Presentation topic

BUSINESS PLAN ON
“LUNCH
BOX”
WELCOM
E
NAME : MONAZA FAROOQ
ROLL NO : 029
SECTION : 1
EXECUTIVE SUMMARY

My company name is “lunch box”. It is the one of the largest

catering services in Lahore city. We deliver healthy and delicious
food items to the offices. Currently we are serving only in Gulbarga
3; very soon we will start serving another region of Lahore city.
Customer in our first priority so we deliver 6 days a week. In near
future we have planned to expand the delivery chain.
Business overview

Description of our company

Name “ lunch box”

Product : catering services (lunch)

Slogan: faster than your thought, healthier than your home.

Location: house #20. H block Johor town Lahore.

VISION
To be one of the leading and best catering service in
Lahore.
Mission
To deliver food with reasonable price in such way that the
customer will feel that the food they are having in
homemade and also hygiene.

GOAL
Our goal is simple “ensuring fresh &quality food
products to the customer”.
Products
Monday Tuesday Wednesday
 Mix daal  vegetable  chicken
 vegetable  egg kofty  rice
 Rice  daal  vegetable
 Salad  salad  egg
 Raita  raita  salad
 Dessert  dessert  dessert
 

Thursday Friday Saturday

 allo keema  Sindhi biryani  rice
 daleem  Chappli kabab  alo chicken
 salad  Salad  daal
 raita  Ice cream/pink tea  salad
 dessert  raita
   dessert
 
Special features
Customer can order by using website or apps
We will ensure timely delivery
Monthly payment system
Low price rather than the competitors
Packaging system
No delivery charges
Industry analysis
Porter’s five forces
 
Threat of new entrants high
Threat of substitute Moderate
Rivalry among existing firms high
Bargaining power of buyer high
Bargaining power of suppliers low
 Market analysis
 
The target market of our “lunch box” is given
below
Gulbarga 3 area
Corporate persons
 MARKETING PLAN
 
Target market segments strategy
Strategy pyramid
Marketing strategy
We use three types of marketing strategies :
Social media marketing
Digital marketing
E-mail marketing
Marketing mix
 
Product (catering service)
Price (normal price)
Promotion ( through social media , e-mail
marketing)
Distribution
 OPERATION PLAN
 
Equipment
Food processing
Packing
Supply lunch box
Clearing And hygiene
THANK YOU