GROUP EMPATHY STUDY PLAN

Use the template below to plan your group’s empathy study. Give as much details as you can so that your
________________ lecturer will be able to give you the necessary feedback.

PROJECT STATEMENT ______________________________________________________________________________

WHAT SHOULD WE PLAN FOR?

Who will be interviewed? What time of the week & day will the interviews
be conducted? (Plan your schedule with
(Think about the profile of your target users) your team mates and interviewees)

Where will the interviews be conducted? What are the different roles the members of the group
(Think about the possible places your target users will play? (Interviewer, observer, note-taker)
frequent)

© Singapore Polytechnic
 GROUP EMPATHY STUDY PLAN
Use the template below to plan your group’s empathy study. Give as much details as you can so that your
________________ lecturer will be able to give you the necessary feedback.

PROJECT STATEMENT ______________________________________________________________________________

WHAT KIND OF INFORMATION DO WE NEED TO FIND OUT ABOUT THE USER?

Collect information on: Questions:

• Age, Gender, Marital Status
DEMOGRAPHICS / HABITS • Occupation
• Hobbies
• Personal Habits /Practices
• Social Life

Collect information on: Questions:

• Aspirations
PERSONAL MOTIVATIONS • Inspirations
• Motivations
• Pain Points

Collect information on areas Questions:

AREAS RELEVANT TO THE related to the project
PROBLEM STATEMENT statement:
• Motivations
• Pain Points
• Etc.

© Singapore Polytechnic