PRODUCT

PACKAGING
 PACKAGING
- Refers to the
container used by the
company to protect,
promote, and
transport its product.
 PRODUCT
PACKAGE
- Refers to the process
of making the
wrapper, covering, or
container of a product.
 LABEL
- Is part of the product
package that contains
information about the
product that target what
customers need to
CRITERIA FOR
CHOOSING
PACKAGING
MATERIALS
1. PROTECTION
- can the package
give ample
protection to the
product?
 2. DISPLAY
VALUE
- can it attract
consumers?
 3. COST
-will it be cost-
efficient?
4. CONVENIENCE
- is it easy to carry?
Will the package
be too heavy?
 5. SIZE
- what is industry
practice? Any weight
limit? What is
minimum order
quantity?
 LEVELS OF
PACKAGING
 1. PRIMARY
PACKAGE – is
the product’s immediate
container, like the bottle of
medicines, the plastic
container of ice cream, and
among others.
2. SECONDARY
PACKAGE –
refers to another
package that protects
the primary package.
 3. TERTIARY
PACKAGE –
refers to the bigger
package that totally
supports the product.
 ACTIVITY:
Each group will
prepare a
Packaging Brief.