SUPER BRAND

PRESENTED BY:
S.GOWRISANKAR
History
• The Bata Shoe Organisation was founded in
August 1894, by Tomas Bata, in Zlin; a small town
in the erstwhile nation of Czechoslovakia.
• In less than two decades, this company was
identified with expertise in mass manufacturing of
footwear.Today, it is the undisputed global leader
in the footwear industry, with its products having
a significant share of the world shoe market.
• Bata produces almost 60% of its footwear in-house.
• The rest is outsourced to other manufacturing units
who have to meet the strict quality standards set by
the company.
• It was also the first manufacturing facility in the
Indian shoe industry to receive the ISO: 9001
certification. Meanwhile, Bata has also created four
other large-sized manufacturing plants in different
parts of the country.
Market
• People have worn shoes through much of
human history, but organised shoe
manufacturing is a relatively young industry in
most countries.
• In India, the credit for this achievement
undoubtedly belongs to Bata.
• The company has been manufacturing shoes,
‘of choice’ since the 1930s for successive
generations of Indians.
• The Indian shoe market is dynamic. Its
production capacity is second only to China.
• The IMAGES Retail Report in 2002 estimated
the market size at Rs. 93 billion.
Achievements
• By the time Bata had come to India in 1931 it
was already recognised as a leading shoe
brand.
• Its manufacturing and marketing operations
have heralded the rise and the development
of a modern footwear industry in India.
• Before Bata, footwear was produced primarily
in the handicrafts and small enterprise
segments.
• Bata, over the decades, has used the ‘current
knowledge’ from its international experience
to create adaptive and innovative baseline
standards for the shoe businesses in India.
Product
• Bata's products meet the entire range of footwear
demands of its customers.
• The brand has a long established reputation for
reliability, quality, as well as being part of
contemporary fashion trends in footwear.
• Almost all products offered by Bata have gone
onto become icons for specific segments for
millions of satisfied customers.
Recent Developments
• Bata keeps reinvigorating its business with innovative
technology and the strengthening of its distribution
network.
• It has created new technology shoes under the 'Bata
Tech' brand. This collection of technology shoes includes
Wind, Antishox, Flexible and Comfort.
• Wind has an in-built air circulation system that allows
the feet to 'breathe' and hence ensures freshness for as
long as the footwear is worn.
THANK YOU………………..