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  • Assignment 2

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    syea amin ali
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    The document outlines the process for developing a brand positioning statement and tagline. It involves analyzing the market context, target market segments, customer insights, brand foundations including benefits and personality, differentiators, essence, and developing a positioning statement that captures the brand's reason to believe. The positioning statement can then be transformed into a concise tagline.

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    Assignment 2 (4)

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    The document outlines the process for developing a brand positioning statement and tagline. It involves analyzing the market context, target market segments, customer insights, brand foundations including benefits and personality, differentiators, essence, and developing a positioning statement that captures the brand's reason to believe. The positioning statement can then be transformed into a concise tagline.

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    © All Rights Reserved
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    9 views1 page

    Assignment 2

    Uploaded by

    syea amin ali
    The document outlines the process for developing a brand positioning statement and tagline. It involves analyzing the market context, target market segments, customer insights, brand foundations including benefits and personality, differentiators, essence, and developing a positioning statement that captures the brand's reason to believe. The positioning statement can then be transformed into a concise tagline.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Assignment 2:

    Assume you received a brief of launching a brand and you( ad agency) conduct a collaborative session with brand team to finalize the positioning
    statement which further can be transform in the tag line. Develop the positioning model

    9. BRAND
    POSITIONING
    STATEMENT

    7. ESSENCE 8. DIFFERENTIATOR

    C. BRAND
    SUMMARY &
    POSITIONING

    4. BENEFITS 5. PERSONALITY Versatile6.Athletic


    REASON TO BELIEVE
    Functional- durea
    • 2022-11-28 12:30:53

    Emotional-
    --------------------------------------------
    B. BRAND
    FOUNDATIONS ignore these traits

    1.MARKET CONTEXT 2. TARGET MARKET SEGMENT 3. INSIGHT

    A. MARKET
    &
    CUSTOMER
    FOUNDATIO

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