CARIBBEAN SECONDARY EDUCATION

CERTIFICATE EXAMINATION
SCHOOL BASED ASSESMENT

Candidate’s Name : Victoria Samuels

Candidate’s Number :
Name of School : St. Roses High School
Subject : Agricultural Science
Title of Project : Business Plan
Name of Teacher : Ms Glenice Fordyce
Year of Examination: 2022
 Content Page

Title Page………………………………………………………………………………3
Acronyms and Abbreviations………………………………………………………….4

Description of Business

Name of Business……………………………………………………………………….5

Nature of Business………………………………………………………………………5

Form of business…………………………………………………………………………5

Mission Statement………………………………………………………………………...5

Objectives…………………………………………………………………………………5

Location of Business……………………………………………………………………...5

Justification of Business…………………………………………………………………..6

Target Population…………………………………………………………………………6

Market Size………………………………………………………………………………....6

Expected Sales……………………………………………………………………………...6

Similar Products and Main Competitors……………………………………………………6

Comparison of Price to Competitor’s Price………………………………………………..6

Sales Forecast……………..……………………………………………………………...7

S.W.O.T Analysis…………………………………………………………………………..7

Justification for Location…………………………………………………………………..7

Appearance and Texture…………………………………………………………………...8

Two main features of Poi…………………………………………………………………...8

Marketing Plan………………………………………………………………………………8

Banding or packaging………………………………………………………………………..8
Sample of Label……………………………………………………………………………....8
 Title Page

Title of Project: Business Plan

Submitted by: Victoria Samuels

Submitted to: Miss Glenice Fordyce

Date of Submission: 25/01/2022

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 Acronyms and Abbreviations
 Ft – Feet
 KFC – Kentucky Fried Chicken
 S.W.O.T – Strengths, Weaknesses, Opportunities, Threats
 T.I. – Total Income
 V.E – Variable Expenses
 T.V.E – Total Variable Expenses
 F.E. – Fixed Expenses
 T.F.E – Total Fixed Expenses

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 Description of Business
 Name of Business:

Perfect Poi Salads

 Nature of Business:

Perfect poi Salads is specialized in the making of poi salads. This product will benefit the market
because it has been scientifically proven that eating vegetable salads will contribute to weight
loss and healthier bones. Therefore, selling poi salads on the market will contribute to a healthier
nation.

 Form of business:

Perfect Poi Salads will be a Sole Trader business.

 Mission Statement

Perfect poi Salads is committed to bringing awareness concerning people’s health and overall
wellbeing through good tasting main dish and vegetable salads.

 Objectives:
1. To have acquired two hundred thousand dollars profit in one year. This will aid in us
upgrading our business in terms of having a place where customers can come and dine.
2. To provide the public with high quality salads.

 Location of Business

Perfect poi Salads is located at 678 Vlissengen Road Georgetown Guyana opposite the Pet’s
Shop. Perfect Poi Salads will open its doors at 9am and will close at 4pm our email address is
healthforyoursoul@gmail.com and phone number 334 7688. This business has family love
transferring to the food we make and to our esteemed customers as well. Therefore, our customer
service will be excellent. Additionally, we will be sure to take all the necessary precautions
where food safety and Covid -19 are concerned.

 Justification of Business

This young entrepreneur has chosen to venture into this type of business because where this
business will be located (Vlissengen Road) there are many fast food restaurants. However, there
is none of this nature. A recent study has shown that the majority of fast food restaurants on

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Vlissengen Road have unhealthy foods that our senior citizens will have dire consequences after
eating. For it is either their cholesterol goes up or something of that sort. According to a recent
survey, young people that eat healthier, have a better chance of living a longer life compared to
one built on fast food. Therefore, according to our mission statement, awareness will be brought
to consumers of the health benefits of vegetable salads. Since there are not many healthy fast
food restaurants on Vlissengen Road, it is our hope that many persons will become health
conscious enough to support the business and since Perfect Poi Salads is located in the capital
city of Guyana, it will draw more capital to the business.

 Target Population

The target population for this business is both the young and old citizens of our country. Since
we all need to take our health into conssideration.

 Expected Sales

It is expected for one hundred twenty Perfect Poi Salads to be sold in six days i.e. Mondays
through Saturdays that is, in one week, four hundred eighty in a month and five thousand seven
hundred sixty boxes in one year.

 Similar Products and Main Competitors

The similar products and main competitors of Surreal Salads are: Charles’ Salads, Pizza Hut and
KFC.

 Comparison of Price to Competitors’ Price

The price for a two piece meal at KFC is one thousand one hundred eighty dollars
comparatively, the price for a small box of salad with dressing is four hundred dollars mind you,
that is seven hundred and eight dollars less than that of KFC; a small salad without dressing is
three hundred twenty dollars. Additionally, a large salad with dressing is one seven hundred
dollars and still, the price is four hundred and eighty dollars less than that of two pieces of KFC
chicken with some fries and a drink. Without dressing the salad costs nine hundred twenty
dollars.

 Sales Forecast

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 It is intended that this business will sell approximately six boxes of poi salad and steak per
week. We intend on selling one small box of Perfect Poi Salad for four hundred dollars and
one large box of Perfect Poi Salad for seven hundred dollars.

 S.W.O.T Analysis

Strengths:

Location
The fact that it has been proven that healthy foods help one live longer. Therefore,
persons will want to purchase.

Weaknesses:

Not many children and teenagers enjoy eating vegetable salads

Competition may gain the better of a now emerging business

Opportunities:

Business is located in a densely populated area

Threats:

Other businesses of similar nature located in the same area.

 Justification for location:

This business is located in a satisfactory area because there are not many fast food restaurants
that take into consideration the health of people. Additionally, when people go to make
purchases from the other businesses on Vlissengen Road, there are negative health consequences
that follow, however, when people go to make purchases from this business, positive health
consequences follow.

 Appearance and Texture

The appearance of Perfect Poi Salads will be that of a colorful one since it will not only be made
of poi but other fruits and vegetables as well. However, there will not be one fixed texture for
this salad, everything will have a different texture; there will be few similarities. Therefore, the
entire salad will have surprises where texture is concerned.

 Two main features of poi:

Poi is slimy.
The leaves are small compared to other varieties of spinach.

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 Marketing Plan
 Branding or packaging

The Pictures
Show The
Internal And
External
Packaging of
Perfect Poi Salads In Its Larger Portion.

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 The Pictures Above Show the Internal and External Packaging of Perfect Poi
Salads in its Smaller Portion

Sample of Label

 Slogan

The Goal: Health for your soul.

 How the pricing strategy originated

This pricing strategy is a penetration pricing strategy. Therefore, the business will start with a
low price and slowly increase. This will serve to allow customers to get used to the business; to
be comfortable with it. Never-the-less, after a while, the business will begin to make an extensive
profit.

 Distribution Channel

The distribution channel that will be used in this business is the direct distribution. This is where
the consumer comes to the location of the business and pays for our product. Direct distribution

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was chosen to prevent incidents where persons will have to make promises in terms of payment
that cannot be kept.

 Promotion Mix
Advertising – this product (Perfect Poi Salads) will be advertised on the radio, television,
as well as social media platforms like Instagram, Facebook, Whatsapp, etc.
Sales Promotion – since this business is now emerging, it will be beneficial to have some
promotions. Meaning, that there will be games that will be played and if won, a free salad
will be awarded.
Proportional Price – this will aid in promoting the business because if the price is
dropped, persons will promote the business with word-of-mouth since the price is cheap.
 Operational Plan
Management Structure

Financial
Manager

Sales
Representative
General
Manager
Vender

Vender

An organizational plan showing the various levels of authority in the business.

Self-production will be done by this business because this way, we are able to give our
customers the best product possible and be responsible for the quality of product provided.

Job Title Job Description Number of Employees

General Manager
Financial Manager
Sales Representative
Ensure smooth running of the (1)
business.
Supervise the entire operation.
Keeps record of finances (2)
Manages and is responsible (3)
for the advertisement of the

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 business.
Venders Package salads. (4)
Supply to consumers.

 Use of technology to enhance efficiency and production

Televisions - these were used to advertise the product.
Computers - were used to do the budgeting and draft the financial plan.

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 Financial Plan

Projected Profit and loss account

Profit and Loss Statement for Year End on December 31st, 2021
Income Total $

Number of large boxes sold in a year $80,000

Number of small boxes sold in a year $150,000

$230,000
Total No of boxes sold
Total Income (T.I.) $230,000
Variable Expenses (V.E)
Poi Seedlings $5,000
Miscellaneous items used for the baking of steak and $15,000
making of salads
Plastic boxes $3,000
Labels for packaging $2,500
Total Variable Expenses (T.V.E) $25,500
Fixed Expenses (F.E)
Taxes $4,000
Insurance $3,000
Loans $8,000
Total Fixed Expense (T.F.E) $15,000
Income above variable expense = T.I –T.V.E
= $230,000 - $25,500
=$204,500
Total Expenses = T.V.E +T.F.E
= $ 25,500 + $15,000
= $40, 000
Profit =T.I - T.E
=$230,000 - $40,000
=$190,000

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Projected Balance Sheet

Assets Value Net Profit

Money $100,000
Land $50,000

Poi $5,000
Total Assets $155,000
Liabilities
Loans $8,000
Taxes $4,000
Insurance $3,000
Total Liabilities $15,000 $190,000

Sources of Finance
Finances for this business were obtained from the Citizen’s Bank two hundred thousand dollars
were borrowed and aided in the purchasing of items such as the bowls, steak, etc. In repaying
this loan, there will be fundraisers targeting specific age groups.

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