Confidentiality Agreement

The undersigned reader acknowledges that any information provided by Javiat Aerospace Pvt
Ltd., in this business plan, other than information that is in the public domain, is confidential in
nature, and that any disclosure or use of same by the reader may cause serious harm or damage
to Javiat Aerospace Pvt Ltd., Therefore, the undersigned agrees not to disclose it without
express written permission from Javiat Aerospace Pvt Ltd., Upon request, the undersigned
reader will immediately return this document to Javiat Aerospace Pvt Ltd.,

___________________
M.Jai Vignesh
(Managing Director, Javiat Aerospace Pvt Ltd)

___________________
Date

This is a business plan. It does not imply an offering of securities.

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 Table of Contents
Confidentiality Agreement .............................................................................................................2
I. Executive Summary.....................................................................................................................4
II. Company Description Worksheet ..............................................................................................5
III. Products & Services .................................................................................................................6
NOVA X1 PRO ......................................................................................................................7
NOVA X2 .............................................................................................................................. 8
NOVA X3 .............................................................................................................................. 9
FATBOY M1 BASIC .......................................................................................................... 10
FPV 2.0 ................................................................................................................................ 11
Anti-Drone System............................................................................................................... 12
Electronics.............................................................................................................................12

IV. Marketing & sales strategy ....................................................................................................13

Target Market....................................................................................................................... 13
Value Proposition ........................................................................ ........................................13
MK Channels ...................................................................................................................... 14
Sales Process ........................................................................................................................ 15

V. Competitive Analysis ...............................................................................................................17

Metrics and Goals................................................................................................................. 17

VI. Organization Chart ................................................................................................................19

VII. Revenue Information ............................................................................................................ 21

VIII. Business Plan Timeline ........................................................................................................22

IX. Sales Forecast of Q4 2023-24 .................................................................................................23

X. Refining the Plan .....................................................................................................................31

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I. Executive Summary
Our plan for Javiat Aerospace, as a drone manufacturer, is ambitious and innovative. With a
mission to revolutionize aerial solutions, we are committed to meeting the growing demand for
advanced aerial technology across diverse sectors.

Our strategy revolves around providing tailored drone solutions that not only meet but exceed
customer expectations. By leveraging superior technology and offering customizable solutions,
we aim to differentiate ourselves in the market and become a trusted partner for our clients.

To drive innovation, we have decided to invest in 3D printers for our R&D efforts. By setting up
a dedicated R&D team, we will harness the power of additive manufacturing to prototype and
iterate new drone designs quickly and efficiently. Additionally, we are exploring collaborations
with educational institutes for incubation programs, leveraging the talent and creativity of
students to fuel our innovation pipeline.

In parallel, we are in the process of setting up an office with a complete factory setup to
streamline our manufacturing operations. This investment will enable us to scale our production
capabilities and meet the increasing demand for our products.

As we focus on designing new drones and enhancing our technological capabilities, marketing
will play a crucial role in establishing our brand identity and market presence. We are committed
to investing in strategic marketing initiatives to build brand awareness and showcase the unique
value proposition of our products.

Furthermore, we recognize the importance of fostering collaboration within the aerospace

community. We are actively seeking opportunities to connect with other aerospace companies to
share knowledge, resources, and best practices. By building a strong network within the industry,
we aim to drive collective innovation and growth.

In summary, our plan for Javiat Aerospace is centered around innovation, collaboration, and
customer-centricity. By embracing these principles, we are confident in our ability to
revolutionize the drone industry and deliver unparalleled value to our customers.

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II. Company Description Worksheet

Business Name JAVIAT AEROSPACE PVT LTD

Our mission is to redefine aerial surveillance and inspection through cutting-edge

Company Mission
drone technology. We are dedicated to delivering reliable, efficient, and customizable
Statement
solutions that empower our clients to achieve their operational goals with confidence.

Our philosophy is grounded in a relentless pursuit of innovation, excellence, and

Company Philosophy/ integrity. We envision a future where aerial technology transforms industries,
Values enhances safety, and drives sustainable progress. With a commitment to pushing the
boundaries of possibility and serving as a catalyst for positive change.

Company Vision Our vision is to be a global leader in aerial solutions, inspiring innovation and
empowering organizations to thrive in a dynamic world.

Goals & Milestones 1. Establish Factory and R&D Office: Set up a facility with dedicated space for
research and development to innovate and produce new drone products.
2. Increase Productivity and Sales: Boost productivity to manufacture and sell a
minimum of 5 drones per month.
3. Meeting market demands and revenue targets.
4. Forge Aerospace Partnerships and Community Engagement: Collaborate with
aerospace companies to enhance industry ties and engage with the community to
promote innovation and social responsibility.

1. Infrastructure Inspection
2. Energy Sector, Oil /Gas Industries
Target Market
3. Construction and Engineering
4. Environmental Monitoring & Telecommunications

Industry/ Competitors 1. Agni,

2. IdeaForge,
3. Aarav Unmanned Systems
4. Garuda Aerospace

These companies are well-established in the Indian drone market, offering a range
of drones for various applications.

We chose the Private Limited Company structure due to its benefits in terms of
Legal Structure/ limited liability, perpetual succession, and ease of ownership transfer.
Ownership Ownership Division:
Directors: Jai Vignesh and Jai Viswesh.
Shareholders: The ownership of Javiat Aerospace Pvt Ltd is divided between
two shareholders:
Jai Vignesh holds 80% of the shares
Mahalakshmi holds 20% of the shares

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III. Products & Services

NOVA X1 PRO

NOVA X2

SURVEILLANCE NOVA X3

FPV FATBOY M1 BASIC FPV 2.0

PRODUCTS
AGRICULTURE RENTAL

ANTI- DRONE VSKP02 ANTI DRONE GUN

SYSTEM
WTPL 4 BANDS ANTI-DRONE
UAV JAMMER
VSKP08 PRO
VSKP06
VSKP03 PRO

ELECTRONICS

SERVICES DRONE TRAINING

CAD DESIGN

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IV. Marketing & sales strategy
TARGET MARKET
1.Demographics
Age: 25-50
Gender: Male and Female
Income: Middle to High-income earners
Education: Varied, from high school graduates to post-graduates
Occupation: Professionals in security and surveillance, photographers, tech enthusiasts, hobbyists
Industries: Oil and gas, construction, agriculture, law enforcement, government agencies, real
estate

2.Psychographics
Interests: Technology, security, photography/videography, outdoor activities
Lifestyle: Varied, from urban professionals to rural enthusiasts
Values: Security, innovation, efficiency
Behaviors: Early adopters of technology, proactive in seeking solutions for security and
surveillance needs.

VALUE PROPOSITION
1.Specialized Focus:
Unlike many competitors who offer a broad range of drone products, we specialize in
manufacturing surveillance drones, FPV drones, anti-drone systems, and drone electronics. This
focused approach allows us to dedicate our resources and expertise to delivering high-quality
solutions tailored to the unique needs of our customers.

2.Customized Solutions:
We understand that different industries have varying requirements when it comes to drone
technology. That's why we work closely with our clients to understand their specific needs and
develop customized solutions that address their challenges effectively. Whether it's enhancing
security in the oil and gas industry or optimizing aerial photography for real estate, our solutions
are designed to deliver maximum value.

3.Quality and Reliability:

Our products are built to the highest standards of quality and reliability. We source components
from trusted suppliers and adhere to strict manufacturing processes to ensure that our drones and
electronics perform flawlessly in any environment. Our commitment to quality translates into
peace of mind for our customers, knowing that they can rely on our products to deliver consistent
performance.

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4.Local Support and Service:
As an Indian-based company, we pride ourselves on providing excellent local support and
service to our customers. Whether it's technical assistance, maintenance, or repairs, our team
is readily available to address any concerns and ensure that our customers get the most out of
their drone investments.

5.Competitive Pricing:
Despite offering top-quality products and services, we strive to maintain competitive pricing
to make our solutions accessible to a wide range of customers. By optimizing our operations
and streamlining our processes, we can offer cost-effective solutions without compromising on
quality or performance.

MK CHANNELS
1.Social Media Marketing:
We will maintain active profiles on popular social media platforms such as Facebook,
Instagram, Twitter, and LinkedIn.
Regular posts featuring product updates, industry news, customer testimonials, and
educational content will keep our audience engaged and informed.
Paid advertising campaigns targeting specific demographics, interests, and geographic
locations will help expand our reach and drive traffic to our website.

2.Email Marketing:
We will build and maintain an email subscriber list consisting of leads, customers, and
interested individuals.
Periodic email newsletters will be sent to subscribers, providing updates on new product
releases, promotions, and industry insights.
Personalized email campaigns tailored to specific segments of our audience will enhance
engagement and conversion rates.

3.Website and Blog:

Our website will serve as a central hub for information about our products, services, and
company.
A regularly updated blog will feature articles, tutorials, case studies, and other valuable
content related to drone technology, industry trends, and best practices.
Search engine optimization (SEO) techniques will be employed to improve our website's
visibility and ranking on search engine results pages (SERPs).

4.Online Marketplaces:
We will list our products on popular online marketplaces such as Amazon, Flipkart, and
IndiaMART to reach a wider audience of potential customers.
Optimized product listings with high-quality images, detailed descriptions, and competitive
pricing will enhance visibility and sales.
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5.Industry Events and Industrial Expos:
Participation in industry events and industrial expos provides invaluable opportunities to
showcase our products, network with key stakeholders, and demonstrate our expertise in the
field.
By exhibiting at these events, we can directly engage with decision-makers from relevant
industries such as oil and gas, construction, agriculture, and law enforcement.

6.Partnerships and Collaborations:

Collaborating with complementary businesses, influencers, and industry organizations will
help expand our reach and access new markets.
Affiliate marketing programs and referral partnerships will incentivize partners to promote
our products to their audiences.

SALES PROCESS
1.Lead Generation:
We will employ various lead generation tactics, including social media marketing, email
campaigns, content marketing, and participation in industry events.
Landing pages, opt-in forms, and gated content on our website will capture leads' contact
information and preferences.

2.Qualification:
Upon lead capture, we will assess the prospect's level of interest, budget, timeline, and specific
needs through lead scoring and qualification criteria.
Qualified leads will be prioritized based on their readiness to purchase and their fit with our
ideal customer profile.

3.Education and Engagement:

We will engage leads through personalized email sequences, educational content, and targeted
follow-up communications.
Product demonstrations, webinars, and free consultations will provide opportunities to
showcase our offerings and address prospects' questions and concerns.

4.Online Marketplaces:
We will list our products on popular online marketplaces such as Amazon, Flipkart, and
IndiaMART to reach a wider audience of potential customers.
Optimized product listings with high-quality images, detailed descriptions, and competitive
pricing will enhance visibility and sales.

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5.Proposal and Customization:
For qualified leads showing strong interest, we will provide customized proposals tailored to
their unique requirements.
We will highlight the value proposition of our products, address specific pain points, and offer
solutions aligned with their business objectives.

6.Negotiation and Closing:

During the negotiation stage, we will work closely with prospects to address any objections,
negotiate pricing and terms, and finalize the agreement.
We will provide transparent and honest communication, ensuring that prospects feel
confident in their decision to choose our products.

7.Post-Sale Follow-Up:
After closing the sale, we will continue to engage with customers through post-sale follow-up
communications.
We will provide onboarding assistance, training resources, and ongoing support to ensure a
smooth transition and maximize customer satisfaction.

8.Retention and Upselling:

We will focus on building long-term relationships with customers by delivering exceptional
value and maintaining regular communication.
Opportunities for upselling, cross-selling, and referral generation will be explored to maximize
customer lifetime value and drive revenue growth.

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V.COMPETITIVE ANALYSIS

1.Established Players (Agni, IdeaForge, Aarav Unmanned Systems):

Strengths: Proven track record, reliable products, good customer support networks.
Weaknesses: May lack the agility of smaller companies, product lines might cater to a broader
audience and lack niche specializations.

2.Niche Providers (Paras Aerospace, Skylark Drones, Aeromech Technologies):

Strengths: Deep expertise in specific areas, potentially more innovative solutions for their
chosen niche.
Weaknesses: Limited product range, might have smaller customer bases and less brand
recognition.
3.Emerging Contenders (Garuda Aerospace, Marut Drones, Asteria Aerospace):

Strengths: Cutting-edge technology, potential for disruptive solutions, ability to target new
markets.
Weaknesses: Less established track record, products might be under development or have
limited real-world testing.

METRICS AND GOALS

1.Website Traffic:
Goal: Increase website traffic by 25% within the next six months.
KPI: Monthly unique visitors, pageviews, and session duration.

2.Lead Generation:
Goal: Generate 50 new leads per month.
KPI: Number of leads captured through website forms, gated content downloads, and other
lead generation channels.

3.Conversion Rate:
Goal: Achieve a conversion rate of 20% for lead-to-customer conversion.
KPI: Percentage of leads that convert into paying customers.

4.Social Media Engagement:

Goal: Increase social media engagement by 20% over the next quarter.
KPI: Likes, shares, comments, and overall engagement on social media platforms.

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5.Email Marketing Performance:
Goal: Achieve an email open rate of 25% and a click-through rate of 5%.
KPI: Email open rate, click-through rate, and conversion rate from email campaigns.

6.Competitive Analysis:
Goal: Monitor market share and track competitors' online presence.
KPI: Market share percentage, competitor website traffic, and social media engagement
compared to competitors.

7.Return on Investment (ROI):

Goal: Achieve an ROI of 5:1 on marketing spend.
KPI: Revenue generated from marketing efforts compared to the total cost of marketing.

8.Brand Awareness:
Goal: Increase brand mentions and recognition by 30% in targeted industry publications and
social media.
KPI: Number of brand mentions, social media mentions, and sentiment analysis.

9.Customer Retention Rate:

Goal: Maintain a customer retention rate of 80%.
KPI: Percentage of customers who continue to purchase from us over a specific period.

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VI.Organization Chart

CEO

GENERAL MARKETING
ACCOUNTS R&D TEAM
MANAGER DEPARTMENT

BANK
FOLLOWUPS PRODUCTION SEO BOOST

INVOICES & WEBSITE

CLIENT
AUDITOR UPDATION/
MANAGEMENT
FOLLOWUPS BLOGS

CLOSING DIGITAL
ORDERS MARKETING

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IX. Sales Forecast of Q4 2023-24

COMPANY/CLIENT MODEL AMOUNT PROFIT

Customized
SRI KRISHNA COLLEGE OF
Autonomous ₹250,000.00 ₹150,000.00
ENGINEERING
Drone

Design And
ANDREW ADDITIVE ₹70,000.00 ₹40,000.00
Assembly

FOURSTOR SOLUTIONS NOVA X1 PRO ₹180,000.00 ₹90,000.00

HYPOTECH HYDRAULICS PRIVATE

NOVA X1 PRO ₹180,000.00 ₹90,000.00
LIMITED

TOTAL ₹680,000.00 ₹370,000.00

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INVOICES

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X. Refining The Plan
Manufacturing Operations
Equipment Needed: Our manufacturing process requires specialized equipment tailored to the
production of drones and UAVs. This includes:
- 3D printers (DLP &FDM) for rapid prototyping and manufacturing of plastic parts.
- Assembly stations equipped with tools for soldering, wiring, and integrating electronic
components.
- Testing equipment such as drones for flight testing, cameras for imaging quality assessment, and
software for functionality testing.

Production/Capacity Limits of Equipment: The capacity of our equipment varies depending on

factors such as complexity of the product, batch size, and production efficiency. While specific
limits are contingent on operational factors, we continually optimize workflows to maximize
output without compromising quality.

Production/Capacity Limits of Physical Plant: Our proposed physical plant is designed to

accommodate scalable production volumes. While initial capacity is sufficient to meet current
demand projections, we have plans for expansion to accommodate future growth and increased
production requirements.

Specialized Labor: Skilled labor is essential for various stages of manufacturing, including design,
machining, assembly, testing, and quality control. Our workforce comprises engineers,
technicians, and assembly personnel with expertise in aerospace engineering, electronics, and
manufacturing processes.

Raw Materials and Storage Requirements: Raw materials for manufacturing drones include
aluminum, carbon fiber, plastic polymers, electronic components, and batteries. These materials
require controlled storage conditions to prevent degradation and ensure product quality. We
maintain inventory management systems and adhere to safety protocols for proper handling and
storage.

Quality Control Procedures: We implement rigorous quality control procedures at every stage of
the manufacturing process to uphold product standards and customer satisfaction. This includes
inspection checkpoints, functional testing, and adherence to industry regulations and standards.

Supply Chain: Our supply chain encompasses a network of trusted suppliers and vendors for
sourcing raw materials, components, and equipment. We prioritize suppliers with a track record
of reliability, quality, and responsiveness to meet our production needs.

New Product Development: In addition to our existing product line, we are actively developing
new drone models and features to address emerging market demands and technological
advancements. These innovations are driven by customer feedback, market research, and our
commitment to staying at the forefront of aerial technology.

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Thank you for considering Javiat Aerospace Pvt Ltd for your investment.

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