Amelia Rogers at

Tassani
Communications (A)
 TASSANI COMMUNICATIONS

• Integrated marketing communication company

• U.S. owned fastest growing private company

• Slowdown in Advertising agencies

• Muffler World – New client; Unique opportunity

 WHAT HAPPENED

• Violation of organisational communication hierarchy

• Escalation by client – Johnson informs Rogers

• Burns not available for discussion in office

• Rogers in dilemma to take up the issue to Jim

 WHY IT HAPPENED

• Three layouts for “Rust No More” shortlisted for review

• Johnson dilemma – Illustration vs Photograph

• Rogers concern about the effectiveness of ‘Illustration’

• Consensus not made on ‘Pencil Interpretation’

 WHY IT HAPPENED (Contd…)

• Changes in the last moment

• Buffet mentality of Creatives team

• Friction between Rogers and Burns

• Burns’ inability to accept client’s point of view

 WHAT SHOULD ROGERS DO

• Rogers has two alternatives

• Escalating to Jim about the issue
• Try contacting Burns using another mode of communication

• Our Recommendation –
• Contact Burns and try resolving
• Inform Jim in case of no resolution
THANK YOU