ST.

ANTHONY CENTER OF SCIENCE AND

TECHNOLOGY, INC.
Concepcion, General Tinio, Nueva Ecija

RELATED FACTORS ON PRODUCT

CONSIDERATIONS AMONG CONSUMERS
INTRODUCTION
01 Contents
WHAT IS PRODUCT CONSIDERATION?

02 Contents
REVIEW OF RELATED LITERATURE

03 Contents
WHY DID WE CHOOSE MILKTEA BUSINESS?

04 Contents
WHAT IS CONSIDERATION SET?
METHOD

05 01
Purposive sampling
Causal design
.

technique

04
02
Survey Questionnaire Conducted at CAMP TEA and
TEA TIME

03
Customers of CAMP TEA and
TEA TIME
 STATEMENT OF THE
PROBLEM

1. what are the 2. what are the classification of 3. why do they purchase a milk
demographic profile of consumers on purchasing a milk tea tea product?
the respondents? product? 3.1 taste
2.1 students 3.2 service
1.1 sex
2.2 average persons 3.3 quality
1.2 age 2.3 soldiers 3.4 value
PRESENTATION,
ANALYSIS AND
INTERPRETATION
OF DATA
 RESPONDENTS MALE FEMALE TOTAL PERCENTAGE

Demographic
profile of
respondents Students 3 7 10 33.3%

according to sex
Average Person 1 9 10 33.3%

13

Soldiers 9 1 10 33.3%
Total of male respondents 17

Total of female respondents TOTAL 13 17 30 100%

Demographic Profile of the RESPON 13- 20- 27- 34- 41- 48- T PER

respondents according to DENTS 19 26 33 40 47 55 O

T
CEN
TAGE

age A
L

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33.3% Students 9 1 0 0 0 0 10
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33.3%
unique zing and appeal to your Presentations.

Average 3 Text3Here 3
Your 0 0 1 10 33.3%

33.3% Person
You can simply impress your audience and add a
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Soldiers 0 Text3Here 4
Your 2 1 0 10 33.3%

33.3% You can simply impress your audience and add a

unique zing and appeal to your Presentations.

TOTAL 12 7 7 2 1 1 30 100%
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100% You can simply impress your audience and add a

unique zing and appeal to your Presentations.
TABLE 3.1 - 3.4
TABLE 3.1 TABLE 3.2 TABLE 3.3 TABLE 3.4

129-YES 119-YES 122-YES 107-YES

21-NO 31-NO 28-NO 43-NO

TASTE SERVICE QUALITY VALUE

Table 4.0
Number of
“Yes”

477 Answers

Number of
“No”

123 Answers

600 ANSWERS OVERALL

SUMMARY OF
FINDINGS,
CONCLUSIONS AND
RECOMMENDATIONS
FINDINGS
CONCLUSIONS
RECOMMENDATIONS RECOMMENDATIONS
1. Examine the effectiveness of existing study
and how they can be enhanced and
focused.

2. The future researchers should seek more

resources and develop methods to obtain
more frequent in-person measures and
other data on study participants.

3. Conduct additional surveys, interviews, or

focus groups of milk tea fans that better
represent the full milk tea community, with
higher response.

4. All milk tea shops that are going to be

conducted should avoid un-ethical
marketing strategies to fulfill the needs and
satisfactions of the customers.
 BIBLIOGRAPHIES
• Amazon Services, “Customer journey part 2: Optimizing
product consideration” Understanding how customers make
buying decisions can help you boost the impact of your
marketing budget.

• Aaker D.A., Joachimsthaler E. (2000) - The brand

relationship spectrum: The key to the brand architecture
challenge, California Management Review, Vol. 42, 8-23;

• Hendricks, Beth (2010) – Consideration Set in Marketing:

Definition & Example, Chapter 2/ Lesson 3.

 
THANK YOU!