E-Commerce Industry
Success Factors 4 Actions Framework
• Create a unique brand name. This should not be
changed, as this is the identity of the store
• Product design: It should be attractive and easy to
use, and there should be a transparency pertaining
to all charges
• Search Engine Optimisation
• Marketing on multiple channels like Facebook,
Instagram or emails
• Primary focus should be on customer satisfaction by
making the act of purchasing easier than ever and by
providing attractive discounts on products
• Different payment options should be provided. Ex.
COD, Third Party, Debit card, Credit Card, etc
• Provide an excellent customer service
Reduce: The time taken for purchasing any product,
which could be done with the help of reduction in the
number of clicks required for purchasing
Eliminate: The ads which are irrelevant to the users.
This could be done with the help of optimising the
algorithms used to display such ads based on the user
search history
Raise: Usability standards should be raised such that
even the first time users of the application should be
able to complete their transactions with ease and no
hindrance must be there.
Create: A site which could completely adapt as per the
user preferences and not just the available products
being updated as per the user’s search history