REVIEW

• Draw the communication model.

• How could you use audience analysis in an interview?
• What is epideictic rhetoric?
MEDIATED
COMMUNICATION
COMS 2300
 Today
Housekeeping

Lecture: Mediated Communication

Activity
HOUSEKEEPING
• Turn in at end of class: • Returning Persuasive Rubrics after
• Self-Evaluation class
• Topic Planning Form
 Have a general
understanding
of mediated
communication

Understand the
growing impact
of mediated
communication
OBJECTIVES
MEDIATED COMMUNICATION
• “Messages transmitted through a […] • Two Levels of Communication
medium” • Face to face
• Mediated
DISSECT A NEWS FRAME
DRIVING FACTORS
• Technology
• Moore’s Law
• Since talk radio

• Infrastructure
• High speed networks
• Familiar websites
• Easier than travel
MEDIATED COMMUNICATION

ADVANTAGES DISADVANTAGES
• Flexible • “Uncanny”
• Cheap • Immediacy and feedback
• Recordable or live • Environment and distractions
• Tech problems
GUIDELINES
MATTER FIRST Visua
Audio
l
Frame Sources

Clarity Background

Angle Delay
THE CAMERA
Camera at eye level

Big gestures

Overly positive nonverbals

TECHNOLOGY MAKES US LESS PATIENT
• Tech must function
• Re-record and fix errors
• Easier to be lazy, harder to be great
• Instant gratification
ENGAGE THE AUDIENCE
• Chat
• Social media
• What should the audience take away?