Professional Documents
Culture Documents
Campus Recruitment-Trends Strategies Lessons
Campus Recruitment-Trends Strategies Lessons
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40% Planning
50% Logistics Management
10% Heartbreaks
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Flexible programs
Multiple Specializations/Hybrids
Coop model Vs Internship model (hybrids)
Decentralised career services
Faculty involvement
Student clubs
Privacy policies
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School Identification
A & B Ranking
Campus Recruitment Calendar Planning
Branding
Employer Branding
Job Branding
Logistics Planning
Campus-promo Events
Campus Recruitment Activities
Campus Interviewing & Offer
Management
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Issues
Challenges
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Multiplicity of schools & programs
Identifying key contacts/multiple contacts
Fixed time cycles & competing cycles
Limited branding & Student interface opportunities
Onboarding & organisational socialization
challenges
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Why do we need to do one?
Growing list
Optimising resources
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7 Criteria for ranking
1. Student entry grades
2. Breadth of program
3. Faculty review (faculty teaching awards, research
citations)
4. Number of students in target years within target
programs
5. Student career development opportunities
6. Employer branding opportunities
7. Availability of cooperative and or internship
programs
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‘A’ List- In-depth campaign
On campus promotions
Faculty & Student club partnerships
Job Postings
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Facilitates planning
Helps optimise resources
Helps manage logistics
Sample calendar
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Understanding your audience
Employer branding
Job branding
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Traditionalists (1922-1945) -62 to 85 Yrs
Baby Boomers (1946-1964) - 44 to 62 Yrs
Gen Xers (1965 -1980) – 28 to 43 Yrs
Gen Ys (1981-2000) – 8 to 28 Yrs
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*Life Defining Events: 9/11, school violence,
digital technology, Y2K, corporate
downsizing/outsourcing, business dis-honesty
*Attitudes & Values: Confidence, diversity,
optimism, dedication, civic conscious
*Characteristics: Techno-crazy, collective
action, pack mentality, innovative, highly
independent, demanding, gets bored easily
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*Work for young North Americans, divides
into 3 categories
A ‘job’ for money & money alone (tweens &
teens mostly)
A ‘real job’ for related experience &/or for more
money (1st & 2nd year undergraduates)
A ‘Career’ for experience in a specific industry
(3rd year undergraduates & upwards)
* Source- Youthography
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Higher emphasis on work – life balance
Flex hours, working off-site
‘Save the world’ projects
Fun & relaxed working atmosphere
Emphasis on skills development over job security
Easy access to resources
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The ‘learners’
Work is part of the learning process
‘Success at school’ is good grades, good work
experience
The ‘academics’
School is for academics & research
‘Success at school’ is being successful in
academics
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Establishing your company ‘image’
Who works there now and how are they depicted in
popular culture?
What kind of impact does your company have on
society/environment/technology or business?
What kind of press do you get?
Communicating your ‘EVP’
Your people culture
Your employee relationship style
Your benefits
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Dedicated student recruitment webpage
Employer info-sessions
Job/Career fairs
Presence at campus wide events
Sponsorships/participation at student
clubs/association events
Presence in school newspapers
Presence on youth websites (Facebook, Youtube etc.)
School ambassadors
On-campus media
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Communicating your job ‘image’
Position of the job in the job value chain
Day to day experiences (typical day in the life of…..)
Required skills, competencies & attitude
Learning opportunities
Growth opportunities (rational connection between
entry level positions and senior positions)
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Coop, internships & summer jobs
Job postings (multiple listing opportunities)
Employer Info-sessions
Research/teaching partnerships with the
faculty
On-campus competitions
Plant/site visits
Supporting design/research projects
School ambassadors
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Campus-promo Events
Campus Recruitment Activities
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Increase in number of companies
Limited space & time (Sept-Nov)
Promoting the event (career services, faculty
& clubs)
Refreshments – pizzas, wine & cheese
Confirm location
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Selection & Assessment tests
Planning interview dates
Interview rooms
Off-site interviews
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Partner with career services and/or faculty
Ensure test contents are within the
parameters of the curriculum
On-line and on-campus testing
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Planning your interview
Successful Interviewing
Some don’ts
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Number of interviews
Confirm & communicate location
Plan for a maximum of 60 minutes
Scheduling candidates
Make sure you are consistent in your
questions
Case interviews
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Maintain the interview schedule
Make sure the student is at ease
Outline the recruitment process &
timelines
Explain the position & requirements
Explain the career path
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Show genuine interest in the student
Ensure students have a positive experience
Provide prompt feedback
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Don’t do most of the talking
Do not look away while student is
answering or look disinterested
Don’t show your displeasure if student
responses are not meeting your
expectations
Do not ask questions that could relate to
nationality, citizenship status (you can ask
if they are eligible to work in Canada),
religion, mother tongue, marital status,
sexual preference, physical disabilities
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Communicating timelines
Oral offer before written offer
Post offer communication
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Questions??
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Thanks for staying awake!
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