BRAND PROMISE

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BRAND POSITIONING BRAND DIFFERENTIATION

Developing and Training High Performance Registered Quarter Horses and Prospects for sale
- we ride what we raise, we know exactly what the
purchaser is getting
BRAND VALUES
BRAND ATTRIBUTES BRAND STYLE & VOICE - we've grown up in the market, we know the demands
Proudly family owned and operated and trends
STYLE VOICE
Trust
Great matches - placing the right horses WITH THE Approachable Helpful - we're always honest, we want to see the client succeed.
right OWNERS We choose a successful match over price point
Caring Fresh / Innovative Confident

Trustworthy - we stand behind our horses and what Easy Articulate ▪

we've said they are Quality BRAND HEROISMS
Simple Smart

Consistent and dependable - we continue to
produce quality horses and we are there to help
when someone needs
RATIONAL BENEFITS
•
- sound advice and direction
- continued support after your purchase/training
- great product at a HONORABLE PRICE POINT
▪
MARKET REALITIES
competing local breeding programs with similar goals for
their horses (performance prospects)
geographics - we are not in the "hub" of the performance
world (Alberta, Texas, Arizona)
negative market feedback - out of our control. (ex-the
wrong horse gets in the wrong hands, bad advertising)
We have grown up in the equine industry, it is our
livelihood. We stand behind our horses
because they are exactly what we, ourselves, want
EMOTIONAL BENEFITS to show and ride.
- TO BE RECOGNIZED AS A high value provider We started from the ground up. We have been
able to constantly change and develop our
- we leave people with the feeling they got more than they paid for program to suit the trends of the market.
- we want our customers to feel they are treated LIKE royally, no We are versatile, our horses aren't only made for
matter their status or the value they paid one discipline.
TARGET AUDIENCE CURRENT INSIGHTS
o
This is a competitive market space that has
Futurity Rope Horse Trainers many similar family ranch breeders. In order
to excel in the space, you need to find ways to
Futurity Barrel Horse Trainers separate and stand out. It has been proven
that higher value points can be achieved, and
Professional cowboys/cowgirls that branding can be an essential tool in doing
so.