BOMBAY DYEING

MADHURA S
195218135
 INTRODUCTION
 Bombay dyeing and manufacturing company limited
(Bombay dyeing) is the flagship company of the wadia
group, engaged primarily in the business of Textiles.
Bombay Dyeing is one of India’s largest producers of
textiles.
TYPE PUBLIC
Traded as BSE:500020
NSE:BOMDYEING

Industry Textiles
Founded 1879 Bombay, Bombay
Presidency, British India
Headquarters Neville House , J.N.Heredia
Marg, Ballard Estate ,Mumbai

Key people Nusli wadia chairman, Jeh

Wadia
 HISTORY
 Its current chairman is nusli wadia. In march 2011, Jeh wadia
(36), the younger son of nusli, was named the managing director
of wadia group’s flagship , Bombay dyeing and manufacturing
company, while the eldeson,ness (38) resigned from the post of
joint MD of the company . Ratan Tata , the chairman of Tata
group was on the board of directors till 2013. he resigned and
Cyrus Mistry took over.
 Bombay Dyeing was often in the news, apart from other things ,
for various controversies surrounding its tussle with the late
Dhirubhai Ambani of Reliance Industries Limited and with
Calcutta based jute baron late Arun Bajoria.
COMPANY LOGO
 SWOT ANALYSIS
 STRENGTHS
The company has good employees who are
both competent and experienced. Though the company
is still growing it has some experience in the industry
and its therefore learned the best strategies to handle
its business in several dimensions.
The company’s products are relatively of good
quality, and customers regarding the quality of the
company’s products.
The company’s products have a high a high
class , which attracts ostensible buyers.
 WEAKNESSES
The company is not consistent in its performance . The
ratios do not take a stable trend. For instance , the interest
coverage ratio in 2016 is 90.5. In 2017, it drops drastically to
60.24,and then shoots again to 97.59 in 2020, it’s at 21.17 ,and
which is very inconsistent . All other ratios show inconsistency
too.
The company has not yet obtained for itself. It is still trying
to use different strategies to ensure that they get a bigger
reputation.
The company, being just a few years in the industry , is still
not established . It is still in the process of establishing itself.
 OPPORTUNITIES
 The company has established good external relationships with
several companies and partners. They can therefore use this
opportunity to do business with them and this would help them.
 The company’s market share keeps increasing a year after another.
This is evident that the company is promisingly growing.
 The customers trust the company’s good quality products and are
loyal to the company.
 There are segments of the market that have yet been covered and
this opportunity to grow the company.
 THREATS
 The company is establishing stiff competition from other
companies in the industry and therefore has to work tirelessly
had to secure for itself a competitive edge.
 The ceilings are mostly imposed by the government . The prices
reduce and this may affect the company profits.
 Sometimes the demand is too high for the company to satisfy and
sometimes it become low.
 Sometimes the market trends fluctuate drastically, which market it
hard to predict the trends and respond accordingly.
 AWARDS AND
RECOGNITION
 Awarded ‘ India most trusted brand 2019’ in the
category – India’s most trusted home decor products
brand.
 Awarded ‘ Asia’s most trusted company 2018’ in the
category – Asia’s most trusted home decor products
manufacturing company.
 Largest domestic brand in made ups& home textile.
 For the brand that has been able to refresh its image to
a new one and which has been accepted by viewers and
consumers alike.
 For the brand that has established and maintained its
leadership in retail sector.
THANK YOU