MULTIMEDIA AND ICT CONTENTS

RICH MEDIA

This is an online advertising term for an ad that uses advanced technology like video, audio, or
other elements that involves viewers to interact and engage with the content as opposed to
animation that is used for viewing purpose only.

CHARACTERISTIC OF RICH MEDIA

 Advance animation and more versatile

 Highly interactive and engaging
 Dynamic movement
 Movement can occur either overtime or in response to viewer’s interaction
 Has greater file size

COMMON RICH MEDIA TYPES

BANNERS AND BADGES
 Provide web owners with a way to present additional content with audio or video.
 Authoring tools used for this type of rich media are Flash, Shockwave, Enliven and Blue
Streak.
INTERSTITIAL
 also called transitional.
 is playing between pages on a website either in the main browser window or in a smaller
new window.
 Authoring tools used for this type of rich media are Macromedia Flash, and Adobe Live
Motion.
IN STREAM MEDIA
 streaming media refers to a video that is downloaded to the user’s computer while they
are viewing it.
 It plays inside a publisher’s video site before or after the publisher site content plays.
 In-stream advertising is typically served using Windows Media Player, RealPlayer and
Apple Quick Time.
FLOATING MEDIA
 Is an ad floating above a webpage and it is moving across the page that hosts it.
 Authoring tools used for this type of rich media are standard image editing software,
Macromedia Flash, Adobe Live Motion.
EXPANDABLE

 These are ads that expands when clicked by the user or when the user moves his mouse
over it.
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MULTIMEDIA AND INTERACIVITY

MULTIMEDIA

 Often referred to as rich media, provides more dynamic elements.

 It is by definition as any form of content that deviates from normal and static images which
engages at the user’s end.

 Developing content that creates experience for the user needs to be interactive, give a sense of
gaining something valuable.

To create the right multimedia for your content, you must consider the following:

TARGET AUDIENCE

 consider your audience’s age and grade level so that you will know how to adapt to their
expected reading ability and comprehension.

TECHNOLOGY TO BE USED

 Prepare the hardware and software that you need.

Content Organization

 order the information from general to specific.

 make an outline through the use of a story board.

 Review and revise if essential.

INTERACTIVE DESIGN

 Aside from aesthetic, you should consider a layout that guides users what to do on the
multimedia and why they have to engage with it,

GRAPHIC DESIGN

 Basic principles of creating web.

 Based ICT content also applies here. Color, layout, balance, and contrast.

NAVIGATIONAL DESIGN

 consider a simple navigational design so that users may not have to go through too many layers
of pages.

 Information should be easily accessible.

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TEXTUAL CONTENT

 The content of your multimedia should be readable, printable if you may opt to it should be
downloadable.

What is INTERACTIVITY?

INTERACTIVITY

 as defined by Technopedia refers to the process of communication taking place between

humans and computer software.

 Software that do not require any input from the user is said to have no interactivity at all.

CHARACTERISTIC OF GOOD INTERACTIVE WEBSITES

 Simple menu bar

 Clutter free layout

 Color balance

 Neat text with interesting presentation of information

 Creative mix of visuals

 Offers fun browsing

CHARACTERISTIC OF GOOD INTERACTIVE WEBSITES

 No redirection when navigating

 Smooth transition and animation

 Engaging design

ICT AS TOOL, MEDIUM, AND FORCE IN BRINGING ABOUT ACTION AND MOBILIZE CHANGE IN A
POPULATION, SOCIATY OR CULTURE

ADVOCACY

 Any action that speaks in favor or recommends, argues for a cause, supports or defend, or
pleads as defined by the Alliance for Justice.

 Its aim is to be heard and create change in governance, attitudes, power, social relations and
institutional functions.

Example of ADVOCACY
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 Organizing

 Educating

 Researching

 Informing

 Encouraging

 Training

 Lobbying

 Taking Actions

Developing an Advocacy Strategy

 involves the means of identifying how to achieve your short-term goals as you continue to
realize your long-term vision.

NINE QUESTIONS FOR PLANNING YOUR STRATEGY

 Developed by jim schultz, FOUNDER OF DEMOCRACY CENTER ADAPTED BY UNICEF

ICT Advocacy Tools

 Smartphone and other revolutionary gadgets are now selling like hotcakes.

SOCIAL MEDIA NETWORKS

 There are several social media networks available nowadays.

 facebook

 Twitter

 Myspace

 youtube

BLOG SITES

 Wordpress, Blogger, Tumbir and others

 allow users to create websites or blogs that are customizable and easily used for sharing text,
photos, and videos.

RSS Feeds
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 Rich Site Summary was originally called RDF Site Summary (Really Simple Syndication)

 uses a family of standard web feed formats to publish frequently updated information such as
blog entries, news headlines, audio or video.

 This can also be good advocacy tool as it allows users to publish a message or content on their
usual blog or website and all members of the group or other interested individuals are instantly
of the publication via the RSS feed link.

INSTANT MESSAGING

 SKYPE, MEEBO, AND OTHERS

 These tools allow users to communicate in real time via voice or text chat and provide the
opportunity to participate in conference calls.

TEXT MESSAGING

 Telecommunication companies keep on providing the people with several options to avail of
unlimited text messaging and even calls in a more affordable price.

 Advocacy groups can take advantage of these promos to communicate their cause.