Scribd Logo
Upload

Welcome to Scribd!

  • Customer Loyalty-The Ultimate Objective of Every Marketer: Repurchase Experience and Relationship

    Uploaded by

    tanmoy biswas
    35 views1 page
    Customer loyalty is the ultimate objective of every marketer. There are six key aspects to achieving customer loyalty: 1) providing a unique customer experience, 2) encouraging customer repurchases through positive experiences and relationships, 3) acquiring new customers through referrals, 4) building trust and commitment with customers, 5) continuously innovating to retain customers, and 6) implementing transparent and convenient loyalty programs.

    Original Description:

    Original Title

    MMCP_Case_3_4

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Customer loyalty is the ultimate objective of every marketer. There are six key aspects to achieving customer loyalty: 1) providing a unique customer experience, 2) encouraging customer repurchases through positive experiences and relationships, 3) acquiring new customers through referrals, 4) building trust and commitment with customers, 5) continuously innovating to retain customers, and 6) implementing transparent and convenient loyalty programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    35 views1 page

    Customer Loyalty-The Ultimate Objective of Every Marketer: Repurchase Experience and Relationship

    Uploaded by

    tanmoy biswas
    Customer loyalty is the ultimate objective of every marketer. There are six key aspects to achieving customer loyalty: 1) providing a unique customer experience, 2) encouraging customer repurchases through positive experiences and relationships, 3) acquiring new customers through referrals, 4) building trust and commitment with customers, 5) continuously innovating to retain customers, and 6) implementing transparent and convenient loyalty programs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Customer Loyalty- The ultimate Objective of Every Marketer

    04 • Customer Unique experience


    01 • OnePlus phones
    • Prime Members account of Experience • Future Group
    1/3 of orders placed Repurchase
    and
    Relationship

    • Denim Jeans, Jealous 21 • Future Pay: Price match


    (free jeans)
    • Positive worth of Mouth 02 05 • McDonald: masala dosa
    Burger, healthier menu,
    through Referral Customer Continuous concept restaurants
    • Reliance JIO Acquisition Innovations

    03 06
    Trust and Loyalty • Clear and Transparent
    Commitment
    The Future:
    • Passion, Intimacy and commitment Programs communications.
    • Survival • Convenience, relevance and
    • Premium Price ease to use.
    • Real time and personal
    experience
    • Omnipresent in business

    You might also like