Social Learning

Theory
Dawnella P. Rimarim Mrs. Emiliana Valdez
Discussant Professor

According to Albert Bandura

 1 Biographical Background
CONTENT

Introduction to Social
2 Learning Theory

3 Learning Through Observation

4 Bobo Doll Experiment

Who is Albert Bandura?
 Born on December 4, 1925 in
Mundare, Albert, Canada

 Youngest and only boy of the six

children

 Bandura graduated in 1949 from the

University of British Columbia in
Vancouver

 Became a clinical intern at the

Wichita (Kansas) Guidance Center

Who is Albert Bandura?

 Accepted a position at Standford
University

 Became a full professor in 1964

 In 1974, he was awarded an

endowed chair

 At Stanford, He began field studies

on Social Learning of aggression
particularly the role of modelling

Who is Albert Bandura?

 He focused on Observational
Learning

 He was elected president of the APA

in 1973

 Received a Gold Medal Award for

Life Achievement in the science of
Psychology in 2006

Who is Albert Bandura?

Social Learning Theory
 Social Learning Theory
According to Albert Bandura

In social learning theory, Albert Bandura (1977) agrees with

the behaviorist learning theories of classical
conditioning and operant conditioning. However, he adds two
important ideas:

 Mediating processes occur between stimuli & responses.

 Behavior is learned from the environment through the process of
observational learning.

Note: This theory is likely known as Observational Theory

 This theory emphasizes on:

 The importance of observing, modelling the behaviours,

attitudes and emotional reaction of others.

 Explains students behaviour in the interaction between

cognitive, behavioural, and environment influences.
Observational
Through
Learning
 Three (3) Concepts of
Observational Learning

 Four (4) Component Process

of Observational Learning
Concept of Observational Learning

OBSERVATION

SOCIAL
LEARNING
THEORY

MODELING IMITATION
 Observation
The act of watching
somebody or something
carefully for a period of time,
especially to learn something.
(Oxford, 2012)

Models:
Adults, Family, Celebrities,
etc.

Concept of Observational Learning

 Imitation
The act of copying
somebody or something.
(Oxford, 2012)

Models:
Adults, Family, Celebrities,
etc.

Concept of Observational Leaning

 Modelling
A person or thing that is
considered an excellent
example of something.
(Oxford, 2012)

Concept of Observational Leaning

 4 Component Process of
Observational Learning

 Attention  Production

 Retention  Motivation
Attention • Mental focus or concentration
• Willingness of the child to observe and
mimic of a model
Retention • To encode the behaviour in the memory
• Ability to store information
Production • To actually perform the behaviour
Motivation • Forces that drives one to act
 Process of Observational Learning
Example: Driving a Car

Attention Production
Process Process

Practice
Pay
driving on
Attention
Retention your own Motivational
process Process

Remember
Arrive
the right
school in
buttons/
time
pedals
Bobo Doll Experiment
 In a famous and influential experiment known as the Bobo
Doll Experiment, Albert Bandura and his colleagues were able
to demonstrate one of the ways in which children learn
aggression.

The experiment involved exposing children to two

different adult models; an aggressive model and a non-
aggressive model.

The Bobo Doll Experiment

 After witnessing the adult’s behaviour, the children would
then be placed in a room without the model and were observed
to see if they would imitate the behaviour they had witnessed
earlier.

Bandura and his colleagues believed that the experiment

demonstrates how specific behaviours can be learned through
observation and imitation.

The Bobo Doll Experiment

 In a follow –up study conducted in 1965, Bandura found
that children were more likely to imitate aggressive behaviour
if the adult model was rewarded for his or her actions.

They were far less likely to imitate if they saw the adult
model being punished or reprimanded for their hostile
behaviour.

The Bobo Doll Experiment

Actual footage of Bobo Doll Experiment
 Several studies involving
television commercials and videos
containing violent scenes have
supported this theory of modelling.
Albert Bandura believed
television was one of the source of
behaviour modelling.

1961 Bobo Doll Study

What do teacher do under this theory?
 To promote effective modelling a teacher must make sure that
the four essential conditions exist: attention, retention,
production and motivation.

 Teachers must model appropriate behaviours and take care that

they do not model inappropriate behaviours.

 Teachers should expose students to a variety of other models.

This technique is especially important to break down traditional
stereotypes.

 Teachers should help students set realistic expectations for their

academic accomplishments.
 What do students do under this theory?
 Students often learn a great deal
simply by observing other
people.

 Students must believe that they

are capable of accomplishing
school.

 Students should closely observe

appropriate behaviour and learn
from them.
Thank you for listening !
Godbless