Customer Segments

The customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in
specific ways. The customer segments include students, parents, teachers and other competitive exams.

Target Audience
Class 4 - 7 Class 8 – 10 Class 11 - 12

• Children in this age group have a
rapid development scope in
terms of gaining knowledge
• If these students are inculcated
with vital habits like saving
money, smart buying, cost
management which they would
need in the future, will help them
in devising better strategies and
taking the right decisions.
• Crucial time: As after 10th class,
students have to decide which
career path to pursue (Science,
Arts or Commerce)
• So if they understand the
concepts related to Finance, AI
etc, they will be in a better
position to understand what lies
ahead if they choose that
particular career path
• The students in this age group
have already decided the stream
which they further want to
pursue.
• So for eg if a person is pursuing
Commerce, the concepts of
investment banking, commercial
banking, retail banking would be
useful for their higher education.
Customer Relationships
Customer Relationships describe the ways that a company will engage with its customers to improve the customer
experience. They should establish customer relationships through a mobile app, online virtual classes, direct meetings,
and calls.

Channels
Channels are through which the company provides its service to the customers. Cerebrokids channels its content from
YouTube, Facebook page, web, and mobile app.

While this platform is for the children, it needs the parent’s buying for a very high involvement product. And in addition, it
gives “technology in the hands of your child” a whole new meaning altogether.

What Parents Want?

Knowing how glued kids are to their phones these days, most parents are happy to have avenues that can involve them
constructively on a digital platform. However, they do form their perceptions very differently. While the experience comes
first for the children, in case of parents, they require information and reviews about the product. A perception is already
formed to a degree and experience of the product is only to confirm or reject that perception.

Once the company has your details, thanks to the information you feed into the app, the consultants get in touch for a home
visit. It is here that the product is actually sold to the parents. So while the commercials and the product itself is targeted at
the students, the final push to the parents comes in the form of in-person communication. The company makes it clear that the
app does not dilute the need for teachers or personal tutoring. But it is that extra mile, the supplementary coaching you give
your child, to excel.