFBB SWOT

    Strengths Weaknesses

    • GAISF and IWGA memberships, • Competitions last several days


    recognized by IOC. now because of the event
    • Competitions have become format, customers must attend
    social events. all days to see the competition
    • Name recognition as the and results
    • Judging can be hard to follow for
    largest bodybuilding
    new fans
    organization
    • New fans are developed through
    secondary means

    • Insurance providers offering • Change in fan base, interest in


    discounts for healthy members Natural competitors currently
    and discounts on gym • Fans interested in the use of
    memeberships muscles over the form
    • Growth of the wearables market • Competitors’ social media
    • People who are in gyms look for presence could negatively
    #fitspiration on social media and effect the IFBB greater than
    find IFBB Pro Card holders
    another sport league.
    Opportunities Threats

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