Chapter 2: Developing Mission, Vision, & Values

Learning Objectives
 Understand the roles of mission,
vision, and values in the
planning process
 Understand how mission and
vision fit into the P-O-L-C
framework
 See how passion and creativity
relate to vision
 Incorporate stakeholder
interests into mission and vision
 Develop organizational mission
and vision statements
 Apply mission, vision, and values
to your personal and
professional career
 
 Communicates the  A future-oriented
organization’s reason for declaration of the
being, and how it aims to organization’s purpose and
serve its key stakeholders aspirations.
 Often integrates a  Addresses what a firm
summation of the firm’s wants to become
values  Vision statements tend to
 Mission statements tend to be relatively brief
be longer than vision
statements
Examples of Vision Statements
  
ROLES PLAYED BY
MISSION AND VISION
MISSION and VISION ORGANIZING
• Facilitates strategy
• Defines roles and responsibilities
• Encourages coordinated efforts
• Creates and supports culture.
MISSION, VISION, & LEADING
Controlling consists of three steps
Creativity and Passion help create Mission/Vision
 Substitute, Combine, Adapt,
Modify, Put to other uses,
Eliminate and Rearrange
 Inspires lateral thinking vs.
programmed thinking
 Involves a reflective and
probing style of asking
questions
 Generates numerous
creative ideas
 Ensures everyone is heard
 Effective when there is
concern that some people
may not be vocal
 Builds consensus
 Recommended when there
is controversy or conflict
 Stakeholders
Government tends to be a
key stakeholder for every organization
 
Stakeholders,
Mission, and
Vision

Stakeholder
Mapping

Importance
Influence
Steps in Identifying Stakeholders
Communication is Critical
DEVELOPING YOUR PERSONAL
VISION & MISSION