Book Study

By: Jackie L., Shae R., Kristen B., Jaymieson H.

 What do you notice? 2

What do you wonder?

Image Retrieved from https://atlantablackstar.com/2016/06/10/teen-googles-three-black-teenagers-and-three-white-teenagers-to-startling-results/

What do you notice? 3

What do you wonder?

Image retrieved from https://scroll.in/article/921305/google-search-results-reflect-its-algorithms-bias-against-women-and-people-of-colour

 4

Image Retrieved from https://nyupress.org/9781479837243/algorithms-of-oppression/

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BIG Ideas
✖ Different genders, races, and religions are
consistently being misrepresented in search
engines due to their algorithms.
 6

“Algorithmic oppression is not just a glitch in the system

but, rather, is fundamental to the operating system of the
web.” (Noble, 2018, p.10)
 7

BIG Ideas
✖ Google results need to be contextualized for
all Internet users
 8

A picture is worth a thousand words

Image retrieved from https://www.forbes.com/sites/cartoonoftheday/2018/03/13/facebooks-ever-changing-advertising-algorithms-are-our-new-magic-religion/

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BIG Ideas
“...it can be argued that the Internet has significant
influences on forming opinions on race and
gender.” (Noble, 2018, p. 105)
 Intersections Between Book & 10

Educational Technology

➔ Students using
unbiased forms
of search
engines.
Educational ➔ Representation of Algorithm of
students in
Technology technology being
Oppression
used.
➔ Evaluating the
legitimacy of a
source
 11

Google’s Responses
● Denial
● Tweaking Algorithm
● Blocking results
● Changing features
● Feedback
● Restrictions
 Google’s Workforce 12

Representation
Figure 1

Image Retrieved from: https://diversity.google/annual-report/#!#_new_demographic_data

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Want to hear more about Noble’s Research?

Video retrieved from https://www.youtube.com/watch?v=UXuJ8yQf6dI&feature=emb_logo

 14

Words for thought

“I encourage us all to take notice and to
reconsider the affordances and the consequences
of our hyper-reliance on these technologies as
they shift and take on more import over time.
What we need now, more than ever, is public
policy that advocates protections from the
effects of unregulated and unethical artificial
intelligence.” (Noble, 2018, p. 181)
 References
15

Common Sense Education (n.d.). Evaluating Legitimate Sources. Retrieved from

https://www.commonsense.org/education/lesson-plans/evaluating-legitimate-sources

Cohn, J. (2019). Google search results reflect its algorithms’ bias against women and people of colour. [Online image]. Retrieved from
https://scroll.in/article/921305/google-search-results-reflect-its-algorithms-bias-against-women-and-people-of-colour

Figure 1. Google’s Workforce Representation chart. Adapted from Google Diversity by M. Parker, 2018, retreived from diversity.google.com.

Hall, E. (2018). Facebook’s Ever-Changing Advertising Algorithms are Our New Religion [Online image] Forbes. www.forbes.com

Noble, S. U. (2018). Algorithms of Oppression: How Search Engines Reinforce Racism. New York University Press.

NYU Press (n.d.). Algorithms of Oppression: How Search Engines Reinforce Racism. [Online image]. Retireved from
https://nyupress.org/9781479837243/algorithms-of-oppression/

[Untitled photograph of Google’s workforce representation] . (2019). Retrieved from https://diversity.google/annual-report/#!#_new_demographic_data

TEDx Talks (2014, April 18). Safiya Umoja Noble: How Biased are Our Algorithms? [Video file]. Retrieved from
ahttps://www.youtube.com/watch?v=UXuJ8yQf6dI&feature=emb_logo

Willis, K. (2016). Teen Googles ‘Three Black Teenagers’ and ‘Three White Teenagers’ to Startling Results. Retrieved from
https://atlantablackstar.com/2016/06/10/teen-googles-three-black-teenagers-and-three-white-teenagers-to-startling-results/