OCEAN GUARDIAN (SHARK

SHIELD)

Phuriphat PHATTHARACHOTDECHA 819355

 OCEAN GUARDIAN

• is the manufacturer of devices that use Shark Shield Technology. The electrical 
wave-form used in the Shark Shield Technology is based on a technology
originally invented by the KwaZulu-Natal Sharks Board of South Africa in the
1990s.
• Shark Shield is a personal electronic device that creates an 
electromagnetic field to deter shark attacks and is used by surfers, scuba divers
, snorkelers, spearfishers, and ocean kayak fishers. It has been considered one
of the few electrical devices on the market that has performed independent
trials to determine the effectiveness  at deterring shark attacks,  noting the
Shark Shield Technology does not work in all situations
 FUNCTIONALITY

• All chondrichthyans have highly sensitive electrical receptors called the "

ampullae of Lorenzini" located in their snouts. These tiny gel-filled sacs sense
electric current from prey at very close distances, typically less than one meter.
The jelly is highly conductive and allows the electrical potential at the opening
of the pore to be transferred to the ampulla. They use these short-range sensors
when feeding or searching for food. They do not use electrical receptors to
track animate objects over long distances; other senses such as audition and
olfaction are the primary drivers.
 TESTING AND RESEARCH

• The original "SharkPOD" was tested for eight years off Dyer Island with
mainly great white sharks, and was the first electronic device that was proven
successful in deterring sharks when tested by Ron Taylor and Valerie Taylor in
1997 against great white sharks, tiger sharks, hammerhead sharks, and other
shark species in Australia and South Africa with positive results; they made a
documentary about it called "Shark POD".
 S H A R K AT TA C K S I N VO LV I N G S H A R K S H I EL D
TECHNOLOGY

• There have been three known fatalities involving Shark Shield Technology; Paul
Buckland (2002), Peter Clarkson (2011) and Garry Johnson (2020). 
• Paul Buckland was wearing the Shark POD device which was the first version of
the product developed in South Africa. The coroner concluded that the device was
incorrectly worn and made the following recommendation; “I therefore recommend,
pursuant to Section 25(2) of the Coroners Act, that commercial and recreational
divers, when operating in waters where there is a risk of the presence of sharks,
should wear a shark repellent device of the ‘Shark Pod’ or ‘Shark Shield’ type,
provided that the equipment should be used in accordance with the manufacturer’s
instructions, and should be turned on for the entire duration of time in the water.”
WHO
Mike Wescombe- Down
Marine Biologists + Wescombe-
Down
KZN
Gerard Corporation
Playford Capital
Nippon Kaiyo
Australian Military
South African Navy
USA Coast Guard
NATO
Shark Shield Company
Sea Change (later Shark Shield)
ROLE IN PROCESS
First one to believe in a new solution for
shark protection devices
Responsible for KZN license agreement for
further research of the Shark POD
Carried out further R&D tests against Great
White sharks
Gave in the Shark POD IP license
Still own the IP and the board maintains
carrying out tests and approves prototypes of
all new Shark SHIELD applications.
Partnership to launch the Shark Shield device
International approval and using of Shark
Shield
Take care of Trademark, IP in Australia and PCT Maintain the exclusivity of the product and
in
other countries with marketing potential
Market research studies in order to establish its The company gathered detailed information of
core customer base
IMPORTANCE
He brought entrepreneur expertise, diving
know-how and industrial design experience to
the project
Motivated to research and able to get a team to
help him to accomplish his mission
Check the effective with all kind of sharks, as
well verify harmless to animals and people
Essential as base to new device development
A large company behind the patent brings
worldwide recognition and expertise to market
new launches
Expertise in diverse domains
To be use for government agencies brings
worldwide reliability and goodwill
prevent competitors from appearing
pricing and expectation for its new device
 PROTECTION BENEFIT COST RISK

Australia Patent Exclusive right Analyses costs, Start selling the product
guaranteed. Shark Shield annually costs without the patent yet
will be the only device  
with this technology in Have the technical
the market. With no information published
competitors the
company is able to
make more profit

Trademark Logo identity, brand Annually costs Concern about the

recognize brand image and
stakeholder evaluation

PCT Exclusive right guaranteed Fees to the Have the technical

in other countries countries, information published
monitoring
competitors
STAKEHOLDERS POLICY AND PROCEDURES CONSEQUENCES

Employees Signing a contract of company Prevent the employee from leaving

confidentiality; the company to work on the
competitor for reasons of better
If they request resignation, they can salary etg take your knowledge there
not work for a similar
company for 12 months Prevent the
employee from leaving the company
to work on the competitor for
reasons of better salary etg take
your knowledge to the

Partners Contract with duration of 4 years; Prevent leakage of information

clause with fen if it breaks the
contract;
offer guarantee
Contractors Confidentiality clause, can not work Prevent leakage of information
for company of the same branch
during 3 years after the contract nor
during the contract
THANK YOU