1.

What is the overall conversion rate by

mobile and Tablet?
2.How many active users on the website?
3.How many payments drop offs happened. Give
a breakdown by new visitor and returning visitor?
4.How many review drop offs happened?
5.What are your top selling products?
6.What is the bounce rate? What are the
reasons for such a rate?
As a rule of thumb, a bounce
rate in the range of 26 to 40
percent is excellent. 41 to 55
percent is roughly average.

Hence in our case the metric of

43% is average and may be due to
a lot of work required on the
website from a product’s
perspective

Recommendations are cited in the

last question.
7.Which operating system has the highest
number of users?
8.Which page has the highest bounce rate?
9.What is the total amount of merchandise
sold in the time period (default)?
10. How much advertisement dollars have
google spend for promoting AW-Tumbler?
11. Where are the top number of users on the
website coming from?
12. How many new visitors are on the
website compared to returning visitors?
13. How much percentage of sessions are
without transactions?
14. Is the number of returning users up or
down? Home.
 15. What is your general opinion of the google
merchandise website? What are your recommendations
to fix (one line each).
1. Payment drop offs. 2. Review drop offs 3. decrease
the bounce rate 4. Improve mobile conversions.

1. Payment drop offs: It can show the no. of available items so that at checkout the customer can make a choice of ordering items in mass
without getting error on check out
2. Review Drop offs: At review order, expected arrival time, applicable promo codes on items and available stock information should also
be listed
3. Bounce Rate: The first landing page must provide ample options for the user to select from and should attract him to further explore at
the cost of existing simplicity (Filters and recommendations must be improved)
4. Mobile Conversions: The site can be made less hassle free by reducing no. of interactions say by displaying filters of sizes for overall
categories and on add to cart it should by default add one sky instead of asking for the no. to be entered
16. Google Merchandise vs Zappos
Zappos is the front runner in the apparel and shoe-ecommerce business because:
1. Zappos site within any category has the primary filters always present with loads
of options to make the customer experience easy and quick
2. Zappos’s recommendation engine is far better than that of Google Merchandize
3. Zappos also tries to encourage cross buying by giving options related to the
checkout cart
4. Product details and pictures are better listed on Zappos whereas on Google
Merchandize its not
5. Zappos also has better coupon code listing as compared to Google Merchandize
Zappos have always had a strong focus on customer service and are pioneers in
making the customers aware that they should demand more