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4 Psychological-Measurements
4 Psychological-Measurements
Psychological Measurements
Paired Comparison:
Often used to compare brands two at a time
Limited number of brands since otherwise the number of
comparisons increase rapidly
Graphical Scale: Measured using a graphical slider mechanism
OSL = X1 + X2 + X3 + Xor:
4 OSL = w1X1 + w2X2 + w3X3 + w4X4