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  • ASHISH

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    Aman Nayak
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    The document discusses two brand marketing models: the Brand Bull's Eye Model and the Brand Resonance Pyramid. The Brand Bull's Eye Model shows Puma's brand personality, value, and mantra positioned at the center. The Brand Resonance Pyramid illustrates the different levels of brand resonance for Puma, with assets and loyalty at the base, leading to strong identification, quality, and trust at the next level, and feelings, performance, and imagery in the middle, with salience at the top.

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    The document discusses two brand marketing models: the Brand Bull's Eye Model and the Brand Resonance Pyramid. The Brand Bull's Eye Model shows Puma's brand personality, value, and mantra positioned at the center. The Brand Resonance Pyramid illustrates the different levels of brand resonance for Puma, with assets and loyalty at the base, leading to strong identification, quality, and trust at the next level, and feelings, performance, and imagery in the middle, with salience at the top.

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    11 views3 pages

    ASHISH

    Uploaded by

    Aman Nayak
    The document discusses two brand marketing models: the Brand Bull's Eye Model and the Brand Resonance Pyramid. The Brand Bull's Eye Model shows Puma's brand personality, value, and mantra positioned at the center. The Brand Resonance Pyramid illustrates the different levels of brand resonance for Puma, with assets and loyalty at the base, leading to strong identification, quality, and trust at the next level, and feelings, performance, and imagery in the middle, with salience at the top.

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    of 3

    STRATEGIC BRAND MARKETING

    ASSIGNMENTS – 1
    TOPIC
    BRAND BULL’S EYE MODEL
    BRAND RESONANCE PYRAMID

    MADE BY – ASHISH KUMAR


    PERSONALITY
    VALUE PUMA
    BULL’S EYE
    SUBSTANTIATOR
    MODEL

    P.O.P

    BRAND MANTRA
    FOREVER FASTER IS
    G BEING
    RESONANCEPPPPPPPPPP
    MORE THAN
    QUICK P.O.D

    SUBSTANTIATOR

    BRAND VALUE
    IDENTITY
    RESONANCE – BRAND ASSETS, BRAND LOYALTY, BRAND ELEMENT PUMA RESONANCE PYRAMID

    JUDGEMENT – STRONG BRAND IDENTIFICATION, QUALITY, TRUSTWORTHY

    FEELINGS – BRAVE, CONFIDENT, JOYFUL, ACCESSIBLE RESONANCE

    JUDGEMENT
    PERFORMANCE – PUMA has made history as a creator of fast product designs for FEELING
    the fastest athletes on the planet

    IMAGERY – TRENDY, PARTY GOERS, COOL, BRAND MADE FOR ALL AGE GROUP PERFORMANCE
    IMAGERY

    SALIENCE – UNSTOPABLE, ICONIC, FLASHY

    SALIENCE

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