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• Marketing estimates might not

always be correct , always keep a


backup plan for any unforeseen
circumstances
• Changing supplier leads to heavy
costs being incurred, hence should
Overall not be changed frequently
• Always try to keep conservative
Learnings forecasts , never try to go for
aggressive estimates
• People estimates of forecasts
might sometime be based on
personal bias hence taking mean
or median of the managers
estimates is not always a good idea

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