IRFAN YOUNAS (GM PAKISTAN) CONTACT

PROFILE Address
Bahria Town, Lahore.
General management professional with over 10 years progressive
experience in strategic planning, improving operational
efficiency. Phone
+92-333-8222298
WORK EXPERIENCE

Email
Master Tiles and Ceramic Industries Irfanyunas@hotmai.com
Limited
APR 2017 – PRESENT General Manager – Pakistan
SKILLS
1. Managing production of different sizes as required and
necessary to generate sales Languages
2. Re-negotiating timescales and schedules as necessary
English, Urdu
3. Determining Quality Control Standards
4. Estimating, Negotiating Budget
5. Assessing Project and Resource Requirement
6. Production Planning, division of finished goods wherever
required on priority basis Interpersonal
7. Responsible for revenue generation across products and Analytical mind, Negotiation
regions and ensure yields across products through Skills, Ability to develop
Regional Managers and Marketing Managers strong working relationships
8. Implementation of target at all National Level
9. Monitor and analyze all marketing and sales reports
received from regional office and also distributor Business
feedback Commercial and business
awareness, Good
communication skills
Master Tiles and Ceramic Industries
Limited
JAN 2015 – APR 2017 Deputy General Manager - Pakistan
Computer
1. Determine profitability and viability of product
enhancements and new products. Microsoft Office
2. Developed and implemented integrated marketing Quick book
campaigns including branding, direct mail, print and web SAP
Company Maintained
advertising, sales collateral materials, PR, promotions and
Softwares
events.
3. Devised fresh market penetration strategies to secure
new contracts.
4. Established clear expectation for staff, leveraged ability Marketing
to identity talent and position employees in areas of Marketing Strategy
company where they flourish. Cross Promotion Marketing
5. Determine annual and gross profit plans by forecasting Trade Show Marketing
and developing annual sales quotas for regions; Consumer Requirement
projecting expected sales volume and profit for existing Business to Business
and new products, analyzing trends and results. Business to Customer
Master Tiles and Ceramic Industries
Limited
FEB 2009 – JAN 2015 Regional Manager - South

1. Developed and implemented creation campaigns to

promote new and established products to targeted
market.
2. Developed and delivered key marketing communication SOFT SKILLS
initiatives.
3. Proven ability to manage multiple corresponding
projects and cross-functional teams to deadline.
4. Development and delivery of the overall go-to-market 1. Point of Sale System
plan for product including positioning, PR, launches, 2. Time Management
collateral and events.
3. Building Rapport
5. Proven ability to create compelling marketing campaigns
and penetrate
Master Tiles new markets.
and Ceramic Industries 4. Teamwork
Limited 5. Collaboration
JAN 2006 – FEB 2009 Zonal Manager – Karachi
6. Up-Selling
1. Proven ability to create compelling marketing campaigns
and penetrate new markets. 7. Intercultural Competence
2. Developed and implemented high impact integrated 8. Attention to Detail
marketing plans that increased sales.
9. Customer Acquisition
3. Developed market specific merchandising and
promotional strategies to expand market share. 10. Public Speaking

11. New Business Generation

12. Consultative Sales

Master Tiles and Ceramic Industries
Limited 13. Complaint Handling
DEC 2003 – JAN 2006 Assistant Zonal Manager
14. Presentation
1. Preparing and completing action plans, implementing
production, productivity, quality and customer service
standards.
2. Meet regional sales system improvement,
implementation of changes guided.
3. Maintains and expands customer base by counseling
district sales representatives.

Master Tiles and Ceramic Industries

Limited
MAY 1998 – DEC 2003 Marketing Officer

1. Recommends product lines by identifying new product

opportunities and packaging, service changes, surveying
customer services, tracking competitors.
2. Implementation trade promotions by publishing,
tracking and evaluating trade spending.
Gujranwala Chamber of Commerce and Industry
FEB 1998 – MAY 1998 Deputy Secretary AWARDS

1. Assisting the Secretary in discharging of Secretarial 1. FPCCI Awards 2016

duties and responsibilities. 2. Pakistan Standard
2. Serving as an Acting Secretary in the absence of Award
Secretary. 3. Who’s Who
3. Providing overall direction and guidance to staff and Professional Award
work closely for immediate assistance. 4. ABAD International
Expo 2014
5. Brand of the Year
Award 6th Edition
Silver Star Insurance Company Limited
6. Brand of the Year
JAN 1994 – JUN – 1996 Development Officer Award 5th Edition
7. Certificate of
1. Identifies trendsetter ideas by researching industry and Achievement 2011
related events, publications, and announcements; 8. Certificate of
tracking individual contributors and their Participation
accomplishments 9. Consumer Choice
2. Developed and delivered key marketing Awards Taps Sanitary
communications initiatives. Fittings 2010 7th
3. Locates or proposes potential business deals by Edition
10. Brand of the Year
contacting potential partners; discovering and
Award 3rd Edition
exploring opportunities.

EDUCATION

1. QUAID-E-AZEM UNIVERISTY, ISLAMABAD

a. Master of Public Administration, Marketing.

2. UNIVERSITY OF PUNJAB – LAHORE

a. Bachelors of Science (B.Sc)