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  • Faber Castel Brand Study

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    Shivangi Rajouriya
    18 views1 page
    The document discusses a brand's positioning as the 1st preference among artists globally and with children. It mentions brand value and handling common customer situations like confused customers. It suggests not every artist is rich.

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    Faber castel brand study

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    The document discusses a brand's positioning as the 1st preference among artists globally and with children. It mentions brand value and handling common customer situations like confused customers. It suggests not every artist is rich.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views1 page

    Faber Castel Brand Study

    Uploaded by

    Shivangi Rajouriya
    The document discusses a brand's positioning as the 1st preference among artists globally and with children. It mentions brand value and handling common customer situations like confused customers. It suggests not every artist is rich.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Brand position - Channels

    GLOBAL 1ST PREFERENCE OF ARTIST CHILDREN


    ARTIST

    Brand value Common customer handling situations

    CONFUSED CUSTOMER GOOD SALES-PERSON


    KNOWN BRAND(BRAND EQUITY)

    Suggestions to the company

    Not every Artist is rich

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