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CHE227 - Chapter 2
CHE227 - Chapter 2
Inside the team itself, they may have representative who have used
and frustrated with the product to be replaced .
They will be very quick in seeing advantages and disadvantages of
any new concepts.
Since their contribution to the new ideas is very useful towards their
career, they will be an excellent source.
Source of Ideas: Potential Customers
These customers are those will be directly benefit from the new
product’s characteristic
The most important customers are lead customers, because they will
frequently have tried to modify the products and improving its utility.
They will try often identify new ways to meet specific needs.
Part of the customers are competitors who always interested in
products that meet the same need. Some clues of marketing effort
from competitors may be useful
Source of Ideas: Literature
The trade literatures are the best source of information about current
products beyond the earlier source of ideas
The peer-reviewed literature of scientist and engineers can provide
secrets of new products
The chemical patent literature are also valuable. However since
chemical patent literature is normally incomplete, some seeing them
as less valuable sources of ideas
Source of Ideas: Others
Other persons who can be good sources of idea are product experts,
private inventors and consultants.
Experts may be a retire from organization or competitor company.
Private inventors important for innovations beyond the boundaries of
current thinking strategies. Ideas from private inventor may be
practical but important to spark new product ideas
The most effective ways of collecting ideas is
Collecting of to ask the target sources to write ideas down
Ideas
If the ideas related to chemical process, the
To get more ideas from ideas might be in the form of flow sheet
the sources, the
brainstorming session
will be fruitful If the ideas include chemical synthesis,
mechanism and synthetic routes are helpful
Collecting of Ideas: Brainstorming
Aspirin
Caffeine
Stevioside
Sunillin
Bullet-Proof Vest from
natural polyamide
Natural Chemical Screening: New
microorganism
Seeking new microorganism from the soil sample. Only 0.1% of the
bacteria and fungi in the soil have been tested
Culturing the microorganism of which known activw ingredients inside
them. Culturing can be done through chemical treatment to modified their
DNA
Through culturing within an existing colon of targeted pathogen, the new
strain of microbes that is producing new toxic can be determined (discovery
of penicillin)
Finally, chemical structure of the potential toxin through chromatography
and nuclear magnetic reasonance (NMR)
Natural Chemical Screening: Active Chemical
Species in Plant
Removing
Prepare a list Organize ideas
redundancy of
of all ideas into categories
the ideas
Screening the Ideas
Scientific Maturity
Engineering ease
Minimum risk
Low cost
Safety