MAGIK

HIGHKLIGHTER
presents
 1

SITUATION ANALYSIS/
INDUSTRY TREND
PEST Analysis and Porters’ Five Forces
 1A

PEST ANALYSIS
Political, Economic, Sociocultural and Technological
 POLITICAL
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Government policy can greatly affect the
business, Republic Act No. 7394, article 10:
Injurious Dangerous and unsafe products, Article
12: Effectively of Amendments and revocation of
consumer product safety rule, Article 13: New
Products. The environmental, legal, ethical, and
demographical factors that we should consider.
 ECONOMIC
5

◈ The economy of the Philippines is the world’s

34th largest economy by nominal GDP according
to the 2017 estimate of the International
Monetary Funds Statistics, it is the 13th largest
economy in Asia and still growing.
 ECONOMIC
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◈ With the inflation rate of 3.18 percent compared

to previous year. Inflation has an impact on sales
of product for the demand is growing faster than
supply, prices will increase. Disposable income is
one factor the consumers has low purchasing
power for money always matters.
 SOCIOCULTURAL
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◈ Providing student- friendly products is

helpful in our economy. Consumers have savvy
attitudes and individual preferences can shift the
sale of the product and doesn’t want to purchase
it. Sociocultural factors include values and
attitudes, the company would consider.
 TECHNOLOGICAL
8

◈ In production, we can produce more product

if we invest more on technology. There is such
machinery called “plastic resin” that used in
creating such products. Competitors have some
machineries that can eventually fasten
production.
 1B

PORTER’S FIVE
FORCES
 1. RIVALRY AMONG EXISTING COMPETITORS
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New competitors may be a threat but there is

also the constant threat or existing
threat/competition. The rivalry between this
product (Magik highlighter) and the competitor’s
product vary in market position and customer
perception.
 1. RIVALRY AMONG EXISTING COMPETITORS
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◈ Moreover, this can be constantly under threat
from the emergence of newcomers or new
strategies from existing competitors, so it is
always important to consider the following:
 No. of competitor
 Quality differentiation
 Customer loyalty
 Level of advertising expenses
 2. THREAT OF SUBSTITUTE PRODUCTS
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◈ If other markets can meet the higher needs as the
Magik Highlighter then this substitute product can
replace the company’s product offering. The
following are the facts that ought to be noted:
 Relative performance of substitute
 Perceived level of differentiation
 Buyer’s switching cost
 Convenience of buying substitute product
 3. THREAT OF NEW ENTRANTS
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◈ If the market of Magik Highlighter is profitable
and there is a higher demand than supply, it is more
likely to attract new entrants. This in result may
increase the competition and decreases the profit of
Magik Highlighter. This threat can be managed in
various ways including:
 Patents
 Government policy and regulation
 Cost advantages
 
 4. BARGAINING POWER OF BUYERS
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◈ Buyers have more bargaining power when there is
a higher supply than demand for the product in the
market place. In result, this allow buyers to pressure
our company to offer higher quality at higher prices.
Other factors to consider are the following:
 No. of customers
 Price sensitivity
 5. BARGAINING POWER OF SUPPLIERS
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◈ If there are less suppliers than buyers then this
allows our company to set a price increase as they
have the bargaining power. This in return may be a
great advantage in our company’s part putting our
organization in a position to negotiate terms and cost.
The following are the factors to consider:
 No. of suppliers
 Uniqueness or our product
 Company’s ability to substitute
 2

COMPETITORS
 BIG CONCEPT
Bring the attention of your audience over a key concept
using icons or illustrations

17
 You can also split your content
18
White Black
Is the color of milk and Is the color of coal, ebony,
fresh snow, the color and of outer space. It is the
produced by the darkest color, the result of
combination of all the the absence of or complete
colors of the visible absorption of light.
spectrum.
 In two or three columns
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Yellow Blue Red
Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe clear sky and the and because of this it
lemons. In the deep sea. It is located has historically been
spectrum of visible between violet and associated with
light, yellow is found green on the optical sacrifice, danger and
between green and spectrum. courage.
orange.
 A picture is worth a thousand words
20
A complex idea can be
conveyed with just a
single still image,
namely making it
possible to absorb
large amounts of data
quickly.
Want big impact?
Use big image.

21
 Use diagrams to explain your ideas
22

Lorem Ipsum

Lorem Ipsum Lorem Ipsum

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum

 And tables to compare data
23

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16
 Maps

our office

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 89,526,124
Whoa! That’s a big number, aren’t you proud?

25
 89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!

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 Our process is easy
27
Vestibulum congue
tempus
1
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor. Donec facilisis
Vestibulum congue lacus eget mauris.
tempus
2
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor. Donec facilisis Vestibulum congue
lacus eget mauris. tempus
3
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod tempor. Donec facilisis
lacus eget mauris.
 Let’s review some concepts
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Yellow
Is the color of gold, butter and
ripe lemons. In the spectrum of
visible light, yellow is found
between green and orange.
Yellow
Is the color of gold, butter and
ripe lemons. In the spectrum of
visible light, yellow is found
between green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located
between violet and green on the
optical spectrum.
Blue
Is the colour of the clear sky and
the deep sea. It is located
between violet and green on the
optical spectrum.
Red
Is the color of blood, and
because of this it has historically
been associated with sacrifice,
danger and courage.
Red
Is the color of blood, and
because of this it has historically
been associated with sacrifice,
danger and courage.
29

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30

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31

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32

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 Thanks!
Any questions?
You can find me at @username & user@mail.me

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 Credits
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◈ Photographs by Unsplash
 Presentation design
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