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Satwik bisarya,
AKSU, SATNA
Leader is a person who has been
spontaneously considered, or chosen, as
being influential in a specific situations.
A leader is one who helps the members
of the group, as an individual he accepts
the responsibility for thinking through
problems and working out solutions that
need to be discovered. (Paul Pigor).
Leadership may be described as the
interaction between leaders and followers
in a particular situation.
Informants’
Rating: Who are
knowledgeable especially
about system. the networks in a
Accurate method.
When system is small.
A cost saving method as compare to socio-
metric method.
Who are leaders in this system?
Self Designating technique: Ask each
respondents a series of questions to
determine the degree to which he perceive
himself to be an opinion leader.
Do you think people come to you for
information or advice more often than to
others?
Are you a leader in this system?
Measures the individual's perceptions of his
opinion leadership, which influence his
behaviour.
Observation: which an investigator
In
identifies and record the
communication behaviour in a system.
High degree of validity.
Work best in a very small system and may
require much patience by observer.
Early adopters are localities and are more
integrated part of community.
They have more opinion leadership.
Potential adopters look to them for advice
and information about the innovation.
They try to maintain adoption
leadership to keep up their prestige in the
community.
Thanks