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  • Mindmapkinder

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    Ferrero's mission is to produce high quality products using the finest raw materials while respecting customers. Their key products include chocolate treats for kids and adults, as well as toys. They aim to create over 100 new toys each year for kids over 3 years old and adults, with a goal of selling over 33 billion toys total while maintaining their values of loyalty, respect, integrity and innovation.

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    mindmapkinder

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    Ferrero's mission is to produce high quality products using the finest raw materials while respecting customers. Their key products include chocolate treats for kids and adults, as well as toys. They aim to create over 100 new toys each year for kids over 3 years old and adults, with a goal of selling over 33 billion toys total while maintaining their values of loyalty, respect, integrity and innovation.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    80 views1 page

    Mindmapkinder

    Uploaded by

    api-523962971
    Ferrero's mission is to produce high quality products using the finest raw materials while respecting customers. Their key products include chocolate treats for kids and adults, as well as toys. They aim to create over 100 new toys each year for kids over 3 years old and adults, with a goal of selling over 33 billion toys total while maintaining their values of loyalty, respect, integrity and innovation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The mission

    Ferrero’s key words: Products and Targets

    1)High quality Kids: chocolate, surprise, Joy, country, Delice, Tranche au lait,
    2)Product freshness Choco-Fresh and Maxi king
    3)Finest raw materials Adults: Bueno and Maxi
    4)Respect and consideration for the customers Families: Schoko-Bons, chocolate advent calendars, Christmas
    Eggs and other products for special events.

    Toys and sales

    The company’s Value 1) More than 8.000 toys


    2) Every year more than 100 new toys
    1) Loyalty 3) More than 33.000 billion has been sold
    2) Respect and responsibility 4) 1938 Food, Drugs and cosmetic Act
    3) Integrity and sobriety
    4) Passion for research and innovation
    The Target Customers
    5) Works, create, donate
    1) In Russia %100 awareness btw age 18 – 5-65
    2) Kids (older than 3 years old)
    3) Aiming adults with useful toys

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