Making Words Meaningful

1. Which must you put a

premium on, good
reputation or material
wealth?
 Making Words Meaningful

2. In general, rice is
indispensable to Filipinos
like pizza is to Italians.
QUALITATIVE
RESEARCH
 Definition of Qualitative Research

It is obtaining world
knowledge that puts
premium or high value on
people’s thinking or point of
view conditioned by their
personal traits.
 Definition of Qualitative Research

It usually takes place in soft

sciences like social sciences,
politics, economics,
humanities, education,
psychology, nursing and all
business-related subjects.
 Definition of Qualitative Research

The reality is conditioned by

society and people’s
intentions are involved in
explaining cause-effect
relationships.
CHARACTERISTICS
OF QUALITATIVE
RESEARCH
 Characteristics of
Qualitative Research

1. Human understanding and

interpretation
2. Active, powerful and forceful
3. Multiple research approaches
and methods
4. Specificity to generalization
 Characteristics of
Qualitative Research
5. Contextualization
6. Diversified data in real-life
situations
7. Abounds with words and visuals
8. Internal analysis