Presentation

on
Communication style of Vietnam
 Vietnam and it’s History

 The official name of Vietnam is the

Socialist Republic of Vietnam
 Vietnam, country occupying the eastern
portion of mainland Southeast Asia
 The current population of Vietnam (or
Viet
Nam) is 97,179,251
 Vietnam shares a land border with China to the
north, Cambodia and Laos to the west.
 Hanoi is the capital city of Vietnam
 The currency of Vietnam is called the dong.
 Culture of Vietnam
 The Vietnamese culture is one of the
oldest in Southeast Asia and is
heavily influenced by the Chinese
culture.
 Traditional culture of Vietnam
involves focusing on humanity (nhân
nghia) and harmony (hòa),
family and thewithcommunity
highly. valued
 The Vietnamese worship a number of
cultural symbols, such as the
Vietnamese dragon holy
(mythicalthe lac (mythical holy bird),
dragon),
the turtle, lotuses, bamboo and the
hose
 Language
 The national language of the
country is Vietnamese. a tonal
Mon–Khmer language which is
spoken by the majority of the
country’s citizens
 In the early history of the
language, Vietnamese writing
used Chinese characters;
 In the mid-13th century, the
Vietnamese people developed
their own set of characters,
referred to as Chữ nôm.
Religion
 Vietnam is officially declared as
an atheist state
 The Government policies seek to
legally protect the freedom to
practice any religion
 The three main religions in Vietnam
are Buddhism, Taoism, and
Confucianism
 Social communication styles
 Two factors: Verbal & Nonverbal.
 Verbal - In verbal communication,
Vietnames people highly value
e respect andinterpersonal
formality,
 harmony..
Nonverbal – Physical contact, Bowing,
Crossing arms, Frowning.
 The smile is another nonverbal symbol
conveying the feeling of respect in
Vietnamese culture.
 Dos and don’ts in Vietnam
Dos:
 Show positive vibe.
 Make an effort to keep discussion
harmonious and balanced
Apology is normal.
Showing Sincerity in
conversation.
Be humble and
polite.
Don'ts:
 Avoid being direct or frank
about
delicate topics.
 Do not raise your voice or lose your
temper.
 Do not share any conversation
that you have had with someone.
 Avoid discussing sensitive
historical and political topics.
 Avoid being openly critical or
pointing out mistakes.
 Business Etiquete in Vietnam

 Building Relationship before Business Negotiations

 the Vietnamese used to greet each other by putting their hands together and
bowing slightly.
 Vietnamese business culture values hierarchy, people show respect and
deference to senior employees in the meeting room – in terms of ranking,
experience, and age.
 The widely accepted dress code for business meetings in Vietnam is
generally conservative – standard and dark-coloured suit and tie for men,
and dresses, blouses with high neckline or suits for women.
 Vietnamese is always punctual for their meetings and expect you to do the
same
 PESTEL Analysis of Vietnam

Political environment in Vietnam

 In Vietnam, the president is the elected head of state and the
commander-in-chief of the military, while the prime minister is
the head of government
 Vietnam pursues a policy of building and maintaining good
relations with any countries in the world regardless of their
political outlook on global affairs
 Vietnam is a member of the United Nations (UN), World
Trade Organization (WTO), Association of Southeast Asian
Nations (ASEAN), Non-Aligned Movement (NAM), and some
other prestigious institutions
 PESTEL Analysis of Vietnam

Economic environment in Vietnam

 Vietnam is the 46th largest economy in the world
 Vietnam nominal GDP in 2018 was worth $245 and is expected
to reach $265 billion by the end of 2020 (Trading Economics,
2020)
 Vietnam has come out as one of the largest beneficiaries of the
trade dispute between China and the USA
 Broadcasting equipment, telephones, integrated circuits, textile
footwear and leather footwear are some of Vietnam’s top exports
that end up in countries such as the USA, China, Japan, South
Korea, and Germany (OEC, 2020)
 PESTEL Analysis of Vietnam
Social environment in Technological environment
Vietnam: in Vietnam:
• The Total population of • Vietnam is now the eighth largest
Vietnam is provider of IT services in the world
around 97 million • International investments, low costs,
• Buddhism is the major religion, and government initiatives, and an
Vietnamese is the major language educated workforce have been driving
in the country an IT revolution in Vietnam for a
• Vietnamese people are generally long time
friendly. Many tourists have shared • The country has a number of tech
online their interesting and parks such as Da Nang Hi-Tech Park
memorable encounters with the locals and Saigon Hi-Tech Park
 PESTEL Analysis of Vietnam
Environmental Factors in Legal environment in
Vietnam: Vietnam:
• Vietnam is one of the most beautiful • Foreign companies are permitted to
countries in Asia. operate in Vietnam and is often
• Tourism has been an important actor encouraged by the government to
to transform Vietnam’s agrarian invest through direct or indirect
economy to a service one investment
• Rapid economic development has led • The company law has become quite
to unsustainable exploitation of easier noticeably in recent years
natural assets that may impact on • International investors can
future potential for growth. now swiftly create limited
liability companies
Thank You