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  • Patanjali Face Cream: Segmentation

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    Azula Azula
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    Patanjali Face Cream targets Indian women ages 16 to 45 who follow an ayurvedic or vedic lifestyle. As the fastest growing FMCG company in India, Patanjali manufactures herbal and mineral products at its headquarters in Haridwar, offering consumers affordable, high-quality skin creams for everyday use.

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    Original Title

    Patanjali-Face-Cream

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    Patanjali Face Cream targets Indian women ages 16 to 45 who follow an ayurvedic or vedic lifestyle. As the fastest growing FMCG company in India, Patanjali manufactures herbal and mineral products at its headquarters in Haridwar, offering consumers affordable, high-quality skin creams for everyday use.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views7 pages

    Patanjali Face Cream: Segmentation

    Uploaded by

    Azula Azula
    Patanjali Face Cream targets Indian women ages 16 to 45 who follow an ayurvedic or vedic lifestyle. As the fastest growing FMCG company in India, Patanjali manufactures herbal and mineral products at its headquarters in Haridwar, offering consumers affordable, high-quality skin creams for everyday use.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Patanjali Face Cream

    Segmentation
    Patanjali Ayurvedic Limited is an Indian FMCG
    company. It’s manufacturing units and
    headquarters are located in the industrial area
    of Haridwar.
    It manufactures mineral and herbal products.
    Patanjali is the fastest growing FMCG company
    in India.
    Demography

    • Age (16-45)
    • Gender (female)
    Psychographic
    • Lifestyle ( ayurvedic, vedic lifestyle)
    Behavioral Occasions
    • Regular (everyday)
    Benefits
    • Price
    • quality

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