Q1.

DOG FOOD BRANDS

• The title of the chart is “YoY sales change with brands rising
Increase and Decrease in Sales
& declining most” and dark blue colour is used to highlight it
since the chart is already having shades of orange & blue

• This chart explains the increase and decrease in YoY sales for
all dog food brands by specifically highlighting the brands
which are decreasing and increasing most in YoY sales

• Dark orange colour indicates for brands declining the most in

YoY sales and light orange colour indicates for brands showing
decrease in YoY sales

• Dark blue colour indicates for brands increasing the most in

YoY sales and light blue colour indicates for brands showing
increase in YoY sales

• In this case brands - Fran’s Recipe and Wholesome Goodness

are declining the most with more than 10% decline in YoY
sales

• For brands – NutriBalance and Farm Fresh Basics, these two

are increasing the most with more than 15% rise in YoY sales
 Q1. DOG FOOD BRANDS

Sales for Brands - Lifestyle & Feline

• The title of the chart is “YoY sales change for brands –

Lifestyle & Felines” and sky blue colour is used to
highlight it since there are shades of Black & Purple in
chart, which are relatively dark colours. Hence, light
colour is used for the title.

• This chart explains the YoY sales change for two brands
namely, Lifestyle and Feline

• Dark black colour is use to highlight the Lifestyle brands

• Dark purple colour is used to highlight the Feline brands

since the logo of Feline brand is purple colour

• Since increase and decrease in YoY sales is covered in

previous chart, this chart is just to focus on two dog food
brands namely, Lifestyle & Feline and how they have
performed
 Quarterly Revenue - For New Advertisers Yearly Revenue - For New Advertisers
60% 60%

0
50% 1 50%
2
3
4 40%
40%
5
Revenue (%)

Revenue (%)
6 2015
7 2016
30% 8 30% 2017
9 2018
10 2019
11 20%
20% 12
13
14
15 10%
10%
16

0%
0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Quarter - Yearwise Advertiser Age (in Quarter)

Narration:
• Earlier the heatmap was not showing any trend, the conditional formatting was just applied to revenue % by giving a range
• No trend could be found because even if there is rise or decrease in revenue from one quarter to another for any year, the
visualization was giving wrong picture for anyone to interpret, since only red and green colour were the highlighted colours
• In the above two charts, we can see the trend from each quarter to other and from each year to other respectively
• From left chart, it can be concluded that there is rising trend in revenue for most of the advertisers as from one period to
another
• From right chart, it can be concluded that as the age of advertiser increases, so does the revenue each year