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  • Toutiao

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    Pranav Patki
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    Toutiao is a Chinese news app launched in 2012 that uses AI to source and curate news articles from 4000 partner sites for a personalized experience based on user behavior data like taps, swipes and location. It grew popular for hosting funny content like Buzzfeed but makes money from targeted ads leveraging its AI capabilities, with strong network effects between users, content creators and advertisers.

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    Toutiao is a Chinese news app launched in 2012 that uses AI to source and curate news articles from 4000 partner sites for a personalized experience based on user behavior data like taps, swipes and location. It grew popular for hosting funny content like Buzzfeed but makes money from targeted ads leveraging its AI capabilities, with strong network effects between users, content creators and advertisers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Toutiao

    Uploaded by

    Pranav Patki
    Toutiao is a Chinese news app launched in 2012 that uses AI to source and curate news articles from 4000 partner sites for a personalized experience based on user behavior data like taps, swipes and location. It grew popular for hosting funny content like Buzzfeed but makes money from targeted ads leveraging its AI capabilities, with strong network effects between users, content creators and advertisers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Toutiao

    The History

     Launched in 2012, one of the first Chinese algorithm-driven


    news app
     Leveraged AI to source & curate daily news articles for users
    via 4000 partner sites
     Personalized experience for an user based on taps, swipes,
    page views, location etc.
     Advertising-based business model with AI capability allowing
    targeted ads
     Like Buzzfeed, most of the traffic were from funny gifs, short
    video clips and jokes
     Strong network effects with users on one side and content
    creators on the other
     Personalized news recommendations increased screen time
    for users which was attractive to advertisers

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