Project Name:Offering MedEvac Services to Large Industrial Sectors in

Karachi under Advantageous Circumstances

Prepared for

[S.I.T.E Industrial Area

Korangi Industrial Area
Landhi Industrial Area
Port Qasim Authority]

Submitted on
Prepared by
[DATE]
[Syed Umar Ahmed]

[M/s Princely Jets (Pvt) Ltd

[Office No. 10, 2nd Floor, Services Mess Ext. Building, Merewether Road Karachi]

[Sindh], [75290]

Tel: [+922135674230]

Fax: [+922135674233]

E-mail:info@princelyjets.com
 Table of Contents
Statement of Non-Confidentiality and Non-Disclosure………………………………………………………………. 2

Executive Summary………………………………………………………………………………………………………………. 3

1. Company Background
2. Identification of Needs and Opportunity
2.1 receiving party name and needs
2.2 Additional requirements
2.3 Assumptions
2.4 The Opportunity
2.5 Project Scope
3. Proposed Strategy or Plan
3.1 Objectives
3.2 Strategy
3.2.1 Deliverables
3.2.2 Needs v Opportunities (Optional)
3.2.3 Project Title (Team)
4. Why Choose Princely Jets?
4.1 Benefits of Our Proposed Plan
4.2 Competitive Advantages
4.3 Team Qualifications
4.4 Success Stories
5. Implementation Plan
5.1 Methodology
5.2 Scheduling
5.3 Testing and Evaluation
5.3.1 Performance Metrics
6. Costs and Budgets
6.1 Cost Breakdown
6.2 Payment Terms
6.3 Guarantees

7. Conclusion
Appendix A
Appendix B
Appendix C
Statement of Confidentiality and Non Disclosure

This document contains proprietary and confidential information. All data submitted to ( the
recipient) is provided in reliance upon its consent not to use or disclose any information contained
herein except in the context of its business dealings with Princely Jets. The recipient of this
document agrees to inform present and future employees of receiving party who view or have
access to its contents of its confidential nature.

The recipient agrees to instruct each employee that they must not disclose any information
concerning this document to others except to the extent that such matters are generally known to
and are available for use by the public. The recipient also agrees not to duplicate or distribute or
permit others to duplicate or distribute any material contained herein without Princely Jets ‘s
express written consent.

Princely Jets retains all title, ownership and intellectual property rights to the material and
trademarks contained herein, including all supporting documentation, files, marketing material and
multimedia.

BY ACCEPTANCE OF THIS DOCUMENT, The Recipient Agrees to be bound by the

aforementioned statement.

Note:
Recipient: Industries within the Scope of this Project
Tenderer: Princely Jets (Pvt) Ltd
 EXECUTIVE SUMMARY:

Princely Jets is pleased to present the intended recipients, with this Business Proposal for the
Project “Offering MedEvac Services/Aerial Firefighting Services”.We understand the dynamics of the
Industrial zone falling within the purview of this Business Proposal. With the advent of newest
technologies and infrastructural advancements, it has become indispensable that we take extra
caution and care while executing our operations. Nowadays, the hazard of injuries at workplace has
seen increasing trend, no matter what the industry you are in, what kind of work you perform,
safety always comes first. This idea has led to the formulation of this proposal.
We aim to introduce safety management system/accident prevention plan which holds utmost
importance in any industry. By implementing our proposed business plan, Princely Jets would be
able to help alleviate the injury/medical emergency cases, in the case of unfortunate accidents by
providing the “Medical Evacuation (MedEvac) services to the injured personnel at the work site.

We also believe that the Karachi Industrial Sector is in its growing stage and that we are uniquely
positioned to successfully offer our unprecedented services matching your needs during the course
of hapless events.

Having duly examined your situation, we are confident that our proposed services will effectively
address your needs. Our goal is to enhance the level of safety and employee protection at your work site
by assuring them with our sophisticated medical emergency services. We aim to complete this by
(March 15th 2019), for a total cost of USD 600,000 (USD 6000 each for 100 companies initially).
By availing our unmatched services, the intended recipients will:

 Be able to effectively manage their operations by having a shield of emergency assistance.

 Be able to further strengthen the ties with Princely Jets, resulting in mutual beneficial outcomes.
 Be able to forecast any future opportunity for Princely Jets, thus making Princely Jets open to
profitable future opportunities.
 Be able to safeguard their operations, by minimizing the downtime in the case of any
unfortunate incident, since emergency plan of PJ would be implemented in a way, that it
won’t cause any delay in the project of the intended recipients.

Our unique ability to cater to the needs of industrial sector, be it a charter service offer or be it an
evacuation plan to help the injured workers heal with their injuries , and our successful track
record in the last 13 years, truly makes us an invaluable partner in the Aviation market. We look
forward to forming a mutually rewarding relationship with the intended recipients.
1. Company Background (Princely Jets)
Business Description
M/s Princely Jets (Pvt) Limited is a private charter service provider company that provides air
travel services mostly to the elite business class, politicians, bureaucrats, and various other high
net worth individuals (HNWI). The legal form of the business is Partnership. Our main objective
is ensuring serene air journey to our clients whilst implementing cost saving plans that will
facilitate the accomplishment of our strategic goals.

Our Services

We are currently offering tours, sightseeing, and speedy transfers across inhospitable terrain,
our helicopters are ideal for landing at small helipads in remote areas or for short hops within
urban locations.

We are also involved in providing Medical evacuation services (MEDEVAC) to the injured
workers in any industry, which features the transportation of the wounded /injured who require
emergency care and treatment, to a suitable medical facility in a timely fashion. We have a team
of fully trained and highly skilled medical personnel in our staff.

Princely Jets Helicopters provide a range of aerial surveillance and inspection services to meet
the needs of all major utilities including gas, electricity and water supply networks, as well as
servicing the mining industry for surveys and mapping.

Due to the nature of a fire, its site often becomes inaccessible, except from air. Our helicopters
can also be utilized for Aerial Firefighting.

Air ambulance provides medical emergency transport services within the country, starting
from its initial base at Karachi International Airport across Pakistan .Our helicopters are
equipped with life support equipment and fully trained medical staff having extensive
experience in civilian aero-medical services, including civilian Emergency Medical Transport
vehicles ,helicopter services and army air ambulances.

The Market and Competition

The market size for our services is somewhat limited. We facilitate and provide air charter
services to well-known business figures, foreign delegates, banking sectors, high net-worth
individuals, diplomats, politicians, large-scale business entities etc. Presently, we have a limited
clientele and we need to work on improving our marketing and sales strategic plan to help
enhance our future customer database. We intend to employ digital marketing tools in the near
future for effective advertising of our services to a large number of audience, that will help us find
new customers.
Our Mission Statement
“To help change the meaning of Air Travel, introducing opulence blended with
composure during your travel time supplemented with self-chosen travel schedule”.

Services Offered: Charter Air Services, Medical Evacuation, Aerial Firefighting, Sightseeing etc.

Office Locations: Karachi, Islamabad

Last Year Financial results:

For a detailed look at key employees please see section 4.3 “Team Qualifications”.

Organizational Chart of PJ

COMPANIES IN S.I.T.E AREA KARACHI

1. M/S AMSONS TEXTILE MILLS (PVT) LTD.,
2. M/S AL-ABID SILK MILLS LTD.
3. M/S ARBI INDUSTRIES
4. M/S AL-KHAIR PROCESSING,
5. M/S ADAMJEE ENTERPRISES
6. M/S A.S. INDUSTRIES,
7. M/S ARABIAN TEXTILE MILLS
8. M/S AL-AMEERA APPAREL (PVT) LTD.,
9. M/S ARTEX INDUSTRIES,
10. M/S AIMS MANUFACTURING CORPORATION
11. M/S ASCO INTERNATIONAL (PVT) LTD.
12. M/S AL-HABIB DYEING
13. M/S AL-SHIRKAT INDUSTRIES
14. M/S AL-ABBAS FABRICS (PVT) LTD.,
15. M/S ADEEL INTERNATIONAL
16. M/S AHMED INDUSTRIES
17. M/S ARA TEXTILE MILLS
18. M/S AL-KARAM TOWEL INDUSTRIES (PVT) LTD.
19. M/S ARTISTIC DENIM MILLS LTD.
20. M/S ARTISTIC MILLINERS (PVT) LTD.,
21. M/S ARTISTIC FABRICS MILLS (PVT) LTD.,
22. M/S AHMED TEXTILE,
23. M/S ARTISTIC APPAREL (PVT) LTD.,
24. M/S AHMED RAZA DYEING,
25. M/S AL-RAZZAK TEXTILE INDUSTRIES,
26. M/S AL-HAMZA INDUSTRIES
27. Macter International Limited
28. Al Haseeb Textiles
29. Dewan Steel Mills
30. AM MERCHANDISING - Private Limited
 31. Johnson & Phillips

32. Searle Pharmaceuticals Pakistan Ltd

33. Cambridge Garment Industry
34. GSK
35. Hashimi Can Company Limited
36. Ashabi Textile Mills
37. PakChem
38. FAAS Pharmaceuticals (Pvt.) Ltd.
39. BSN Medical
40. Helix Pharma (Pvt) Limited
41. The Karachi Chemical Industries Pvt. Ltd.
42. Akmal Print House (Pvt.) Ltd.
43. Crown Textile Unit 1
44. Naurus (Pvt) Ltd
45. AGP Plant 2
46. Inter Food Industries (Pvt.) Ltd
47. Cibex (Pvt.) Ltd.
48. Epla Laboratories (Pvt) Ltd.
49. Esquire Packaging Company (Pvt) LTD, manufacturers of steel drums and barrels
50. Mars Refrigeration
51. AGP Limited
52. Nippon Paints
53. AHMED FOODS (PRIVATE) LIMITED
54. Rudolf Pakistan Private Limited, Karachi, Pakistan
55. Lucky Textiles Pakistan (Pvt.) Ltd.
56. Siddiq sons Textile SITE
57. Schneider Electric Pakistan (Private) Limited
58. Abdulla Industries
59. Site Area Textile Factory
60. Swm Steel Industries
61. Pharmatec Pakistan (Pvt) Ltd
62. Pfizer Global Supply
63. Dalda Foods
64. Site Gas Turbine Power Station
65. Glaxo Smith Kline
66. Sialkot Karachi Goods Transport Co

COMPANIES IN OTHER INDUSTRIAL AREAS OF KARACHI

67. Al Karam Textile Mills

68. Amna Inds. Pvt. Ltd
69. Artistic Milliner
70. CNW Pakistan Pvt Ltd
71. D.J. Corporation
72. Dalal Industries Pvt. Ltd.
73. Fatani Impex Pvt. Ltd.
74. Feroze1888 Mills Limited (Formally Nakshbandi Industries)
75. Glob Textile
 76. Gul Ahmed Textile Mills Ltd.
77. Hamsons Industries Pvt. Ltd
78. Hantex
79. Hussain Industries
80. K. H. Fama Textile Processing Pvt. Ltd
81. Kam International Pvt. Ltd.
82. Kassim Textile Mills Ltd.
83. Liberty Mills Limited
84. M.N. Textile Mills Ltd.
85. Mekotex
86. Metro Textile Mills Ltd.
87. Mulla International
88. Naz Textile Pvt. Ltd
89. Olympia Spinning Mills
90. Orient Textile Mills Ltd.
91. Pakistan National Textile Mills Ltd
92. Premier Cotton Pvt. Ltd
93. Rajby Textile Mills Ltd.
94. Salfi Textile Mills Ltd.
95. Siddiqsons Industries Pvt. Ltd
96. Soorty Enterprises Pvt. Ltd
97. Tex & Stitch
98. Variety Center
99. Yunus Textile Mills Ltd.
100. Medicam Group of Companies

2. IDENTIFICATION OF NEEDS AND OPPORTUNITIES

2.1 RECIPIENT’s Needs

Princely Jets understands the needs of all major industrial companies within the Metropolis
Karachi to be as such

General requirements:

 Acquisition of Evacuation Services at reasonable rates

 Ensuring safe operation in the event of some catastrophic situation
 State-of-the-art infrastructure mitigating workplace hazards
 Building a cordial relation with other industries

Technical requirements/Obstacles

 A Dedicated Helipad area (alternate way suggested in succeeding Para).

 Limitations to helicopter landing due to obstacles in the vicinity (feasibility
discussed in succeeding Para.)
 Trained personnel for the intended recipients to combat catastrophic situations who
would help alleviate the unwanted event alongside the TENDERER’s trained staff
 Reporting/ Monitoring Methods
 An Online Employee Safety Monitoring System (OESMS) at intended recipients’
worksite that would keep a record of all emergency events (fire eruption and/or
medical emergency)

Timeline Requirements:

 Proposal Submission to Management: January 10th ,2019

 Initial review: (Date): January 11th, 2019
 Project Approval or rejection (Date): January 15th, 2019
 Project Start (Date) : January 17th, 2019
 Supplier Selection ( CRM development team for (OESMS) & Monitoring
System at PJ: January 24th ,2019
 Project Completion (Date): March 15th , 2019
 Costs requirements: TBA
 Monthly Budget: TBA
 Total Budget: TBA
 Budget Overrun Penalty: TBA

2.2 Additional requirements/Constraints

Princely Jets has identified the following requirements that should be met in order to
successfully complete this project.

 Presently, we have only 1 Doctor (Competent in ventilator handling) and 1 Paramedic

Staff available. For smooth and effective evacuation process, we should employ a
Medical team comprising of at least 2 Doctors and 4 Paramedic Staff.
 Presently, we can make use of AP-BKH as Medical Air Ambulance only, but with
limited configuration contrary to the case of AP BHE AND AP GAK which had
been utilized quite convincingly previously in the past as Air Ambulance. Moreover,
BO 105 helicopters used to serve as Air Ambulance in the past since they had
favorable emergency configuration setup. Therefore, induction of few more
helicopters (specifically for MedEvac purpose) would better serve the purpose.
 Survey requirements of the intended recipients’ location, to check the viability of
Helicopter Landing area, keeping in mind the presence of obstacles, hazardous
objects, trees or uneven lands is deemed essential before initiating contractual
agreement with any of the intended recipients.
 A Monitoring system at PJ to help keep a track of dealt medical emergency cases ,
their severity, patient ID, Patient complete medical history and Inventory tracking
system to help keep a track of adequacy of all medical equipments equipped in our
helicopter.

2.3 The Opportunity

Intended recipients have the opportunity to help improve their sustainability in the
market by encouraging mutual partnership programs, in return of this business proposal,
the Intended recipients may also suggest few profitable ideas to M/s Princely Jets such
as further grooming of PJ Brand name, advertising PJ Brand thus enabling increased
clientele for PJ. If our proposal is successfully accepted by Intended recipients, our
unprecedented approach and profitable strategy could easily yield an ROI of at least
30%, meaning we could easily generate revenue of USD 600,000 in a year by investing
only USD 200,000. After analyzing different scenarios and taking into account the
strengths and expertise of both the companies, we see 2 additional opportunities.

 Networking Opportunities enabling an enhanced clientele, resulting in revenue increase

 Training Opportunities at both the TENDERER and Intended recipients’ end.

Industry trends, notably the rise in demand of quick and safe journey (in the event of
medical emergency) have shaped our proposed strategy as such to include the humanitarian
factor at the top. We believe, that during the course of some medical emergency, the 1st hour
is of critical importance, therefore, we need to be vigilant enough all time, so that we could
easily manage and handle such strenuous situations with great ease, this could only be
accomplished under the presence of sufficient trained medical staff, at least 2 serviceable
helicopters dedicated solely for the use of emergency purposes, and a trust relation between
the TENDERER and the Intended recipients’, which would not only be beneficial for the
alleviation of medical emergency event but also would help in producing a healthy clientele
for Princely Jets. Princely Jets will be instrumental in helping the Intended recipients’
reach a new market, address its clients’ needs and stave off the threat of inadequate handling
of medical/fire emergency hazardous events.
 2.4 SWOT Analysis for M/s Princely Jets (Pvt) Limited

Helpful Harmful
to achieving the objective to achieving the objective

Strengths Weaknesses
ABC Company maintains an open internal &  Outdated equipment, calibration of
external communication channel between its tools usually gets overdue.
various functions and levels as well as with  Lack in competency skill training.
external interested parties regarding the  Lack of adequate man-power
 Poor Marketing strategy
processes of the QMS and their effectiveness
 Poor finance
through email, or internal staff briefing,
(attributes of the system)

management/allocation. No budget
communication session or periodical meetings
Internal origin

in place for QA & Engg Dept.


 No procurement Dept available,
quality of procured products is often
neglected. No check and balance on
the financial aspects during the
process of procurement.
 Lack of our own Hangar space.
 Lack of our own Base Maintenance
facility. We spend too much money
on foreign MROs, since they charge
huge labor charges.
 Limited Clientele- Due to nature of
the business and affordability
factors, we have limited clientele.
Opportunities Threats
 Offering market competitive packages will lure  Internal Threats:
many of the skilled laborers to join our work i. Retention of skilled labor.
force. ii. Internal financial constraints
(attributes of the environment)

 Complying to all PCAA regulations will have a preventing for acquisition of

positive influence on our credibility. liabilities, such as hangar space,
External origin

 Strict monitoring of cash flow needed. A 3rd party timely maintenance of fleet, lounge
auditor shall conduct financial audit of PJ to bring etc.
improvements. iii. No cost savings, not enough cash
 Once financial situation gets improved, we may inflow, but adequately large cash
then be able to launch our own hangar, perform outflow due to increasing
timely maintenance of our fleet from foreign liabilities.
MROs, building our state of the art Lounge. iv. Complacency among the
 By achieving the cost saving plan, we may be able employees, which may lead to
to invest into our employees’ development, decreased productivity levels.
trainings, and their further grooming. We may  External Threats
also be able to launch our heavy-budgeted i. Competitors
advertising campaigns for our services. ii. Pakistan Civil Aviation Authority

2.5 Project Scope

Karachi is the Economic Hub and holds the central attention for the key stakeholders. Karachi city
is lucky enough to have prominent industries under its belt. Sindh Industrial Trading Estate (SITE)
in Manghopir is the biggest industrial sector of Pakistan. Other Industrial zones are located in
Landhi, Korangi, Federal BArea, North Karachi and Port Qasim Authority.
 The proposed project idea shall include but should not be limited to the companies listed
herein at Appendix…..

This project will involve our QA staff (1 member), Pilots (2 members), Paramedic staff
(4 members), Marketing staff (1 member ), along with the essential staff of respective
departments of the chosen company i.e. Intended recipient .This project would also be
requiring appreciable assistance from the QA, Marketing/Sales and the Medical team of
the respective Intended recipient.

Please view Appendix ……. For a diagram illustrating the overall workflow and scope
of the project.

3. Proposed Strategy or Plan:

3.1 Objectives We have analyzed our present market situation and believe the following
objectives can be fulfilled.

“Employing our helicopters for MedEvac and/or Aerial Firefighting doesn’t necessarily
limit our scope. This is the beginning to that success which could ultimately be achieved
by having close ties with major key industrial sectors of the Metropolitan city, thus
maximizing the chances of entering a global lead role by having our name/brand

recognized at a widespread level and an increased clientele, by employing Marketing

Collateral. At the same time, the intended recipients will also be benefited in a way that
they won’t spare a moment worrying about any hapless event that may occur, since they
would be safeguarded by Princely Jet’s sophisticated emergency evacuation system,
furthermore the intended recipients will help grow their business by working in
collaboration with Princely Jets on the basis of a mutual consent and concurrent
strategy”.

3.2 Strategy
Princely Jets aims at focusing not only on the provision of safe and efficient evacuation
of sufferers under despondent circumstances but also wishes to help the intended
recipients prosper within their spheres of operation.

Detailed description of our strategy and what is required to achieve it

The pragmatic realization of the proposal begins with the resources to be dedicated for
the accomplishment of the proposed ideas. Below is presented , a tactical plan that should
be followed in the order of preference as outlined:

 Implementing Marketing Collateral to help improve our Brand Identity.

 Once the brand image of Princely Jets has been well refined, second step should
be to get our presence felt by encouraging our sales/marketing and QA team to
 participate in conferences/seminars. With this practice, Princely Jets name will
become more known to a wide range of audience.
 Maximum profits could never be achieved without arduous efforts put in by each
employee, therefore it is indispensable for us to invest heavily on the grooming of
our employees, so that they could make themselves abreast of latest technological
advancements and trends in the market. Training of employees at all levels be
initiated with immediate effect. As a result of this effort, we would be able to
have trained medical staff in increased numbers that would surely suffice.
 Presently, we are facing acute shortage of serviceable fleet. Only 1 helicopter for
the MedEvac cases does not suffice. One more helicopter should be arranged
which needs to have adequate medical equipment configuration facility.
 Financial requirements should be entertained on priority. A proper budget be
made ( monthly as well as total budget including project overrun ) and required
amount of funds be released in time to avoid any delay in the project.
 Development of a Monitoring system at PJ to help keep a track of dealt medical
emergency cases , their severity, patient ID, Patient complete medical history and
Inventory tracking system to help keep a track of adequacy of all medical
equipments to be equipped in our helicopter.
 Sending out ‘Site Survey Requests’ to the intended recipients. Sending out
emails to help introduce your proposal objectives in a brief manner.
 Prepare your Marketing and QA team to start paying visits at intended
recipients’ worksites, giving them a detailed insight of the business proposal
dynamics.
 After the proposal has been well accepted by the intended recipient, start
framing the instrumental steps aimed towards the intended recipient, such as
launch of CRM for “Online Employee Safety Monitoring System (OESMS)”.
 Either arranging 2 helicopters or utilizing the existing one (whichever option
seems feasible ). Equipping the helicopter with requisite medical equipments,
arranging drill exercises for the medical staff to help improve their morale.
 Once the project with any specific ‘intended recipient’ is finished, arrange a
welcoming ceremony for the ‘intended recipient stakeholders’ to help boost the
chances of networking opportunities with professionals.

3.2.1 Deliverables

In the course of this project , we will deliver the following

3.2.2 Needs vs Opportunity

Needs Opportunity Deliverable

3.2.3Project Title Team

This project will be overseen by ………….

4. Why Choose Princely Jets

4.1 Benefits of Our Proposed Plan

When comparing our capabilities to that of competitors , the benefits of choosing Princely
Jets are:( List down benefits such as improvement in business model, high rOI, monthly
cost savings, short time to completion, service reliability, lower implementation cost.

4.2 Competitive Advantages

The following are competitive advantages that differentiate PJ from other providers

 Company recognition
Brand Awareness Brand Image, Brand Identity, Industry recognition,
 Expertise and Stability
Highly knowledgeable workforce
Skilled Labor
Technological Skills
 Technology
Performance
Flexibility
Reliability
Features and functionality

4.3 Team Qualifications

For complete resume of key employees please see Appendix …………..

4.4 Success Stories

PJ has worked on similar projects in the past and successfully……….. Most notable
relevant experience includes (specify project ) where we had (list accomplishments)
and (specify projects) where we have ( list accomplishments )

For our full client list please see (Appendix ………… )

5. Implementation Plan

5.1 Methodology We have the opportunity to follow the ( specify ) methods of work in
this project. The deliverables shall be provided according to the following methodology
because of ( specify advantages ) ( describe methodology )

Additional Optional Elements

 Technical Implementation details
 Staff Training
 Downtime
  Recovery and emergency plans

5.2 Scheduling

In order to initiate this plan , we first need to (specify). It will then be possible to proceed
with (specify ) which will allow us to (specify ). We expect to complete this project in
………… days.

A proposed schedule is summarized in the table below:

Activity ID Activity Dependancy Duration Start Date Progress End Date

( ID of report or
related Midpoint
activity ) review

5.3 Testing and Evaluation

Testing phases should debut when ( specify point in time ) and should ensure the successful
(implementation or functioning ) of the following elements ( specify critical success factors ).

Evaluation will take place on a daily/weekly/monthly basis.

The following reports will be produced on a daily/weekly/monthly basis

Please see Appendix …………… for project evaluation criteria.

5.3.1 Performance Metrics

The following metrics should be used to measure the success and progress of this project.

 Past results
 Industry benchmarks or averages
 Set goals and requirements
 Desired improvement in quality or cost
 Behavior based
 Increased clientele
 Max number of resolved complaints

 Cost based
Cost per new client acquisition
Return over Investment
Production Costs

 Based on Brand Level

 Customer Satisfaction Level
Customer’s impression of brand/product
Brand Awareness/ recognition level
Customer Loyalty Levels

6. Costs or Budgets