PRANABANANDA SAHOO

Post graduate in logistics & SUPPLY CHAIN MANAGEMENT

INDIA
 Vision and Mission of Gati

 Be a globally preferred provider of India-centric supply chain services and

solutions, and a leader in the Asia Pacific region.

 Delight customers with quality service by setting new trends through innovation
and technology .

 Be the most preferred organization for all stakeholders.

 Be a responsible corporate citizen with unwavering commitment to

environmental protection and conservation

 They are based on a desire to achieve sustainable heights in business and

encompass a set of customer sensitive corporate values on attitude, behavior,
action and delivery.
GATI’s commitment is to be a
type of business which is
different from others and to
play a distinctive role in the
marketplace.
 A pioneer and a leader in Express Distribution & Supply Chain
Solutions, Gati has reinvented itself once again!
 Youthful, trendy and market driven, Gati is ready to take up new
challenges.
 Gati’s first of its kind offers and services have created benchmarks in
the industry.
 The new mechantronic Express Distribution Centres have
revolutionised logistics and distribution systems across the country.
 Gati’s Domino Discipline has revolutionised the way Gati works and
has aligned everyone in Gati towards one goal:
Customer Delight.
 Gati is characterized by its:
 Speed
 Reliability
 Discipline
 The key issues include….

 Customer Satisfaction.
 Ability to give right service at right time.
 Product /service Presentation.
 Traffic Building.
 Layout of the services.
 Keeping Pace With Technology.
 GATI is divided into 5 Zones
 EAST  KOLKATTA
 WEST  MUMBAI
 NORTH  DELHI
 SOUTH  SECUNDERABAD
 CENTER  INDORE
989 – 14 Nov : The Birth of new revolution in the India Cargo Industry
989 - Committed delivery- Ontime & intact , else money back
996 - Alliance with India Airlines
997 - Introduced the concept of 3PL
998 - Launches courier services- Suvidha now known as ZIPP
999 – 1. Expanded to SAARC Countries - Gati International ,
2. Smt Kumudben Joshi, the Honorable Governor of “AP”
flagged off the first Gati Vehicle in 1999
3. ISO Certification to Gati

000 - First logistics company to get ISO Certification –ISO 9000-2000

001 - Gati Millennium Parcel Express- First Cargo train MUM to CCU
003 - Award “ The Best Logistics Company” , Launch of Gati@web
004 - Launched Mechanized Automated Logistics centre at Panvel
005 - Award “Champion CIO Award”
006 - Award “The Amity HR Excellence Award”
 Attract and retain high-calibre talent
 Achieve RS 1000/- crore by 2009
 Trigger for global premiumness in service, profit &
growth by adopting world-class business particles.
 Be a responsible corporate citizen
 Be among the top 100 companies in INDIA & the best
admired company in the service industry.
 First logistics company in India to be awarded
ISO 9001 certification
 In 2003 Gati was voted The Best Logistics
Company
 Awarded the 'Best Logistics Partner' by HCL
Infosystems for 2005 -2006
 For the second time in a row, Gati was recognised
as a Consumer Superbrand in the Logistics
category of 2006 - 2007.
 Amity International Business School awarded Gati the HR
Excellence Award 2006 - 2007 at their 9th International Business
Horizon (INBUSH 2007) for their best business practices and
corporate excellence.

 NDTV nominated Gati for the Business leadership

Awards in the logistics category.

 Gati Singapore office was awarded the Regional Headquarter

(RHQ) status by the Economic Development Board (EDB),
Ministry of Trade And Industry, Republic of Singapore
 2750 Trained Professionals

 1200 Gati Associates

 500 Vendors

 1200 Trained Handlers

 1500 Trained Drivers
Coverage in a month:
Carries 20,000 tonnes of Express cargo
Carries 1.2 million packages
Carries 300,000 Shipments
Carries 700 tonnes of Priority cargo
Covers 3 times the distance of all National Highways.
 Today, Gati has become the face of Retail
Express Cargo.
 Providing quality service and value for money.
 Over the years Gati has gained expertise in
handling various industry verticals-
healthcare/clothing/white goods/
electronics/engineering/IT/Telecom/high-value/
cargo, etc.
 Gati has more than 2,000 vehicles at its disposal
which cover 3,20,000 kms. per day.
 Gati Priority is the result of an exclusive tie-up with Indian Airlines, the largest airline network in India.
 strategic alliance with Indian Airlines
 Assured space on IA flights
 24-72 hour Service
 Flexible Pickup & Delivery Options
 Containers & Pallets for Safety & Security
 Same day service to select destinations.
 Multimode network - Air & Surface
 Gati has now extended its horizons in the Asia-Pacific &
SAARC countries. Gati has opened offices in Singapore,
Hong Kong, China, Sri Lanka, Nepal and Myanmar to
strategically focus on India-centric business
 Freight Forwarding in Air & Sea shipment.
 Strategic tip-up with Global player.
 Coverage of more then 200 countries.
 More then 500 pick-up point in India.
 Custom Clearance Services.
 Door to Door, Port to Port Services.
 Express Courier Services.
 All Metro with committed “ AM ”delivery.
 Web Base Track ‘n’ Trace facility.
 Mass Mailing Solution.
 Pre-Paid envelop.
 Air Parcel Services.
 Holiday delivery
 It provides your own choice of price, and
 Transit time options
 An affordable surface product especially
designed for your non-commercial packages.
 It makes easy to send non-commercial
personal / corporate gifts, news magazines,
catalogues, directories, study materials &
brochures across India.
 Flat rate of Rs. 89 per package (up to 4 kgs)
 Gati Coast to Coast (CTC) is Gati's shipping division. Set up
way back in 1986, the CTC vision was to become the
preferred service provider for all sea bound cargo in the Bay
of Bengal, Andaman Islands and Malacca Straits.
 In the two decades of its existence, Gati CTC has followed
this vision with diligence and determination and has
emerged as a complete solutions provider for the Indian seas.
 4 vessels providing liner service between Chennai- Andaman
islands - Chennai & Chennai- Yangon- Chennai.
 FOD (Freight-on-delivery)
 COD (Cash-on-delivery)
 DOD (Draft / Cheque-on-delivery)
 Inbound Rate Agreement: Ensures hassle-free,
convenient supplies from your vendors.
 Holiday & Sunday Pick-up/Delivery
 Octroi Clearing Facility: Octroi clearance on behalf of
customers
 Tamper-proof packing: Special bags for safe handling of
high value cargo
 Pharma & Pharma Samples
 Electronics & Electronic Components
 Automotives, Auto Spares
 Engg Products, Machinery, Spares
 Other in Mfg (Heavy Engg)
 Computer, Computer Peripherals
 Electrical Appliances, Products, Components
 Apparel Industry
 Fast Moving Consumer Products (FMCG)
 C & F, Courier and Cargo
 Printing & stationary
List of major customers of Gati
 Online line tracking on www.gati.com

e-POD-Scanned copy of Proof Of Delivery through e-mail

e-mail Updates - Tracking your consignment is just a click away

Toll Free Number A 24 x 7 service

SMS Updates Messages on your mobile

 Gati Enterprise Management System (GEMS)
 Custom developed software to cater to the needs of
GATI operations
 Oracle Financials - Business Accounting
 Oracle CRM - Customer Relation
Management
 gati@Web
 Terrestrial Links / RF connecting 120+ sites
 Other locations have Dial-up / Broad band /
Cable / ISDN connectivity
 Widest IP Phone connectivity from Jammu to
Trivandrum
 Implemented Wide Area Network (WAN) 3 yrs
ago
 VTS – Vehicle Tracking System
 Warehouse Management System (WMS)
 Human Resource Information System (HRIS)

 Shipping System

 IT Help Desk System

 IT Inventory Management System

 Gatishipper – Zipp data upload and Docket

printing tool
(All are in-house developed and are web based)
 HR Department
 Marketing Department
 Finance Department
 Logistic department
 Service department
 IT Department
 Legal department
 Facility Department
 Operation Department
 Aboard
 Caring for our customer’s precious objects with
domino discipline, we promise to stay ahead in reach
in service quality, wide network, high caliber
responsible people, technology & automation.
 Recruitment
 We shall recruitment those candidates who have a
passion& skill for providing disciplined & customized
service to our customers
 Training
 Disciplined training for employees to increase their quality
delivery
 We shall continuously access employee’s attitude,
behaviour, action & delivery in line with the organization’s
customer’s promise.
 Employee Bonding
 Create discipline amongst employees.
 Opportunities for employees to gain functional expertness
 Brand Building
 Position the brand in such a way that the brand
benefits & customer sensitivity are communicated.
 Direct Marketing
 Maintain a database of all customers & intimate them abou
our offerings.
 Communication in direct materials should be direct to the
point, so interest is generated to the customers.
 Designing & development of Promotional issues
 Design promotional material that are attractive &
customized
 Come up with innovative ideas & Provide promotional
offers to our customers.
 Media & Outdoor Advertisement
 Brand communication through these media should be
cost effective
 Exhibitions & Events
 We shall organize / participate in various exhibitions
& events
 Work towards communicating the benefits of our
service to customers through our exhibition & make
our event profitable for customers as well as us
 PR activities
 Develop a PR strategy that is along the lines of
current trends & project the company
 Raising Funds
 Plan our process effectively to raise funds & make available for
business needs
 We will follow domino discipline in fund management & ensure
that fund availability does n’t affect customer value delivery
 Controlling Expenditure
 Build a disciplinary system that ensure that our methods of
monitoring expenditure are reliable
 Guidelines to our team members to how they can control
expenditure
 Dealing with banks / Financial institutions
 Maintain strict discipline while maintaining records of all
transactions with our Banks & financial institutions.
 Relationship with our financial institutions should be long
term
 Transaction accounting & control
 Upgrade latest accounting procedure to make accounting
transactions speedy for the customers
 Understand the customers requirements & try to reconfirm
our internal process of accounting
 New technology Introduction
 Introducing newer technologies through comprehensive
training & focus on improving cost efficiency.
 We will adopt those technologies which help us to stay “Ahead
in Reach” in the industry
 IT infrastructure & Maintenance
 Global & local trends to enable elegant & hassle free methods
 Engage in partnership to create best IT infrastructure in the
industry
 
 Comprehensive & customized IT solutions for
business Process & MIS
 Continuous tracking technology trends for
customized IT solution
 Comprehensive IT solutions that are friendly &
cost effective & benchmark in the industry
 Continuous feed back system for providing
customer sensitive IT solution
 Interact with the marketing & sales departments to
understand what customers want & prepare the
contract accordingly, the contracts brief & to the
point & prepare the agreements within 48 hrs
 Check for any existing trademarks before the
company starts development of any IP & keep the
relevant department informed
 Alert & watch all the time to keep any offence of
Intellectual Property.
 Keep all documents & valid IP certificate & in safe custody.
 Protection of companies immovable property by timely
payment of property tax & changing respective properties in
companies name.
 Watch the legal changes & industry laws in domestic &
international markets & update materials accordingly.
 Co-ordinate with relevant departments to organize the
training workshops on legal matters, like legal issues &
DEPS for all the employees & business partners twice a
year.
 We shall always look out for good locations which will suit our business
purpose & purchase land, vehicles at affordable cost which will be
profitable for the organization in future & alert about the contract status
of all the rental premises.
 Always be proactive in timely rent payments & settle issues, regularly
check the rent agreements & make renewals on time
 Maintaining the vehicles & company assets, if any problems
in the vehicles / company assets then immediate action
to repairs
 Organize & co-ordinate for the events well in advance, encourage all the
departments to participate in organizing events.
 Monitoring arrival & delivery service levels
 Understand customer needs & monitor service
level to provide a fool proof delivery plan.
 Create responsible teams of service providers &
vendors for creating technology driven service
levels.
 24/7/365 service level monitoring system.
 Statutory
 Law & regulation & be alert to the statutory changes
 Follow the laws & inform customers of all the
relating requirements in advance.
 Prepare guideline book on all the statutory
requirements & upgrade it regularly.
 Use the least documentation for customers for hassle
free experience.
 Customer Problems resolution
 Understand customer problem to his business &
social requirements.
 Try to resolve the issue before the stipulated time
& reduce customer’s business loss.
 Communicate regularly to the customer.
  Vehicle routing
 Provides a cost effective delivery
 Continuously reaching on newer & alternative routes.
 Evaluation & modification of the route plans to enable a
disciplined & quality delivery.
 Deploying newer route plans, ahead our competitors to
ensure timely & quality delivery for enabling customers
to build better relations with their end customer
  
  Vendor Management
 Identify & partner with competent vendors to
extend the best service experience for our
customers.
 Responsible & integrated vendor management
system.
 Continuously monitor the performance of the
vendors
 Call centre is divided in to 2 types
 Front Hand: - Queries of the customers
 Back Hand: - Answers of this quarries
 There are 9 call centers of Gati all over India. Zonewise,
we have call centers @
 EAST: ~ Calcutta
 CENTRAL: ~ Nagpur
 NORTH: ~ Delhi
 SOUTH: ~ Chennai, Bangalore & Hyderabad
 WEST: ~ Mumbai, Ahmedabad & Pune
 Gati International, the global operations wing,
provides us with strategic USP —an international
reach, along with a highly focused expertise in
India - centric operations. This ensures that Gati
remains the undisputed leader not just in Indian
operations, but also in India - focused operations.
 They have an alliance with Jubilee Commercial, an
IATA accredited freight forwarder that started
operations in 1998 as Air Cargo Agent. Today Jubilee
Commercial is a member of the Federation of Freight
Forwarders Associations of India, Federation of
Indian Chamber of Commerce and Industry and
International Federation of Freight Forwarders.
Jubilee is now set to become a one-stop solution
provider for all freight forwarding services including
customs clearance for International cargo
 They are the first to offer a money-back
guarantee on their express cargo services.
Keeping customer satisfaction in mind, they
launched the cash-on-delivery scheme and are
also the first to announce a toll-free number to
look into complaints and requests.
 Plan to do more Road shows.
 Plan to participate and organized events in fairs and
exhibitions.to create awareness.
 Sponsorship in various events (including cultural,
corporate)
 Brand promotion through Direct Marketing tools.
 Product presentations in front my target customers
(common people).
 GATI can be classified based on their general
pricing strategy.  GATI must decide whether their
approach is to use price as a competitive advantage
or to seek competitive advantage in non-price ways.

 Discount Pricing –
 Competitive Pricing –

 Full Price Pricing –

 There are many ways GATI can be categorized depending
on the characteristics being evaluated.  For their purposes
they separate services and products based on six factors
directly related to major marketing decisions:
 Target markets served.
 Product offerings.
 Pricing structure.
 Promotional emphasis.
 Distribution method.
 Service level.
 Set up of Gati Nagar in Bhuj District in the year
2001(for Gujarat Earthquake victims)
 Gati Government School in Hyderabad started in
the year 2003
 30 lakhs donation by Gati Family to Tsumani
victim
 The company posted its highest net profit of Rs.
10.37 crore, recording a growth of 87% from the
previous year profit of Rs. 5.55 crore.
 The income for the year at Rs. 361 crore was up
17% from the previous year's income of Rs. 309
crore.
 The market capitalization of the company has grown
to Rs. 263 crore, post rights issue, compared to Rs.
65 crore last year.
EARNING PER SHARE(EPS)
SHARE PRICE OF GATI…
MARKET CAPITALIZATION OF GATI…
 Create awareness of the company and company’s products
and services among the common people by undertaking
promotional activities.
 Conduct customers meet every year
 Show to customers companies new technologies, new
products, new procedures for delivering materials &
launching of new promotional materials like broachers,
banners & pamphlets etc.
 In this meeting try to solve their doubts & problems
 Find new prospects in retail industry, service industry, food
processing industry, etc.
 Mumbai, January 11, 2007: GATI Limited, a
pioneer in the logistics sector in India, today
announced the signing of a comprehensive
Memorandum of Understanding (MoU) with China
Railway Express International Logistics Company
Ltd (CREIL), a market leader in China for rail and
road cargo and package delivery. This unique tie up
will provide exporters and importers a unique
opportunity for end-to-end connectivity in the India and
China markets.
 Gati in India has delivery capability in 594 out of 602
districts in India and China Railway Express International
Logistics (CREIL) has presence in 500 Cities in all 31
provinces of China.
 This MoU would result into end-to-end distributions
solutions from anywhere in India to everywhere in China
and vice versa .
 The two companies will cooperate in the development of
freight forwarding, express courier and logistics services in
the booming India-China trade lane.
 Gati in India has a large fleet of 2000+ vehicles and
CREIL had 3500+ vehicles covering even the
remotest corner of respective country
 ...Gati today offers 1.0 million sq ft of warehousing
space with a plan to double up in next 3 years ,and
CREIL has 2.0 million sq ft of warehousing space
in China .
 Therefore bringing a perfect synergy in the
dedicated arrangement .
 GATI must develop Relationship Retailing for development
of Retail Business
Which will help the company…
 To establish and maintain long-term bonds with

customers, rather than act as if each sales transaction

is a completely new encounter.
 Company must concentrate on the total retail experience

and which will helps in generating more business.

 Stay in touch with customers.

 Promotional Focus.

(Advertising Direct Mail –Personal Selling ,Direct marketing)

THANK YOU