BUYER UTILITY MAP

Uber in US and China

 Purchase
US – HIGH- “One click” on
Customer demand cab services
Productivity China – HIGH- “One click” on
demand cab services
US – High - Easy to avail uber
Simplicity services.
China – High - Easy to avail
uber services.
US – High – Rides can be
Convenience booked from anywhere.
China – High – Rides can be
booked from anywhere.
US – Low – Due to high
Risk compliance norms.
China – Low – Due to high
compliance norms
US – High – Due to good
Fun & Image offers, feedback system, product
extension.
China – High – Due to good
offers, feedback system.
US-High -Because of
Environmenta Introduction of carpooling.
l Friendliness US-High -Because of
Introduction of carpooling.
Delivery Use Supplements Maintenance Deposits /
Disposal
US- High – Low ETA results in US – Product US- High – Use of GPS to provide US- NA US- NA
saving time diversification helped in real time tracking, Payment service China – NA China – NA
China – High - Low ETA
results in saving time
availing taxis as per the
requirement
providers for easier payment
options
China - Product China – High - Use of GPS to
diversification helped in provide real time tracking,
availing taxis as per the Payment service providers for
requirement easier payment options
US- High- Because Low ETA US- HIGH- Clean UI US- HIGH – Because Payment US- HIGH – High Support and US- NA
China – High – Because LOW China –HIGH – Clean UI Integration Maintenance China – NA
ETA China – HIGH - Because Payment China –HIGH- High Support
Integration and Maintenance
US- High – Real Time GPS US- High- Easy to use US- High-IT support staff, Large US- High- Continuous US- NA
based tracking system. App based model fleet of drivers application upgrades China – NA
China – High - Real Time GPS China –High-Easy to use China – High-IT support staff, China – High- Continuous
based tracking system. App based model Large fleet of drivers application upgrades
US- Low- Drivers can’t refuse US- Low - Secured US- Secured payments through US- NA US- NA
delivery application and verified credit cards China – NA China – NA
China – Low- Drivers can’t drivers China – Secured payments
refuse delivery China – Low - Secured through Alipay
application and verified
drivers
US- High - Time saving, pick- US- US- High – Referrals, cashbacks US- High – Ensuring high US- NA
up and drop from exact China – China – High – No base fare, service quality China – NA
location Referrals, cashbacks China – Ensuring high service
China – High- Time saving, quality
pick-up and drop from exact
location
US- Low – Low ETA and on- US- NA US- NA US- NA US- No ownership makes it
time services require large fleet China – NA China – NA China – NA difficult to handle disposal
of drivers and more no. of cars
leading to increase traffic and
China – No ownership makes
it difficult to handle disposal
pollution
China – Low- Low ETA and
on-time services require large
fleet of drivers and more no. of
cars leading to increase traffic