or

PLANET PLASTIC
Deal

Super
eKosac Market
Whole
sellers
pkr 100
per bag Shopping
Brands
 Market
5 Trillion plastic bags per year are used worldwide

Beachhead
market

Pakistan South America China Southeast Asia

Plastic bags
consumed/year 55 Bn+ 55 Bn+ 300 Bn+ 334 Bn+
 Customer Value Proposition

PKR 150

PKR 100
Cost per bag

n bags
cotto

eKosa
Create employment

c
Plastic bag alternative
Scalable
Product

made from waste coconut coir

light weight, strong and durable

serves as soil conditioner

 Customer Discovery
12 interviews

3 hotels 4 supermarkets 5 clothing brands

Key Assumptions Key Learnings

• Awareness about plastic

bag hazards • Increase in demand of
eco-friendly products.
• High price for plastic
bag alternative • Customers need cheap
plastic alternative
• Change needed
 Financials
5th Year Key Drivers
(2025) Bag making cost
Net Price/Product Market share
100 Bags sold/Customer
Profit/Product
30
Cost/Product
70
Profit/Year
Market
90,000 6000
Customers
600
Product/Year
3000 Market Share
10%
Product/Customer
/Year
5

All values are in PKR

 Climate Impact

Single use 82.5 M ton of CO2 Equ. per year

plastic bag
100 % GHG emissions
eKosac
reduced!
0 10 20 30 40 50 60 70 80 90 100

approx. 7million barrels crude oil per year can be saved in Pakistan by eKosac

Source:
Assests.publishing.service.gov.uk
Sustainableamerica.org
mocc.gov.pk
abs.gov.au
 Team

Farhad Ali Mobin

Marketing & Sales Engineer Researcher & Process Engineer Finance manager

To spread the culture eco-friendly products globally

We dream To promote R & D in Pakistan

To earn PKR 1M by the year 2025