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  • 18 Lecture 04-05-2020

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    Shashank Cooled Rana
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    This document appears to be a lecture on consumer behavior during and after COVID-19. It discusses how the pandemic has impacted consumer behavior and caused changes in spending, time use, and preferences. News articles and reports from McKinsey are referenced to examine shifts in consumer sentiment in India and globally. The presentation aims to analyze how the external environment has changed due to COVID-19 and the effects on consumer behavior.

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    18 LECTURE 04-05-2020

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    This document appears to be a lecture on consumer behavior during and after COVID-19. It discusses how the pandemic has impacted consumer behavior and caused changes in spending, time use, and preferences. News articles and reports from McKinsey are referenced to examine shifts in consumer sentiment in India and globally. The presentation aims to analyze how the external environment has changed due to COVID-19 and the effects on consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views32 pages

    18 Lecture 04-05-2020

    Uploaded by

    Shashank Cooled Rana
    This document appears to be a lecture on consumer behavior during and after COVID-19. It discusses how the pandemic has impacted consumer behavior and caused changes in spending, time use, and preferences. News articles and reports from McKinsey are referenced to examine shifts in consumer sentiment in India and globally. The presentation aims to analyze how the external environment has changed due to COVID-19 and the effects on consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 32

    re #1 8

    Lectu

    MKT509
    Consumer Behavior

    Rajesh Verma
    Lecture Learning Outcome
    MKT501 MARKETING MANAGEMENT

    After this session, you will be able to:

    •Analyse the external environment changes


    because of COVID-19 and its impact on
    Consumer Behaviour.

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    News
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    False Claims
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    MKT501 MARKETING MANAGEMENT

    https://www.ey.com/en_gl/consumer-products-retail/how-covid-19-could-change-consumer-behavior
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    Consumer During COVID-19
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    Consumer During COVID-19
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    Consumer During COVID-19
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    News
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    MKT501 MARKETING MANAGEMENT

    https://economictimes.indiatimes.com/news/economy/indicators/consumers-in-india-turn-most-pessimistic-in-more-than-five-y
    ears/articleshow/72395362.cms
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    News
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    MKT501 MARKETING MANAGEMENT

    https://economictimes.indiatimes.com/news/economy/indicators/period-of-lockdown-global-recession-changes-in-consumer-beha
    viour-to-shape-economic-activity-db/articleshow/75486283.cms
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    Consumer During COVID-19
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    Consumer During COVID-19
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    Luxury Industry
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    Luxury Industry
    MKT501 MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    ConsumerMKT501
    After COVID-19
    MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    ConsumerMKT501
    After COVID-19
    MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    ConsumerMKT501
    After COVID-19
    MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    ConsumerMKT501
    After COVID-19
    MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    ConsumerMKT501
    After COVID-19
    MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    ConsumerMKT501
    After COVID-19
    MARKETING MANAGEMENT

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    MKT501 MARKETING MANAGEMENT

    https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-global-view-of-how-c
    onsumer-behavior-is-changing-amid-covid-19
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    MKT501 MARKETING MANAGEMENT

    Consumer
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    MKT501 MARKETING MANAGEMENT

    https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-indian-consumer-sentiment-duri
    ng-the-coronavirus-crisis
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    MKT501 MARKETING MANAGEMENT

    Consumer Spending
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    MKT501 MARKETING MANAGEMENT

    https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-indian-consumer-sentiment-duri
    ng-the-coronavirus-crisis
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    MKT501 MARKETING MANAGEMENT

    Category Spending

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    MKT501 MARKETING MANAGEMENT

    https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-indian-consumer-sentiment-
    during-the-coronavirus-crisis
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    MKT501 MARKETING MANAGEMENT

    How Time is spent

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma


    MKT501 MARKETING MANAGEMENT

    https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-indian-consumer-sentiment-
    during-the-coronavirus-crisis
    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma
    Have a question or comment?

    Need additional support?

    rajesh.verma@lpu.co.in
    www.rajeshverma.in
    https://www.facebook.com/vermarajesh
    https://in.linkedin.com/in/profrajeshverma
    +91-9872974457 (WhatsApp)

    MKT509 Consumer Behaviour 2020 Dr. Rajesh Verma

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