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  • Swiggy

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    Pranav Patki
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    Swiggy faces problems in service offerings and risks from the market, industry, and COVID-19. The document analyzes Swiggy's challenges internally and externally, especially during COVID, and benchmarks them against competitors to understand competitive advantages. It recommends strategies using services marketing theories to address Swiggy's standing.

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    Swiggy faces problems in service offerings and risks from the market, industry, and COVID-19. The document analyzes Swiggy's challenges internally and externally, especially during COVID, and benchmarks them against competitors to understand competitive advantages. It recommends strategies using services marketing theories to address Swiggy's standing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    48 views1 page

    Swiggy

    Uploaded by

    Pranav Patki
    Swiggy faces problems in service offerings and risks from the market, industry, and COVID-19. The document analyzes Swiggy's challenges internally and externally, especially during COVID, and benchmarks them against competitors to understand competitive advantages. It recommends strategies using services marketing theories to address Swiggy's standing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Problems faced by Swiggy in service

    Current Issues offerings


     challenges (Swiggy specific risks, market risk,
    industry risk)

    Problem Current Standing


     Swiggy’s current market share, where
    does it stand during COVID
    Statement
    Analyse Swiggy’s internal and Benchmarking  Competitive advantage or value
    external challenges, especially in Competition proposition analysis
    the context of current COVID crisis.
    Application of services marketing
    concepts (eg. Servqual) to provide
    strategic recommendations. Recommendations Provide recommendations using
    Final theories of Services Marketing.

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