GRADE 10

BUSINESS
STUDIES

Chapter 16-The
importance of good
Quote:
communication
Challenges are what make life interesting. Overcoming them is what
makes life meaningful. – Joshua J. Marine
 Learning Objectives
• Determine the nature of communication.

• Explain the importance of good

communication.

• Discusss different methods of

communication, their benefits and their
limitations.
 The nature of communication
Communication is
about sending and
receiving
information which
begins with the
sender to the
receiver. Finally, a
feedback from
receiver who
becomes also a
sender.
 How does communication takes
place
• Inside a business,
messages can be passed
vertically (upwards or
downwards) and
horizontally (from side to
side).Theseroutes are
called communication
channels
• Communication channels
routes along which
information might travel
in a business
 Brainstorm and role play
• Identify how communication takes place in
our school using relevant examples and you
can as well as role play any part:
 Upward communication
 Downward communication
 Horizontal communication
 Communication channels
1. Downward communication passing messages from
the top of the organisation to those at the bottom
Note: Why is downward communication important?
 Surbodinates look to their managers for leadership
and guidance
 It allows the decisions made by management to be
carried out by employees
 It allows managers to command, control and
organise.
 Comminucation channels
2. Upward communication passing messages from the bottom
of an organisation to those at the top.
Note: Why is Upward communication important?
 Helps managers to understand the views and needs of
surbodinates
 May make managers aware of problems
 Helps staff to feel that they are valued
 Provides managers with information to help make decisions.
3. Horizontal communication exchange of information between
parties on the same level in an organisation's hierarchy
 Internal communication
Examples
• a manager giving a warning to a surbodinate for repeated
lateness
• a board meeting where directors are discussing a possible
merger Internal

Communication
between
people inside
the business
A meeting in Hansen school-
International department
 External communication
Examples.
 a statement from credit card company
 Focus group discuss with marketing department
External

Note: Focus Communication

group are group between the
of people business and
brought together those outside
to discuss what such as
they think about customers,
a particular investors or
product authorities.
 Formal and informal
communication
nOTE Formal Informal Informal
Use of non- most of the
approved channels communicatio
Use of recognised
when n is done on a
channels when
communicating
communicating 'grapevine'-
Usually used with meaning
Words correctly
friends and family information
pronounced and is passed
e.g Employees
according to through
meet outside work
standards set
at sports clubs, gossip and
local churches or rumours.
No use of slang
restaurant
words
Use of slang words
 The importance of good
communication
Effects of poor
communication
 Challenge
• Why do you think good communication is
important?
 Face to face communication
• Examples include: Interview, training, customer service at the reception,
presentation to investors.
Advantages
• Allows immediate feedback
• Encourages cooperation
• Allows new ideas to be generated
• Saves time
Disadvantages
• Negative body language may create a barrier
• A record of the message may not be kept
• No-relevant information may be included
• In meeting, some people may not listen
 Written communication
1. Letters
Advantages
• They are flexible
• Can be used for private information
• Provide record of the communication
Disadvantages
• Takes time to write
• If hand written some employees may have poor written skills
2. Reports- They take time to research and write
3. Memorandums-They contain brief messages are flexible
4. Forms-They may be inflexible and can become out of date
5. Noticeboards-They are cheap to use and can pass on information to large
number.However, they can become untidy, are open to abuseand are
often overlooked.
 Electronic communication
1. Email-Allows communication by sending text or images instantly via a
computer. However, they might be ignored
2. Internet
3. Mobile phones-They are cheap and can be used for sending short memos.
Modern can be used to access the internet and send images
4. Social media
5. Intranets
6. Video conferencing and teleconferencing
7. Public address systems
8. Electronic noticeboards
 Categorisation on where to use different methods

Internal communication
• Memorandum, noticeboards, reports and intranets

External communication
social media, Internet and mobile phones

Note: There are methods which can be used for both internal and external
comunication.
 Knowledge check
• Difference btween horizontal and vertical
communication
• Distinguish between formal and informal
communication
• Explain the difference between internal and
external communication
• Outline three main types of communication
methods
 Homework-Past paper booklet
• Page 7 Question 1 (e) (i) & (ii) &
• Page 105 Question 1 (c)
• Page 154 Question 2 (a) & (b)
End of lesson