Cambodian Mekong University

is the university that cares for the value of

education

Submitted to Lecturer: Mr. Bunny Wathanak Panha

Prepared by: Group
Semester 2, AY: 2014 - 2015
1. Mr. Som Sovanarong 1256111005

2. Miss. Mom Socheath 1256111649

3. Mr. Em Sokrom 1256111724

4. Mr. Chim Nin 1256110998

5. Miss Khan Kanha 1256111109

6. Mr. Sok Phannith 4239140326

1. Key Partners
• Municipalities
• Retailers
• Orange supplies from Thailand
• Wholesaler
2. Key Activities
• Making orange juice
• Marketing
• Selling
• Shop
3. Value Proposition
• Cold tasty natural orange juice on-the-go
• High quality
• Responsible to the customer health
4. Customer Relationship
•Built in (lock in)
•Keep follow up
5. Customer Segment
• Mass customers
• Park visitors
• Company workers
6. Key Resources
• Ingredients
• Sales people
• Booth and equipment
• Transportation (Tuk Tuk, Motor)
7. Channels
• Facebook Page
• Board information
• Booth sale
• Leaflets
• Mouth marketing
8. Cost Structure
• Ingredients
• Equipment
• Salaries / commission
• Flyers
9. Revenue Streams
• Refreshing Orange Juice sales
• Tips
 16-Dec-2014
The business model Canvas Refreshing Orange Juice Model #1

Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

ng orang
Making
_ Maki orangee
cipalitties
_ Municipali ies juice
juice
Built in
__ Built (lock in)
in (lock in)
_ Retailers
lers Marketing
__ Mark eting tasty natural
Cold tasty
__ Cold natural __ Keep follow up
Keep follow up
Selling
__ Sellin orange on-the-go
juice on-the
orange juice -go
__ Orang supplies
Orange suppl ies
_ Shop
Shop High quality
__ High quality customers
Mass custom
__ Mass ers

from Thaila
from nd
Thailand __ Respon to the
sible to
Responsible the __ Park visitorss
Park visitor
Key Resources Channels
custom er health
customer health ny worker
Company
__ Compa s
workers
Wholesaler
_ Whol esaler _ Ingredients
dients
__ Facebo ok Page
Facebook Page
people
Sales peopl
_ Sales Board informa
__ Board tion
information
_ Booth and Booth sale
__ Booth sale

equipment
equip ment __ leaflet
leaflet
Mouth market
Mouth ing
marketing
_ Trans portattion
Transporta ion

Cost Structure Revenue Streams

commission
ies / comm
_ Salaries ission shing Oran
Refreshing
__ Refre Orang Juice sales
gee Juice sales
Ingredients
_ Ingre dients
__ Equipment Flyers
_ Flyer _ Tips
Tips
ment
Questions?