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Department of Education

Region III
Division of Pampanga
AMBROCIO S. SIMPAO EDUCATIONAL
AND TRADE (ASSET) CENTER OF
LEARNING

PROJECT
S tudentsE nrollment
I mproving
R esolving &
of SHS students
#BeAnAsset!
Introduction
One of the issues that often see in a school experiencing today is the
declining of enrollment.
For public high schools, declining student enrollment translates to the
loss of funding and resources that can affect student learning and success.
Enrollment management issues, namely student recruitment and
retention, decreased revenues, and demographic changes have become major
challenges.
Every school should have an enrollment and marketing plan. It is
important for this plan to be specific but yet fluid.
In other words, a good plan is one that can always be adjusted depending
on the trends and results along the way.
By formulating the right plan and Implementing the right marketing
strategies with updated promotional materials that can increase enrollment,
the school can maintain a steady flow of students.
CI TEAM
GIRLY L. PANGILINAN
PROCESS OWNER

NEIL JASPER B. DUCUT ELEZANDRA V. MARTIN

TEAM LEADER FACILITATOR

MARCK C. DE DIOS ROEL T. BATAC SHERLYN S. MANALO JACKELINE M. GARGANTA

SCRIBE PROCESS COMMUNICATION DOCUMENTATION


OBSERVER
CONTINUOUS IMPROVEMENT METHODOLOGY

Assess Analyze Act

Step 1: Getting
Organized Step 5: Do Root-
Step 2: Talk to Cause Analysis Step 8: Pilot
Customers Step 6: Develop Solution
Step 3: Walk the Solutions
Step 9: Roll
Process Step 7: Finalize
Out Solution
Step 4: Identify Step 10: Check
Improvement
Plans Progress
Improvement
Areas
ASSET CI PROJECT

NAME OF PROJECT: PROJECT R I S E

STAGE 2: ANALYZE
STAGE 1: ASSESS

Team Members: Girly L. Pangilinan


Neil Jasper B. Ducut
Elezandra V. Martin
Marck C. De Dios
Sherlyn S. Manalo
Jackeline M. Garganta

SCHOOL YEAR NUMBER OF STUDENTS


SCHOOL
SCHOOL
ENROLLMENT
ENROLLMENT 2017-2018 105
RATE
RATE PER
PER IMPLEMENTATION PLAN
SCHOOL 2018-2019 131
SCHOOL YEAR
YEAR
2019-2020 123
CURRENT STATE
TEACHER
Meet the C.I. Team
for the preparation Prepare marketing Apply marketing
of Marketing strategy
tools needed
Strategy
STUDENT
STAGE 2: ANALYZE

ROOT CAUSE ANALYSIS: WHY-WHY DIAGRAM


STAGE 3: ACT
LESSONS LEARNED
• Location: San
SCHOOL PROFILE Agustin, Santa Rita
Pampanga
S.Y. 2019-2020
Population Number
Administrator 1 NUMBER
SENIOR ADMINIS
HIGH TRATOR
STUDEN 12%

Senior High TS
17%

Teachers 6
SENIOR
HIGH
Senior High TEACHER
S
Students 123 71%
SCHOOL PERFORMANCE BACKGROUND

School Profile:

• Number of Teachers: Male - 2


Female - 4
Total - 6

• Total No. of Teachers: 6

• Location: San Agustin, Santa Rita Pampanga


SCHOOL PERFORMANCE BACKGROUND

SHS ENROLLMENT DATA


2017-2018 2018-2019 2019-2020
131
123

105

70
60 61 63
53 52

MALE FEMALE TOTAL

BASED ON THE DATA ABOVE THE ENROLMENT


WAS DECREASED BY 6.11%
STAGE 1: ASSESS

STEP 1:
GET ORGANIZED

• Discuss project with CI Team


• Discuss project with teachers
STEP 1:
GET ORGANIZED

• Discuss project with teachers


• Hand out surveys and analyze results
• Start conferencing
STEP 1:
GET ORGANIZED

• Discuss project with teachers


• Hand out surveys and analyze results
• Start conferencing
STEP 2: VOICE OF THE COSTUMER (VOC)

• Hand out surveys and analyze results


• Start conferencing
STEP 2: VOICE OF THE COSTUMER (VOC)

• Hand out surveys and analyze results


• Start conferencing
Population & Samples
• Community
a)Parents - 30
b)Alumni - 30
c) LGU’s and NGO’s -10
• Faculty and Staff - 6
• Students - 50

The samples are randomly selected by the


project team
STEP 2: VOICE OF THE COSTUMER (VOC)

• Hand out surveys and analyze results


• Start conferencing
Voice of Customers (VOC) / Survey
Questionnaire

1. How would you measure the factors that


contribute to the low enrollment rate at
ASSET Center of Learning (SHS) in
terms of:

(Paano mo masusukat ang mga sanhi ng


pagbaba ng bilang ng mga mag-aaral na
nag-aaral sa ASSET Center of Learning
(SHS) ng ayon sa: )
Voice of Customers (VOC) / Survey
Questionnaire
a. Socio-Economic Status (Estado ng Sosyo-Ekonomik)
Variables Lubos na Sumasan Patas Hindi Lubos
sumasang- gayon na pag- Sumasa na
ayon   sang- ng-ayon hindi
5 4 ayon   sumasa
  2 ng-ayon
3 1
1. Walang permanenteng trabaho          
ang magulang upang masustentuhan
mga anak sa pag-aaral.
2. Ang mga bata ay may part-time          
Job kaya hindi nila kayang pumasok
ng buong araw na klase.
3. Hindi kayang masustentuhan ang          
maghapong baon
At iba pa, pakisulat
 
1) __________________________________________________________________________
2) __________________________________________________________________________
3) ___________________________________________________________________ _______
Result of Voice of Customers (VOC) Question #1

Socio-Economic Status (Estado ng Sosyo-Ekonomik)


Variable 1 Variable 2 Variable 3
3.83 3.8 3.32 3.43 3.28 3.31 3.74 3.81
2.81 2.76 3.1 2.97 3.24
2.6 2.1

Current & Former


Students who are
VOC # 1 and LGU's & Faculty & not enrolled in
Indicator A Parents Alumni NGO's Staff ASSET Average Rank Description
Variable 1 3.83 2.81 3.32 3.28 3.74 3.40 2 Agree
Variable 2 2.6 2.1 3.1 2.97 3.24 2.80 3 Fair
Variable 3 3.8 2.76 3.43 3.31 3.81 3.42 1 Agree

The chart and table show the Socio-Economic Status as one of the factors that contribute to
the low enrollment rate at ASSET Center of Learning. The variable # 3 which is “Hindi
kayang masustenhuan ang maghapong baon” is the highest rank among the answers of the
respondents. It shows that majority or an average of 3.42 of the respondents agree on the
third variable.
Voice of Customers (VOC) / Survey
Questionnaire
b. Family Related (May Kinalaman sa Pamilya)
Variables Lubos na Sumasan Patas Hindi Lubos
sumasang- gayon na pag- Sumasa na hindi
ayon   sang- ng-ayon sumasa
5 4 ayon   ng-ayon
  2 1
3
1. Paglipat ng pamilya sa ibang lugar          
2. Mas gusto ng magulang kung saan          
sila nakapagtapos ng high school ay
doon din mag-aaral ang kanilang anak.
3. Iniiwas ang mga anak sa mga          
barkada ng nag-aaral sa ASSET
At iba pa, pakisulat
 
1) __________________________________________________________________________
2) __________________________________________________________________________
3) __________________________________________________________________________
Result of Voice of Customers (VOC) Question #1
Family Related (May Kinalaman sa Pamilya)
Variable 1 Variable 2 Variable 3
4.32 3.92 3.85 3.98 3.93 4.1 3.98
3.43 3.74
2.95 2.74 2.73 3.21 2.98
2.46

Current &
Former
Students who
VOC # 1 and Parent LGU's & Faculty are not enrolled
Indicator B s Alumni NGO's & Staff in ASSET Average Rank Description
Variable 1 4.32 3.92 2.74 3.93 3.21 3.62 2 Agree
Variable 2 2.46 2.95 3.98 2.73 2.98 3.02 3 Fair
Variable 3 3.43 3.85 3.74 4.1 3.98 3.82 1 Agree
The chart and table show the Family Related as one of the factors that contribute to the low
enrollment rate at ASSET Center of Learning. The variable # 3 which is “Nilalayo ang mga
anak sa barkada nag-aaral sa ASSET” is the highest rank among the answers of the
respondents. It shows that majority or an average of 3.82 of the respondents agree on the
third variable.
Voice of Customers (VOC) / Survey
Questionnaire
c. Schedule, Demographic and Location (Oras ng pagpasok at Lokasyon/Lugar)
Variables Lubos na Sumasan Patas Hindi Lubos
sumasang- gayon na pag- Sumasa na hindi
ayon   sang- ng-ayon sumasa
5 4 ayon   ng-ayon
  2 1
3
1. Mas nais nilang pumasok sa kalahating          
araw (half-day session)
2. Walang mga establisimento          
(establishments) ang lokasyon ng paaralan
3. Malayo ang paaralan sa daan (Not one-          
way drive)
4. Pagliban ng klase tuwing araw ng          
biyernes
At iba pa, pakisulat
 
1) __________________________________________________________________________
2) __________________________________________________________________________
3) ___________________________________________________________________ _______
Result of Voice of Customers (VOC) Question #1
Schedule, Demographic and Location
(Oras ng pagpasok at Lokasyon/Lugar)
Variable 1 Variable 2 Variable 3 Variable 4
4.23 4.45
4.18
3.87 3.75 3.63
3.21 3.18
2.32 2.13 2.36 2.18
2.11
1.78 1.83 1.82 1.83 1.65
1.12 1.34

Current &
Former
Students who
VOC # 1 and LGU's & Faculty are not enrolled
Indicator C Parents Alumni NGO's & Staff in ASSET Average Rank Description
Variable 1 4.23 4.18 3.87 3.75 4.45 4.10 1 Agree
Variable 2 1.78 2.11 1.12 1.83 2.36 1.84 3 Disagree
Variable 3 1.83 1.82 1.34 1.65 2.18 1.76 4 Disagree
Variable 4 2.32 3.21 3.18 2.13 3.63 2.89 2 Fair
The chart and table show the Schedule, Demographic and Location as one of the factors that
contribute to the low enrollment rate at ASSET Center of Learning. The variable # 1 which is
“Mas nais nilang pumasok sa kalahating araw (half-day session)” is the highest rank among
the answers of the respondents. It shows that majority or an average of 4.10 of the
respondents agree on the first variable.
Result of Voice of Customers (VOC) Question #1
Community Related Factors
(Mga Dahilan na naaayon sa Komunidad)
Variable 1 Variable 2 Variable 3 Variable 4 Variable 5
4.23 4.35 4.12 4.46
3.32 3.45 3.76 3.21 3.78
2.32 1.76 2.87 2.74 2.18 1.84 1.64
1.12 1.23 1.23 1.42 1.12 1.34 1.38 1.08 1.01

Current & Former


Students who are
VOC # 1 and LGU's & Faculty & not enrolled in
Indicator D Parents Alumni NGO's Staff ASSET Average Rank Description
Variable 1 2.32 2.87 1.42 1.38 3.21 2.24 3 Disagree
Strongly
Variable 2 1.76 1.23 1.12 1.08 1.84 1.41 4 Disagree
Variable 3 3.32 3.45 2.74 2.18 3.78 3.09 2 Fair
Variable 4 4.23 4.35 3.76 4.12 4.46 4.18 1 Agree
Strongly
The chart
Variable 5 and 1.12
table show
1.23 the Community
1.34 1.01Related as1.64
one of the factors
1.27 that
5 contribute to
Disagree
the low enrollment rate at ASSET Center of Learning. The variable # 1 which is
“Impluwensya ng mga kaibigan na mag-aral sa ibang paaralan at paghikayat ng kamag-anak”
is the highest rank among the answers of the respondents. It shows that majority or an
average of 4.18 of the respondents agree on the fourth variable.
Voice of Customers (VOC) / Survey
Questionnaire
d. Community Related Factors (Mga Dahilan na naaayon sa Komunidad)
Variables Lubos na Sumasan Patas Hindi Lubos
sumasang- gayon na pag- Sumasa na hindi
ayon   sang- ng-ayon sumasa
5 4 ayon   ng-ayon
 3 2 1
1. Paniniwala sa mga negatibong paninira          
sa paaralan
2. Hindi nagagandahan sa pisikal ng          
paaralan at uniporme ng mga mag-aaral
3. Kulang sa disiplina ang mga mag-aaral          
4. Impluwensya ng mga kaibigan na mag-          
aral sa ibang paaralan at paghikayat ng
kamag-anak
5. Hindi akma ang ibang asignatura na
tinuturo ng guro sa kanilang natapos na
edukasyon.
Voice of Customers (VOC) / Survey
Questionnaire
d. Marketing Strategies (Mga Stratehiya sa Pagpapakilala))
Variables Lubos na Sumasan Patas Hindi Lubos
sumasang- gayon na pag- Sumasa na hindi
ayon   sang- ng-ayon sumasa
5 4 ayon   ng-ayon
 3 2 1
1. Hindi sapat sa pagbisita sa mga
paaralan ng mga kalapit na
elementarya
2. Kulang sa mga aktibidades (extra-
curricular activities)
3. Hindi napag-uusapan ang paaralan
sa komunidad (word of mouth)
4. Hindi alam nang ibang tao sa
kumunidad na sa ASSET ay may Senior
High School course offering .
Result of Voice of Customers (VOC) Question #1
Marketing Strategies (Stratehiya sa Pagpapakilala)
Variable 1 Variable 2 Variable 3 Variable 4
5 4.93 4.99 4.38 4.95 4.93 5
3.86 4.12 4.36 4.23 4.23 4.45 3.89 3.78 4.16 4.18 3.65
3.34 3.32

Current & Former


Students who are
VOC # 1 and LGU's & Faculty & not enrolled in
Indicator E Parents Alumni NGO's Staff ASSET Average Rank Description
Variable 1 3.86 4.23 3.89 3.34 4.18 3.90 3 Agree
Variable 2 4.12 4.23 3.78 3.32 3.65 3.82 4 Agree
Strongly
Variable 3 4.36 4.45 4.16 4.38 4.93 4.46 2 Agree
Strongly
Variable 4 5 4.93 4.99 4.95 5 4.97 1 Agree
The chart and table show the Marketing Strategies as one of the factors that contribute to
the low enrollment rate at ASSET Center of Learning. The variable # 1 which is “Hindi alam
nang ibang tao sa kumunidad na sa ASSET ay may Senior High School course offering ” is the highest
rank among the answers of the respondents. It shows that majority or an average of 4.97 of
the respondents Strongly Agree on the fourth variable.
Focus Group Discussion (FGD)

2. What are the factors contributed


to the low enrollment rate of
ASSET Center of Learning
(SHS) in terms of marketing
strategies?
FOCUSED GROUP
DISCUSSION

• Discuss project with teachers


• Hand out surveys and analyze results
• Start conferencing
STEP 2: VOICE OF THE COSTUMER (VOC)
THROUGH FOCUS-GROUP DISCUSSION

• Discuss project with teachers


• Hand out surveys and analyze results
• Start conferencing
FOCUSED GROUP
DISCUSSION
• Discuss project with teachers
• Hand out surveys and analyze results
• Start conferencing
STEP 2: VOICE OF THE COSTUMER (VOC)
FOCUS-GROUP DISCUSSION

• Hand out surveys and analyze results


• Start conferencing
Result of FGD on the factors contributed to the low
enrollment rate of ASSET Center of Learning (SHS) in
terms of marketing strategies

Factors Respondents Percentage


1. Hindi sapat sa pagbisita sa mga
paaralan ng mga kalapit na
secondarya
10 9%
2. Kulang sa mga aktibidades (extra-
curricular activities) 12 10%
3. Hindi napag-uusapan ang paarala sa
komunidad (word of mouth) 31 27%
4. Hindi alam nang ibang tao sa
kumunidad na sa ASSET ay may Senior
High School course offering.
62 54%
Graph :Result of FGD on the factors contributed to the low enrollment
rate of ASSET (SHS) in terms of marketing strategies

Factors
Percentage

54%

27%

9% 10%

Hindi sapat sa pagbisita sa Kulang sa mga aktibidades Hindi napag-uusapan ang Hindi alam nang ibang tao
mga paaralan ng mga (extra-curricular activities) paaralan sa komunidad sa kuminidad na sa ASSET
kalapit na elementarya (word of mouth) ay may Senior High School
course offering

The graph shows the factors contributed to the low enrollment rate of
ASSET Center of Learning in terms of marketing strategies. It appears
that 54% of the respondents said “Hindi alam nang ibang tao sa
kumunidad na sa ASSET ay may Senior High School course offering”
is the most common factor in on the low enrollment rate of ASSET in
STEP 3: WALK THE PROCESS

• Discuss project with teachers


• Hand out surveys and analyze results
• Start conferencing
S I P O
C
SUPPLIER INPUT PROCESS OUT PUT CUSTOMER

Principal Market
Research
Planning and
Head Teacher
Marketing Doing 20 students Incoming
Plan increase on
Marketing
Marketing the
New
Students and
Team Target
Market
Strategies enrollment
rate of
Transferees

Teachers Competition ASSET


every school
Students year
Monitor
Alumni
Parents Feedback
LGUs and
NGOs
STEPS

Meet the C.I. Team Apply Marketing


for the preparation of Prepare marketing tools
strategy
Marketing Strategy needed
3

Focus Area: Planning and Doing Marketing


Strategies
Rationale:

• FGD Responses point to the over-all marketing


strategies and marketing tools with updated
promotional materials of the school.
• The VOC responses point to the over-all marketing
strategiesand marketing tools with updated
promotional materials of the school.
Current Practices and Issues on Lack of
Common Time

Lack of
common time

Meet the C.I.


Meets prospect
Team for the
marketing team
preparation of
Marketing
Strategy
Current Practices and Issues in Preparing Marketing
Tools
Insufficient
time in Insufficient
preparing instructional devices
marketing tools & materials

Find time to Make a specific


Prepare marketing schedules in Include as a
tools doing part of
marketing plan school
activities
Current Practices and Issues in Marketing Tools

Insufficient Marketing
Tools

Presents the
Sufficient Use updated school profile
marketing promotional & Conducts
tools are being materials early
used registration
and enrollment
Summary of Current State
Process Details

Lack of common Insufficient time Insufficient


time in preparing Marketing Tools
marketing tools

Meet the C.I. Team for the Prepare marketing tools Apply Marketing
preparation of Marketing strategy
needed
Strategy

Find time to Prepare Sufficient


Meets prospect marketing tools marketing tools are
marketing team being used
Make a specific
schedules in doing Use updated
marketing plan promotional
materials
Include as a part of Presents the school
school activities profile & Conducts
early registration
and enrollment
FOCUSED PROBLEM STATEMENT

Low Enrollment Rate in ASSET


Center of Learning (SHS).
STEP 4: Identify Priority Areas

• Discuss project with teachers


• Hand out surveys and analyze results
• Start conferencing
Stage 2: ANALYZE

Step 5: Root Cause


Analysis
Root Cause Analysis on Issues in scheduling the marketing
dates
Most of the marketing
members are over loaded

Not prioritizing due to ?


? shortage of time
hy
W
Lack of
common time
Root Cause Analysis on Issues in sending letters to the
junior principals for the schedule of marketing

Planning was not included in


the mapping of school activities

No specific schedules in doing


?
Insufficient ? marketing for the school
time in hy
W
preparing
marketing
tools
Root Cause Analysis on Issues

Limited marketing tools No updated promotional


are being used materials
? ?
Insufficient Why
Marketing Tools
Root Cause Analysis: Why-Why Diagram
Most of the marketing members are
Not prioritizing due to shortage over loaded
of time ?
Lack of common
time

Planning was not included in


No specific schedules in doing the mapping of school activities
Low marketing plan for the school ?
Enrollment
Rate in Insufficient time
ASSET SHS in preparing
School due marketing tools
to poor
marketing
strategies

No updated promotional
Limited marketing tools are materials
being used ?
Insufficient
Marketing Tools
Objective:
• To increase 20 students in the enrollment rate of
ASSET Center of Learning every school year
Table 9:
Frequency of Magnitude of
occurrence based Impact
Root Cause on Teachers’
Prioritization Matrix Portfolio
Very High 5
Very High 5 High 4
Process ROOT CAUSES High 4 Medium 3 TOTAL RANK
Step Medium 3 Low 2
Low 2 Very Low 1
Very Low 1

1. Meet the Low Low


C.I. Team for 1. Lack of common time
the 7X2=14 7X2=14 28 3
preparation
of Marketing
Strategy

2. Prepare 1. Insufficient time in HIGH HIGH


marketing preparing marketing tools
tools needed 7x 4=28 7 x 4=28 56 1

3. Apply 1. Insufficient Marketing Medium High


marketing Tools
strategy 7x 3= 21 7 x 4= 28 49 2
Table 10: Prioritized Root
Causes
Root Cause Weighted Rank Doable by the
Score CIP team

1. Lack of common time


28 3

1. Insufficient time in preparing marketing


tools
56 1

1. Insufficient Marketing Tools

49 2
Step 6: Develop Solutions
Most Prioritized Root Cause:
Lack of Common Time and Insufficient Marketing Tools

Solution A
- Creating Marketing Team, Preparing marketing plans, gathering marketing
tools and doing marketing strategies with updated promotional materials
for the whole school year

Solution B
- Creating Marketing Team, Preparing marketing plans, gathering marketing
tools and doing marketing strategies with updated promotional materials
for the second semester
RISKS ANALYSIS
Solution A
- Creating Marketing Team, Preparing marketing plans, gathering marketing tools and doing
marketing strategies with updated promotional materials for the whole school year
Potential Problem Most likely Preventive Measure Target People
cause Date Involved
Unable to include Not included in Make justification to November Project
the marketing team the additional task include the marketing 7 and 14, Team,
in the other of the teachers team in the additional 2019 Potential
Marketing
assignments of the tasks Team and
teachers Admin
Solution B
- Creating Marketing Team, Preparing marketing plans, gathering marketing tools and doing
marketing strategies with updated promotional materials for the second semester
Potential Problem Most likely Preventive Measure Target People
cause Date Involved

Unable to finish the Time Management Monitor the marketing November Project
task on time team’s accomplished 7 and 14, Team,
work monthly 2019 Potential
Marketing
Team and
Admin
Table 12: Decision Matrix
Cost Results/ Probability Total
5pts Impact Success Points
SOLUTION 15pts 10 pts

Solution A High High High


Creating Marketing Team, 7x4=28 7x15=105 7x8=56 189
Preparing marketing plans,
gathering marketing tools
and doing marketing
strategies with updated
promotional materials for
the whole school year
Solution B Medium Medium Medium
Creating Marketing Team, 7x3=21 7x10=70 7x6=42 133
do marketing plans, gather
marketing tools and do
marketing strategies with
updated promotional
STEP 7: Finalize Improvement Plan

meeting of the faculty


members before piloting
the program
Table 14: IMPLEMENTATION PLAN
Solution: Creating Marketing Team, do marketing plans, gather marketing tools and do
marketing strategies for the whole school year
Steps Product Responsibility Due Whom to What are the
What will be done? What will be the Who will do it? date involve needed
outcome? resources?
Human, Financial

1. Holds consultative meeting October 18


Proper dissemination Marketing Team & and 25, 2019 Principal, School funds
with the potential Marketing of the objectives CIP Team Teachers and
Team, CIP Team and Admin HT

2. Prepares, submits & checks Submitted the Marketing Team November 4- Principal, School funds
materials needed on 22, 2019 Teachers and & Community
for the marketing plans time HT

3. Prepares, submits & checks Submitted the Marketing Team December 2- Principal, School funds
materials needed on 11, 2019 Teachers and & Community
marketing strategies time HT
School funds
4. Prepares, submits & checks Submitted the Marketing Team January 6-17, Principal, & Community
materials needed on 2019 Teachers and
marketing tools time HT
Active participation of Principal, HT and -Oct. 28-31, Marketing
members and results CIP Team 2019 Team
5. Monitors the output of the of final output -Nov. 25– 30,
2019
marketing team -January 20-
24, 2020
Threshed-out risk Marketing Team January 22- Principal & HT School funds
6. Conducts the marketing encountered 31, 2020 & Community

7. Evaluates and Conducts Post- Developed Marketing Principal & HT February 3 – Marketing
Strategies and 7, 2020 Team & CIP
Conference Marketing Tools Team
What will be the outcome?

Proper dissemination of the


objectives

To increase low enrollment rate and


strengthen the marketing strategies
to attract parents and youth to enroll
in ASSET Center of Learning(SHS)
Prepares, submits & checks for the marketing
plans
Leadership
Name Constituency
Represented
1. Girly L. Pangilinan Principal I
1. Claro V. Zapanta Head Teacher I
1. Sherlyn S. Manalo Designated Guidance
Counselor
1. Paul Ivan L. Pineda SSG President
1. Angela G. Bartolo SSG Vice President
Marketing Goal:
1. Do marketing strategies to advertise the school
2. Increase the enrollment rate of the school
Marketing Materials
Checklist Status/Needs
Social Media  Accomplished
(Facebook)
Power Point  Accomplished
presentation
Tarpaulin  Accomplished
Community Mapping  Accomplished
Tool
Target Markets:
1 ASSET Center of Learning (Grade 10 students)
2 Natividad High School (Grade 10 students)
3 Becuran High School (Grade 10 students)
4 Nearby Grade 10 students in Sta. Rita, Pampanga
5 Out-of-school youth who can enroll in Grade eleven level
6 Dropped-out students
Key Marketing Strategies

1.Updated promotional materials


2 Community Mapping or visiting the nearby
barangays
3 Continuous advertisement in Social Media
4 Parents Assembly
5 Early Registration
Prepares, submits & checks for the marketing
strategies
Prepares, submits & checks for the marketing
tools

Social Media. Posted in


Facebook
Prepares, submits & checks for the marketing
tools

Power Point
Presentation during
marketing
Prepares, submits & checks for the marketing
tools

Community Mapping Tools


Early Registration SY 2019-2020
GRADE A B C TOTAL
LEVEL

GRADE
11
GRADE
12

TOTAL
Step 10: Check the Progress
Comparison of the Pre and Post VOC

PROJECT R I S E
  No. of No. of
Marketing Strategies Weig Respondent Respondents
ht (%) s (115) Marketing Strategies Weight (115)
(%)

Sending letters and


doing marketing to the 47
Hindi sapat sa pagbisita sa Elementary schools 54
9
mga paaralan ng mga kalapit 10 Showing pictures of
na elementarya different school 13 15
activities during
Kulang sa mga aktibidades
marketing
(extra-curricular activities)
10 12 Community Mapping
and posting of 28 32
Hindi napag-uusapan ang information in social
media
paaralan sa komunidad 27 31
(word of mouth) Posting of
achievements in school 12 14
from different
Hindi alam nang ibang tao sa
kumunidad na sa ASSET ay may competitions outside
Senior High School course 54 62 of the school
offering
POST - VOC

What are the factors


contributed to the low enrollment
rate of ASSET Center of Learning
in terms of marketing strategies?
Realization of PROJECT R I S E Team
after CIP Implementation

Marketing Team and CIP Team:


• “The marketing were able to see and realize the
different strategies for marketing.”

• “Well-planned marketing strategies.”

• “Community mapping & advertisement in social media


are very effective.”

• “There is big increase of enrollees.”

• “There are still plan to do marketing in the future.”


FUTURE STATE
Meet the C.I. Show different
Team for the Apply pictures during
preparation of Prepare marketing marketing marketing based
Marketing tools needed strategy
on the activities
Strategy & achievements
of school

Schedule the
marketing dates
PROJECT R I S E Do Community Mapping
& post information or
advertisement in Social
Media

Do marketing team
and identify all the Check & Evaluate
strategies needed Results
during marketing
Thank You!

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