Professional Documents
Culture Documents
Region III
Division of Pampanga
AMBROCIO S. SIMPAO EDUCATIONAL
AND TRADE (ASSET) CENTER OF
LEARNING
PROJECT
S tudentsE nrollment
I mproving
R esolving &
of SHS students
#BeAnAsset!
Introduction
One of the issues that often see in a school experiencing today is the
declining of enrollment.
For public high schools, declining student enrollment translates to the
loss of funding and resources that can affect student learning and success.
Enrollment management issues, namely student recruitment and
retention, decreased revenues, and demographic changes have become major
challenges.
Every school should have an enrollment and marketing plan. It is
important for this plan to be specific but yet fluid.
In other words, a good plan is one that can always be adjusted depending
on the trends and results along the way.
By formulating the right plan and Implementing the right marketing
strategies with updated promotional materials that can increase enrollment,
the school can maintain a steady flow of students.
CI TEAM
GIRLY L. PANGILINAN
PROCESS OWNER
Step 1: Getting
Organized Step 5: Do Root-
Step 2: Talk to Cause Analysis Step 8: Pilot
Customers Step 6: Develop Solution
Step 3: Walk the Solutions
Step 9: Roll
Process Step 7: Finalize
Out Solution
Step 4: Identify Step 10: Check
Improvement
Plans Progress
Improvement
Areas
ASSET CI PROJECT
STAGE 2: ANALYZE
STAGE 1: ASSESS
Senior High TS
17%
Teachers 6
SENIOR
HIGH
Senior High TEACHER
S
Students 123 71%
SCHOOL PERFORMANCE BACKGROUND
School Profile:
105
70
60 61 63
53 52
STEP 1:
GET ORGANIZED
The chart and table show the Socio-Economic Status as one of the factors that contribute to
the low enrollment rate at ASSET Center of Learning. The variable # 3 which is “Hindi
kayang masustenhuan ang maghapong baon” is the highest rank among the answers of the
respondents. It shows that majority or an average of 3.42 of the respondents agree on the
third variable.
Voice of Customers (VOC) / Survey
Questionnaire
b. Family Related (May Kinalaman sa Pamilya)
Variables Lubos na Sumasan Patas Hindi Lubos
sumasang- gayon na pag- Sumasa na hindi
ayon sang- ng-ayon sumasa
5 4 ayon ng-ayon
2 1
3
1. Paglipat ng pamilya sa ibang lugar
2. Mas gusto ng magulang kung saan
sila nakapagtapos ng high school ay
doon din mag-aaral ang kanilang anak.
3. Iniiwas ang mga anak sa mga
barkada ng nag-aaral sa ASSET
At iba pa, pakisulat
1) __________________________________________________________________________
2) __________________________________________________________________________
3) __________________________________________________________________________
Result of Voice of Customers (VOC) Question #1
Family Related (May Kinalaman sa Pamilya)
Variable 1 Variable 2 Variable 3
4.32 3.92 3.85 3.98 3.93 4.1 3.98
3.43 3.74
2.95 2.74 2.73 3.21 2.98
2.46
Current &
Former
Students who
VOC # 1 and Parent LGU's & Faculty are not enrolled
Indicator B s Alumni NGO's & Staff in ASSET Average Rank Description
Variable 1 4.32 3.92 2.74 3.93 3.21 3.62 2 Agree
Variable 2 2.46 2.95 3.98 2.73 2.98 3.02 3 Fair
Variable 3 3.43 3.85 3.74 4.1 3.98 3.82 1 Agree
The chart and table show the Family Related as one of the factors that contribute to the low
enrollment rate at ASSET Center of Learning. The variable # 3 which is “Nilalayo ang mga
anak sa barkada nag-aaral sa ASSET” is the highest rank among the answers of the
respondents. It shows that majority or an average of 3.82 of the respondents agree on the
third variable.
Voice of Customers (VOC) / Survey
Questionnaire
c. Schedule, Demographic and Location (Oras ng pagpasok at Lokasyon/Lugar)
Variables Lubos na Sumasan Patas Hindi Lubos
sumasang- gayon na pag- Sumasa na hindi
ayon sang- ng-ayon sumasa
5 4 ayon ng-ayon
2 1
3
1. Mas nais nilang pumasok sa kalahating
araw (half-day session)
2. Walang mga establisimento
(establishments) ang lokasyon ng paaralan
3. Malayo ang paaralan sa daan (Not one-
way drive)
4. Pagliban ng klase tuwing araw ng
biyernes
At iba pa, pakisulat
1) __________________________________________________________________________
2) __________________________________________________________________________
3) ___________________________________________________________________ _______
Result of Voice of Customers (VOC) Question #1
Schedule, Demographic and Location
(Oras ng pagpasok at Lokasyon/Lugar)
Variable 1 Variable 2 Variable 3 Variable 4
4.23 4.45
4.18
3.87 3.75 3.63
3.21 3.18
2.32 2.13 2.36 2.18
2.11
1.78 1.83 1.82 1.83 1.65
1.12 1.34
Current &
Former
Students who
VOC # 1 and LGU's & Faculty are not enrolled
Indicator C Parents Alumni NGO's & Staff in ASSET Average Rank Description
Variable 1 4.23 4.18 3.87 3.75 4.45 4.10 1 Agree
Variable 2 1.78 2.11 1.12 1.83 2.36 1.84 3 Disagree
Variable 3 1.83 1.82 1.34 1.65 2.18 1.76 4 Disagree
Variable 4 2.32 3.21 3.18 2.13 3.63 2.89 2 Fair
The chart and table show the Schedule, Demographic and Location as one of the factors that
contribute to the low enrollment rate at ASSET Center of Learning. The variable # 1 which is
“Mas nais nilang pumasok sa kalahating araw (half-day session)” is the highest rank among
the answers of the respondents. It shows that majority or an average of 4.10 of the
respondents agree on the first variable.
Result of Voice of Customers (VOC) Question #1
Community Related Factors
(Mga Dahilan na naaayon sa Komunidad)
Variable 1 Variable 2 Variable 3 Variable 4 Variable 5
4.23 4.35 4.12 4.46
3.32 3.45 3.76 3.21 3.78
2.32 1.76 2.87 2.74 2.18 1.84 1.64
1.12 1.23 1.23 1.42 1.12 1.34 1.38 1.08 1.01
Factors
Percentage
54%
27%
9% 10%
Hindi sapat sa pagbisita sa Kulang sa mga aktibidades Hindi napag-uusapan ang Hindi alam nang ibang tao
mga paaralan ng mga (extra-curricular activities) paaralan sa komunidad sa kuminidad na sa ASSET
kalapit na elementarya (word of mouth) ay may Senior High School
course offering
The graph shows the factors contributed to the low enrollment rate of
ASSET Center of Learning in terms of marketing strategies. It appears
that 54% of the respondents said “Hindi alam nang ibang tao sa
kumunidad na sa ASSET ay may Senior High School course offering”
is the most common factor in on the low enrollment rate of ASSET in
STEP 3: WALK THE PROCESS
Principal Market
Research
Planning and
Head Teacher
Marketing Doing 20 students Incoming
Plan increase on
Marketing
Marketing the
New
Students and
Team Target
Market
Strategies enrollment
rate of
Transferees
Lack of
common time
Insufficient Marketing
Tools
Presents the
Sufficient Use updated school profile
marketing promotional & Conducts
tools are being materials early
used registration
and enrollment
Summary of Current State
Process Details
Meet the C.I. Team for the Prepare marketing tools Apply Marketing
preparation of Marketing strategy
needed
Strategy
No updated promotional
Limited marketing tools are materials
being used ?
Insufficient
Marketing Tools
Objective:
• To increase 20 students in the enrollment rate of
ASSET Center of Learning every school year
Table 9:
Frequency of Magnitude of
occurrence based Impact
Root Cause on Teachers’
Prioritization Matrix Portfolio
Very High 5
Very High 5 High 4
Process ROOT CAUSES High 4 Medium 3 TOTAL RANK
Step Medium 3 Low 2
Low 2 Very Low 1
Very Low 1
49 2
Step 6: Develop Solutions
Most Prioritized Root Cause:
Lack of Common Time and Insufficient Marketing Tools
Solution A
- Creating Marketing Team, Preparing marketing plans, gathering marketing
tools and doing marketing strategies with updated promotional materials
for the whole school year
Solution B
- Creating Marketing Team, Preparing marketing plans, gathering marketing
tools and doing marketing strategies with updated promotional materials
for the second semester
RISKS ANALYSIS
Solution A
- Creating Marketing Team, Preparing marketing plans, gathering marketing tools and doing
marketing strategies with updated promotional materials for the whole school year
Potential Problem Most likely Preventive Measure Target People
cause Date Involved
Unable to include Not included in Make justification to November Project
the marketing team the additional task include the marketing 7 and 14, Team,
in the other of the teachers team in the additional 2019 Potential
Marketing
assignments of the tasks Team and
teachers Admin
Solution B
- Creating Marketing Team, Preparing marketing plans, gathering marketing tools and doing
marketing strategies with updated promotional materials for the second semester
Potential Problem Most likely Preventive Measure Target People
cause Date Involved
Unable to finish the Time Management Monitor the marketing November Project
task on time team’s accomplished 7 and 14, Team,
work monthly 2019 Potential
Marketing
Team and
Admin
Table 12: Decision Matrix
Cost Results/ Probability Total
5pts Impact Success Points
SOLUTION 15pts 10 pts
2. Prepares, submits & checks Submitted the Marketing Team November 4- Principal, School funds
materials needed on 22, 2019 Teachers and & Community
for the marketing plans time HT
3. Prepares, submits & checks Submitted the Marketing Team December 2- Principal, School funds
materials needed on 11, 2019 Teachers and & Community
marketing strategies time HT
School funds
4. Prepares, submits & checks Submitted the Marketing Team January 6-17, Principal, & Community
materials needed on 2019 Teachers and
marketing tools time HT
Active participation of Principal, HT and -Oct. 28-31, Marketing
members and results CIP Team 2019 Team
5. Monitors the output of the of final output -Nov. 25– 30,
2019
marketing team -January 20-
24, 2020
Threshed-out risk Marketing Team January 22- Principal & HT School funds
6. Conducts the marketing encountered 31, 2020 & Community
7. Evaluates and Conducts Post- Developed Marketing Principal & HT February 3 – Marketing
Strategies and 7, 2020 Team & CIP
Conference Marketing Tools Team
What will be the outcome?
Power Point
Presentation during
marketing
Prepares, submits & checks for the marketing
tools
GRADE
11
GRADE
12
TOTAL
Step 10: Check the Progress
Comparison of the Pre and Post VOC
PROJECT R I S E
No. of No. of
Marketing Strategies Weig Respondent Respondents
ht (%) s (115) Marketing Strategies Weight (115)
(%)
Schedule the
marketing dates
PROJECT R I S E Do Community Mapping
& post information or
advertisement in Social
Media
Do marketing team
and identify all the Check & Evaluate
strategies needed Results
during marketing
Thank You!